2. Magazine
idea for 1st
magazine
Colour
Scheme
Masthead
Target
audience
Frequency
Types of
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and
news on artists new music
Mid shots
Headshots
Well known artists-
Will attract more readers
if they know the artist(s)
New and
upcoming
artists
Will be cheaper
to publish as not
as frequent
Bold, bright and exciting to
make it eye-catching and
draw in the reader. While
fitting in with my genre.
Mainly consist
of an audience
of classes B-C2
will mainly be Explorers
(Maslow) as pop is
quite popular therefore
they could then
consider themselves as
being in with the crowd
after reading this
magazine.
The masthead will always be visible
so the reader will also see it. This
will gain brand identity and possible
re-purchase.
Quite a simplistic font
that would resemble
the brand effectively.
However while also
keeping it simple so it is
readable and not off
putting.
Lyrical - If something is lyrical it is full
of emotion. A name like this would
make the audience want to read to
magazine as they would want to relate
to the emotion.
My magazines of inspiration is
Billboard
Strap lines:
‘sing it’
‘discover the one’
‘stuck in your head’
3. Magazine
idea for 2nd
magazine
Colour
Scheme
Masthead
Target
audience Frequency
Types of
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and
news on artists new music
Mid shots
Headshots
Well known artists-
Will attract more readers
if they know the artist(s)
New and
upcoming
artists
Will be cheaper
to publish as not
as frequent
Mainly consist
of an audience
of classes A-C1
Will mainly be Explorers
(Maslow) as pop-rock is
quite popular therefore they
could then consider
themselves as being in with
the crowd after reading this
magazine.
The masthead will always be visible
so the reader will also see it. This
will gain brand identity and possible
re-purchase.
Quite a simplistic font
that would resemble
the brand effectively.
Quite simplistic colours to
make it not seem to busy
and so it can be easily
readable.
A - Standing for ambitious. Ambitious
means that a great amount of effort and
skill is needed for a task to be achieved.
This could connote to the reader that a lot
of time, effort and hard work has gone into
this magazine.
My magazines of inspiration is
Q
Strap lines:
‘ambitious’
‘discover the one’
The main people reading my
magazine will be quite serious and
want to learn about the artists and
their music
4. Magazine
idea for 3rd
magazine
Colour
Scheme
Masthead
Target
audience
Frequency
Types of
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and
news on artists new music
Mid shots
Headshots
Well known artists-
Will attract more readers
if they know the artist(s)
New and
upcoming
artists
Will be cheaper
to publish as not
as frequent
Bold dark colours to
make it appeal to my
target audience.
Mainly consist
of an audience
of classes B-C2
will mainly be Explorers
(Maslow) as Rock is quite
popular therefore they
could then consider
themselves as being ‘in
with the crowd’ after
reading this magazine.
The masthead will always be visible
so the reader will also see it. This
will gain brand identity and possible
re-purchase.
Quite a simplistic font
but similar to kerrang!
As I want to attract the
right audience while
also resembling the
brand effectively.
However while also
keeping it simple so it is
readable and not off
putting.
Melody - A melody is when
musical sounds all sound good
together. A reader might think the
articles in the magazine would all
go good together.
Strap lines:
‘See the music’
‘Get lost in it’
‘La la lave it’
My magazines of inspiration is
Kerrang!!
5. Two Chosen Magazines – mood board conclusion
The two magazines I have chosen to use are ‘Lyrical’ and ‘A’. I have chosen
these as I think the genres will appeal more to a wider audience as they are
more popular, Pop and Pop-Rock. By having a wider audience it will make
my magazine more successful.
Another reason why I didn’t chose ‘Melody’ is because of the colour
scheme of the Rock genre. It is quite dark and I feel it would put people off
if they saw it in a shop.
The two names chosen also have better connotations which could again
appeal to more people, for example if something is lyrical it is full of
emotion. A name like this would make the audience want to read to
magazine as they would want to relate to the emotion. ‘A’ Stands for
ambitious. Ambitious means that a great amount of effort and skill is
needed for a task to be achieved. This could connote to the reader that a
lot of time, effort and hard work has gone into this magazine.
I also think it would be easier to relate to my target audiences for the two
chosen magazines as I myself listen to more of the Pop and Pop-rock genre
so I feel I would be able to put in the right content.
