This document discusses the business model of Rozee.com, a job search website. It performs a SWOT analysis of Rozee.com, identifying strengths such as better response time and large database, weaknesses such as poor internet infrastructure, and opportunities such as improving job matching algorithms. Recommendations are provided for the CEO to expand paid services, address customer issues, and identify key paid services offered by competitors like Naukri.com and Monster.com.
2. Q.1: Discuss the business model of Rozee.com and perform a SWOT analysis of the same Value Proportion: Job seeker, Large no of company contact, more networking. Revenue: Advertising, Subscription. Market opportunity: Global. Competitive environment: Bayt.com, Brightspyre.com, Mustakbil.com. Competitive advantage: Quantity of recent job, Provide personilized web addresses. Market strategy: sizeable sales force, Job fair. Management team: Good in market analysis, Better networking, Resources.
3. SWOT ANALYSIS Strength: Better respond time, Brand name, large data base. Weakness: Internet infrastructure was not up to the mark. The threat in future may arise primarily from vertical portals which provide job related services related one functional area and are more focused. Opportunities: Rozee has to improve its search algorithms to make job matching more appropriate. This would help it to provide jobs to jobseekers that fit them most.
4. Q.2: What course of action would you recommend the CEO of Rozee.com to venture into paid services. He should organize job fair twice or thrice in a year. They should provide online application opportunity. Should give more and more opportunity for job seeker. Should add company as much as possible so that job seeker can get more opportunity. Should arrange event where job seekers can meet Pakistan’s best employers and interact to learn more about career opportunities.
5. Q.3: What recommendations would you give to the CEO to address the various customer issues faced by Rozee. (such as customers opinion of only IT jobs listed in Rozee) Should give high stander of service. He shall keep in touch with costumers by phone, mail etc. Should have huge collection of question that is generally asked by the employer, so that job seeker can get benefit of that. It should be more user friendly.
6. Q.4: Visit Naukri.com or any other competitor site website to identify key paid services offered by these companies for the corporates Naukri.com
