Second presentation I have made in BBDO Moscow Digital Wordshop, September, 2009 - selected case studies, success stories and strategies for marketing solutions in digital age
22. Big idea + consistency
Heavily non-traditional media based
A lot of branded applications
On-line (Twitter, Facebook)
Involving people (donations, recommendations)
47. Insight:
Nobody runs a marathon on their own. Runners depend on the
support of friends and family to reach their ambition.
35’000 Runners, hundreds thousands follows
Strategy
Make adidas a crucial part of the conversation about the
London Marathon on social media by giving the community
something innovative and useful.
http://www.bemarvellous.com/does_adidaslondonmarathon.html
61. • Strategy:
to get people talking and working
together to solve a puzzle too tough
for just one person
• Digital Brief:
make them to watch every second of
TVC
Guinnesstipping.com
62.
63. F.
Creating platforms
for their self-expression
64. 0. Getting your “Now-What” right
A. Big Ideas
B. Managing participation in social platforms
C. Creating extraordinary digital experiences
D. Designing Services
E. Helping Learn New Skills
F. Building and supporting communities
F. Creating platforms for self-expression
65. Summary
1. 2.
Creating content Designing
that customers the value for
seek or share customer
66. In the age of pull
we all are in the business of
Designing the value
for customer