Did you know that there are some REMARKABLE statistics about the effectiveness of email marketing? I know, I know, you get lots of sales emails and you just click Delete or Archive when you see them. But answer me this: Have you EVER clicked on a link in a sales email and purchased anything? 50% of the people reading this description have. In 2014, email marketing was cited as the single most effective digital marketing channel for customer retention in the United States. For every dollar you invest in email marketing, the average return on that investment is $43 (compared to single digit returns on social media marketing). In this session Travis will walk you through setting up effect email marketing campaigns for your summer camp. Whether you are looking for more campers or even more donations you will find some great strategies in this presentation. Outcomes: 1. Creating effective incentives to entice prospects (campers, alumni, donors) to join your email marketing list 2. A proven, automated email follow-up sequence to increase your chances of "closing" your prospects 3. An understanding of an email marketing formula to help you sell your summer camp and it's programs.

1. EMAIL Marketing
Summer Camp
Travis Allison - @CampHacker

2. 3 PRINCIPLES:

3. 1
Know Your
AUDIENCE
#GoCampPro

4. 2
Be
USEFUL
#GoCampPro
To Them

5. 3
The Process
AUTOMATE
#GoCampPro

6. STAKES
TABLE

7. HOW DO YOU Feel ?

8. MARKETING?

9. SALES?

10. MARKETING
3 Kinds of
CAMP

11. COMMUNITY

12. COMMUNITY
BRANDING

13. COMMUNITY
SELLING
BRANDING

14. COMMUNITY
MAINTENANCE

15. BRANDING = TRUST BUILDING

16. SALES?

17. DONE RIGHT

18. 3 PRINCIPLES:
ANOTHER

19. S
E
E
N

20. S
E
E
N
IMPLE

21. S
E
E
N
IMPLE
MOTIONAL

22. S
E
E
N
IMPLE
MOTIONAL
XPERIENCE

23. S
E
E
N
IMPLE
MOTIONAL
XPERIENCE
OW

24. (right… email marketing)

25. WHY?

26. SALESY LINGO
ALERT!

27. CONVERSIONLEAD

28. 1
Know Your
AUDIENCE
#GoCampPro

29. FYK

30. 2
Be
USEFUL
#GoCampPro
To Them

31. U
S
E
F
U
L
NDERSTAND AN IDEA

32. U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL

33. U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION

34. U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION
EED THEIR NEED

35. FYK

36. U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION
EED THEIR NEED
NIQUENESS

37. U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION
EED THEIR NEED
NIQUENESS
EAD TO THE SALE

38. 3
The Process
AUTOMATE
#GoCampPro

39. ESP

40. THE BEST
STUDY

41. ”I’d never have time for that.”

42. THANK YOU.
www.gocamp.pro
@CAMPHACKER