The document discusses the concept of Web 2.0 and how it is difficult to define. While Web 1.0 focused on connecting people, Web 2.0 builds on that by allowing user-generated content through things like blogs and wikis. However, even the creator of the Web cautions against rigidly defining Web 2.0. It is best understood as an attitude rather than a technology, focusing on harnessing collective intelligence through services that scale cost-effectively based on user contributions that enrich shared data sources.

1. Becoming Tech-Savvy: How Supplier Partners Can Add
Value through Technology

2. What is Web 2.0 anyway?
Rule #1 – Don’t say “Web 2.0” to a techie
Web 1.0 was all about connecting people. It was an
interactive space, and I think Web 2.0 is of course a piece
of jargon, nobody even knows what it means. If Web 2.0
for you is blogs and wikis, then that is people to
people. But that was what the Web was supposed to be
all along.”
- Tim Berners-Lee

3. What is Web 2.0 anyway?
Community generated content
A framework or template is provided
Rule #2 – Do understand “Web 2.0” concepts
No technical definition
No standard list of applications/services
“An attitude, not a technology.”
- Tim O’Reilly