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Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012

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Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012

  1. 1. VIA: GIF CONNOISSEUR.
  2. 2. <Beyond Pixels> </Youth Marketing in the Digital Era> by the #wabisabians 23·11·12 @Helsinki.
  3. 3. we are the #wabisabians. we live in Barcelona the Internet.
  4. 4. Barcelona, Spain. 2011
  5. 5. we explore the future and translate it for brands, companies and consumers people connecting the digital world with real life, and viceversa.
  6. 6. trend research · digital strategy · experiments!
  7. 7. be value know do
  8. 8. imperfect future. .img: “RGB experiments” x Emilio Gomariz
  9. 9. WTF!!!
  10. 10. NOSTALGIA FUTURA [NEW AESTHETIC] ‘CONNECTION’ BY EMILIO GOMARIZ.
  11. 11. NOSTALGIA FUTURA ’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.
  12. 12. NOSTALGIA FUTURA Angry Birds All Levels Ink on tracing paper x Evan Roth
  13. 13. NOSTALGIA FUTURA Blogs = Magazines
  14. 14. WE ME [SHARING ECONOMY] ‘EXTREMITY I’ BY EMILIO GOMARIZ.
  15. 15. WE ME ArduSat open-source satellite
  16. 16. Chris Milk on Think Quarterly (Google)
  17. 17. Let’s ask Bruce...
  18. 18. Empty your mind
  19. 19. be shapeless
  20. 20. Less advertising and more relevant content.
  21. 21. be formless
  22. 22. Be inspiring. Be Beta.
  23. 23. digital like water
  24. 24. digital is not just about screens (pixels) anymore
  25. 25. digital is now about culture.
  26. 26. digital you put water into a cup, it becomes the cup
  27. 27. Big idea > Small Ideas!
  28. 28. digital you put water into a bottle, it becomes the bottle
  29. 29. From control to collaboration.
  30. 30. you put it in a teapot, digital it becomes the teapot
  31. 31. makers.
  32. 32. digital water can flow
  33. 33. From silos to streams.
  34. 34. From silos to streams. + hint.fm
  35. 35. campaigns > platforms!
  36. 36. or it can crash
  37. 37. “If we no longer see the internet as a free and open, Facebook, automatically becomes the enemy”.
  38. 38. digital be water my friend
  39. 39. how should we connect with a new generation of consumers?
  40. 40. how should we connect with a new generation of consumers people? + MENEO by DEVICE
  41. 41. WTF!!!
  42. 42. “Human after all.” - Daft Punk.
  43. 43. SPEED · HACK · remix
  44. 44. “We want to be faster”. SPEED · HACK · remix
  45. 45. “We want to participate”. SPEED · HACK · remix
  46. 46. “We want to collaborate”. SPEED · HACK · remix
  47. 47. Keep it cool. Embed the Y-factor.
  48. 48. Dreams
  49. 49. Facts
  50. 50. Our belief is, unless marketing contributes to society or inspires, it’s pollution. - Ajaz Ahmed /AKQA
  51. 51. be value know do
  52. 52. be value know do
  53. 53. Let’s change hack the world! + SALVADOR DALI by FAB CIAROLO
  54. 54. kiitos! VIA GIF CONNOSSEIUR!
  55. 55. ask the #wabisabians mail: andres@wabisabilab.com twitter: @colmenares + facebook.com/wabisabilab

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