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Complete your Research Project 1 in a Word document, APA
formatted.
The instructions concerning this assignment as well as the
grading rubric are reproduced below.
Pricing strategy varies significantly across different market
structures. The pricing guidelines in a monopoly market are
relatively straightforward. Since the company is the only
producer offering the product, it can mark-up the price as far as
the customer can bear. The pricing strategies for a producer
operating in a perfect competition structure are also fairly
intuitive. They are price takers, and hence price is set at the
marginal cost of the product. This is due to the fact that there
are many firms offering nearly identical products. However,
there is optimal pricing for the market structures offering
differentiated products with many competitors (oligopoly) or a
few producers (monopolistic competition). These are much more
complex and involved. It has been stated that differentiation in
products that creates differences in customer valuation is the
most prevalent type of competition. In such markets pricing
strategies may include the three C’s of cost, competition, and
customer.
Develop a paper detailing an analysis of market structures and
relating pricing strategies that are suitable for each of these
structures. Furthermore, include a real-world example of
pricing strategy for a specific company by identifying its market
structure.
Your paper should be around 10 double spaced pages, in APA
Format. Your paper needs to include at least three scholarly
sources, i.e. peer reviewed articles and structured as follows:
Cover page with a running head
Abstract
1. Perfect Competition
1.1. Description
1.2. Pricing Strategies
2. Monopolistic competition
2.1. Description
2.2. Pricing Strategies
3. Oligopoly
3.1. Description
3.2. Pricing Strategies
4. Monopoly
4.1. Description
4.2. Pricing Strategies
5. Case Study
6. Conclusion
References
Complete your Research Project 1 in a Word document, APA formatt.docx

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Complete your Research Project 1 in a Word document, APA formatt.docx

  • 1. Complete your Research Project 1 in a Word document, APA formatted. The instructions concerning this assignment as well as the grading rubric are reproduced below. Pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer offering the product, it can mark-up the price as far as the customer can bear. The pricing strategies for a producer operating in a perfect competition structure are also fairly intuitive. They are price takers, and hence price is set at the marginal cost of the product. This is due to the fact that there are many firms offering nearly identical products. However, there is optimal pricing for the market structures offering differentiated products with many competitors (oligopoly) or a few producers (monopolistic competition). These are much more complex and involved. It has been stated that differentiation in products that creates differences in customer valuation is the most prevalent type of competition. In such markets pricing strategies may include the three C’s of cost, competition, and customer. Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures. Furthermore, include a real-world example of pricing strategy for a specific company by identifying its market structure. Your paper should be around 10 double spaced pages, in APA Format. Your paper needs to include at least three scholarly sources, i.e. peer reviewed articles and structured as follows:
  • 2. Cover page with a running head Abstract 1. Perfect Competition 1.1. Description 1.2. Pricing Strategies 2. Monopolistic competition 2.1. Description 2.2. Pricing Strategies 3. Oligopoly 3.1. Description 3.2. Pricing Strategies 4. Monopoly 4.1. Description 4.2. Pricing Strategies 5. Case Study 6. Conclusion References