O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Barons - Social media marketing strategy

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Próximos SlideShares
BuildRight 2014
BuildRight 2014
Carregando em…3
×

Confira estes a seguir

1 de 1 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (14)

Anúncio

Semelhante a Barons - Social media marketing strategy (20)

Mais de zubeditufail (20)

Anúncio

Mais recentes (20)

Barons - Social media marketing strategy

  1. 1. Social MediaMarketingStrategy XavierDavis,Digital MarketingSpecialistateClincher. STEP 1: AUDIT YOUR CURRENT SOCIAL PRESENCE STEP 2: DOCUMENT WHO YOUR IDEAL CUSTOMER IS STEP 3: CREATE A SOCIALMEDIA MISSION STATEMENT STEP 4: IDENTIFY KEY SUCCESS METRICS STEP 5: CREATE ANDCURATE ENGAGING CONTENT STEP 6: INVESTIN A SOCIALMEDIA MANAGEMENT TOOL STEP 7: TRACK, ANALYZE, OPTIMIZE take a quicklook at where youare. A fewareasto considerwhen auditingyour business’ssocial mediapresence are: Whichnetworks are youcurrently active on Are your networks optimized(photo and coverimages, bio,URL, etc.) Whichnetworks are currently bringingyouthe mostvalue How doyour profilescompare to your competitors’ profiles getas specificas possible with this part. Answer the following questionstohelp youcome upwith a highlyfocused buyerpersona: Age Location JobTitle Income PainPoints(that your businesscan solve) exactlywhatyou planto use your social mediapresence for andshould reflectyourbrand identity. rationalize spendingtime and moneyon somethingthat isn’timproving ConversionRate Time Spenton Website Reach Brand Mentions Sentiment Total Shares You knowwhoyour ideal customerisand you usedthat informationto create your social mediamission statement.Armed withthis informationit shouldbe easyfor youto begin creatingand curatingcontent.  Images  Videos  BlogPosts  Company News  Infographics  eBooks  Interviews creatinghigh quality, engagingcontent contentcalendar social media managementtool contentcalendar trackingyour results,analyzing the data and then makingtweaksto optimize them “The aimof marketingistoknowand understandthe customersowell the productorservice fitshimandsellsitself.” –PeterDrucker

×