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Blockchain ICO Crowdfunding Communications Checklist

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The document outlines the main components of communications and community engagement related to crypto-based crowdfunding, while it touches on corporate set up, financing and legal/regulatory issues please consult your corporate development, financing and legal advisors on those aspects.

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Blockchain ICO Crowdfunding Communications Checklist

  1. 1. Community Engagement & Communications Checklist for Crypto-based Crowdfunding timeline: ~90 Days WINGS Stiftung Gubelstrasse 11 6300 Zug Switzerland Communications Director: Dominik Zynis Email: ​domi@wings.ai Copyright WINGS Stiftung 2017
  2. 2. The document outlines the main components of communications and community engagement related to crypto-based crowdfunding, while it touches on corporate set up, financing and legal issues please consult your corporate development, financing and legal advisors on those aspects. Project Communications Goals: 1. Daily multiple engagement touch points on online social network, chatrooms - esp 1 week before start of funding event 2. News items every 1-2 days (can announce any and all “progress” - i.e., “we just arrived at the X blockchain conference in Y city... so excited to meet Satoshi Nakamoto”); news recycling works 3. Presales or pre-commits should be private and have minimums, this is to find strategic backers. Your main funding event is meant to get 1000s (if not 10,000s) of early adopters... 4. Spend 2 months speaking at conferences and meet-ups in Asia, Europe and North America to meet/greet backers 5. Chat rooms, Bounty participants should be > 1000 people each 6. Newsletter > 5000 people, twitter participants > 2500 people 7. Backer pre-commits should = about 25-35% of hard cap if you want to close out fast... if not than lower Copyright WINGS Stiftung 2017
  3. 3. Web & Graphic Content Production (Bitcointalk, telegram, Web, etc) -Branding - Logo and other graphics -banner ads -telegram stickers -Website -email sign up needs to be above fold! Don’t make it difficult... -make sure it looks nice on mobile -bitcointalk signatures -Video Content Production (explainer video) Text Content Production -Whitepaper - if planning to fail Howey test, it should be clear from reading (aka utility token) -Bitcointalk announcement -WINGS forecasting page (similar to bitcointalk ann) -FAQ -1 pager for media and backers -legal contracts -pre sale offers -Powerpoint presentation -newsletters (mailchimp) -Big list of press questions - email ​domi@wings.ai​ for this Public github Community Bounty System Reward, Set up & Ops -WINGS bounty/promo automated NodeJS App https://bounty-demo.wings.ai​ - email ​stas@wings.ai​ to get upgraded to admin to see the back end (creating bounties and approving claims) Bounty operations staff member(s) Copyright WINGS Stiftung 2017
  4. 4. Funding Model -% for team, advisors, bounties, WINGS valuation/promo %, etc -exchange rate/supply, bonus structure, timing, valuation, caps -use WINGS valuation forecast data to set funder expectations -how much % to allocate for public Funding Portal Set up, Security Audit & Config -use ethereum domain name service for contract... -smart contract and audit -which coins to accept directly (ETH, other Erc20? BTC?) -Bancor type token? -WINGS integration (if using using custom ICO contract https://docs.google.com/document/d/1BTLzGYpMxKdC9Or2M-tr0KHUIYtv pBcmz49hJ_o77jk/​) PR Team (​important!​) -​inhouse and service provider combo’s work best -get specialized teams for China and Russia -Dedicated Social media team Means people engaging in bitcointalk, chat rooms, FB and Twitter (make telegram stickers for this...) that are not yours properties, or at least link sharing based on Goal #2 to drive traffic/interest/brand awareness esp ramp up 7 days prior to the start of your funding event and until cap (if exists) is reached. -don’t be cheap on quality people, and make sure you hire right (if not fire fast and replace... no mercy...) Support Operations Set up & Ops (zendesk) News Desk / Press & Media Relations -Press Releases - partnerships, funding events -Blog thought leadership articles & progress Copyright WINGS Stiftung 2017
  5. 5. -Articles -Podcast/Video interviews -Chinese Media -Russian Media Speaking Engagements -Conferences (always present team/solution/tech/market, not funding details...) -Eth and BTC Meetups Social Media Management & Marketing -English: FB, Twitter, Reddit -Chinese: Blog translations, 8btc forum -Russian: blog translations, bitcointalk forum Community Management & Engagement -Telegram group, Reddit, Bitcointalk -Chinese: wechat, qq -Russian: telegram, bitcointalk ICO tracking sites and analysts Advertising (be careful with this best projects don’t need it...) Business Development - Partnerships Advisors -at least 1 or 2 that handle pre-commits and/or book building -legal advisors Monitoring & Analytics -google analytics -hootsuite Copyright WINGS Stiftung 2017
  6. 6. Free stuff - aka how to associate program with big brand name... -Non-profit programs: Google -Free Cloud Hosting: MS Azure, IBM, Amazon Find anything missing? Email domi@wings.ai Copyright WINGS Stiftung 2017

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