Kitten pictures are all over the internet. But can we learn key online marketing skills from them? Here are our ideas to benefit you. Want to improve your social media marketing skills? Download our eGuide:6 ways to generate leads using LinkedIn: http://www.zooberdigitaltraining.co.uk/lp/6-ways-to-use-linkedin-to-generate-leads

1. Pictures Of Kittens:
and What You Can Learn
From Them
Here’s what we think you can learn
about online marketing from cute
pictures of kittens

2. In 1999, the internet was just for playing Quake. In
2002, it was just for porn. In 2012, it’s only used for
pictures of kittens.
Everyone has got involved. Who doesn’t quickly whip
out their smartphone to film every move their cat
makes? We are slaves to the four-legged furballs. But
can we learn anything from the internet popularity of
our adorable pets?
Is there something behind the fur that we can take
away and apply to online marketing?
Here are our thoughts at Zoober.

3. Kitty Lesson #1
* Kitten pictures with captions are sweet and simple, and
are never confusing — they are easy to understand
* There is no overload of information for the audience
* All online content should be like this - prospective clients
are more likely to remember what you’re trying to sell with
short, snappy text

4. Kitty Lesson #2
* Cats are cute, colourful and charming - they
have a universal appeal
* Make sure your content follows the same approach
* Keep your campaign attractive and intriguing - images
draw in the eye and break up lines of copy, keeping a
potential customer interested

5. Kitty Lesson #3
* Pictures of cats are just so easy to share - there are entire
websites devoted to our fluffy four-legged friends
* You always remember a good kitten picture and therefore
are more likely to show it to others
* Similarly, your content should be memorable and easy
shareable. Never forget the power of using social media
for marketing!

6. Kitty Lesson #4
* How many pictures are there are of cats in funky
costumes? Absolutely loads
* Kitten pictures relate to us and remind us of people,
places and everything else
* Be creative with your content - lightly referring to pop
culture or current affairs will keep your content seeming
modern and up-to-date

7. Kitty Lesson #5
* Some cats have risen to internet stardom through
continual sharing of their hilarious pics
* The original ‘I Can Has Cheezburger?’ happy cat is a
furry face recognised across the world
* Realise the potential of an original campaign - an good
idea with creative copy and eye-catching images could go
far

8. 6 Ways to
Generate Leads
Using LinkedIn
Want to improve your social media
marketing skills? Download our eGuide:
6 ways to generate leads
using LinkedIn