6. Images of Influence
Above are some images that have influenced me when making my magazine. I like
the layouts of these magazines and how the pictures are posed. The main image that
I will be looking at is the Ed Sheeran one, mainly because I want my magazine to have
a guitar on the front as then it is obvious that it is a music magazine. I also really like
how the cover lines fit around Ed.
7.
8.
9. Font Styles
Coyote Cocogoose Pro-trial PoetsenOne-Regular
Heavitas
Source: https://www.dafont.com/theme.php?cat=501&page=4
The Next Font Rounded Brush
Rounded Brush filled in
The fonts I have picked out are easy to read and are quite visible. They stand out even
more as they are in bold and most are in capitals. These fonts are also quite
recognizable so consumers would know the brand.
10. Font Styles
Stay Rad Bonzai Diogenes Mona Shark
Source: https://www.dafont.com/theme.php?cat=501&page=4
The fonts I have picked out stand out as they are in bold and capital, I feel this makes
it quite eye catching. As the brand is just one letter, the fonts make it quite
recognizable and easy to remember to the consumer.
Aerioz
Café & Brewery Unability Aubrey Otrebla
11. House style (A)
Colour scheme
The denotation of the colour scheme for the magazine front cover will be simple yet exciting. It will
show that my magazine is worth the read and that readers will not be disappointed. I have chosen to
have the masthead white backing onto a blush filled coloured box, similar to what Q magazine have
done. The background will be a photo of an artist covering the whole page with a background of a grey
gradient, I am not to sure yet. The colour blush connotes happiness, love and youth. This then connotes
to the reader that the artists featured in my magazine have these qualities and that people aspire to be
just like them, therefore this would make readers want to read about them. Blush also connotes love,
this connoting to audience members that they will love my magazine.
Font style
My magazines masthead font is ‘Café & Brewery’. This is because it is quite easy to read while also being
visible. As the masthead is just one letter, it becomes quite recognizable and easy to remember to the
consumer. For the rest of my magazine, my font will be ‘Verdana’ this is because it is is a font that is
quite spaced out and easy to read. It is also quite laid back which could connote that there is no
pressure within my magazine and without making the text size to big, the font is originally fairly big
which again makes it easier to read.
Social media
A would be in synergy with social media as this would then appeal to more customers and get my
magazine to be more known. I would use social medias such as Snapchat, Facebook and Instagram etc. I
would use these to keep readers updated as to what was happening within the magazine. There would
also be exclusive interviews, videos and competitions. There would be versions of my magazine
available on the magazine website and Facebook, this is an example of technological convergence.
12. House style (Lyrical)
Colour scheme
The denotation of the colour scheme for the magazine front cover will be exciting yet simple. It will
show that my magazine is worth the read and that readers will not be disappointed with what is inside.
The colour crimson has been chosen for the masthead because I plan on having a blue background. A
crimson type colour will stand out and almost pop from the page. The colour crimson connotes nobility,
high social status and royalty. This then connotes to the reader that the artists who are featured within
my magazine have these qualities. People aspire to be like these artists and have their qualities,
therefore this making readers want to read about them. Crimson also connotes love, this would connote
to audience members that they will love my magazine.
Font style
My magazines masthead font is ‘Poetsen One-Regular’. This is because it is quite easy to read while also
being visible. It is quite a bold font, this meaning it is fairly eye catching and recognisable. For the rest of
my magazine, my font will be ‘Verdana’ this is because it is is a font that is quite spaced out and easy to
read. It is also quite laid back which could connote that there is no pressure within my magazine and
without making the text size to big, the font is originally fairly big which again makes it easier to read.
Social media
Lyrical would be in synergy with social media as this would then appeal to more customers and get my
magazine to be more known. I would use social medias such as Snapchat, Facebook and Instagram etc. I
would use these to keep readers updated as to what was happening within the magazine. There would
also be exclusive interviews, videos and competitions.
13. What will you ‘Repeat’ (Steve Neale – 1980)
Front Cover (Lyrical)
With Steve Neale’s genre theory, he states that ’for media texts to be
successful, they must have elements of repetition and difference' (Neale
1980, 48). He adds that 'difference is absolutely essential to the economy
of genre’ meaning that mere repetition would not necessarily attract an
audience.
With my inspiration magazine being ‘billboard’, I would repeat the
simplicity of their front cover by having only the artists name and a small
bit of information next to the main image so that the reader is focused on
the main story as it may interest them. Most of their magazine covers also
tend to have a coloured background, therefore I would also repeat this as
not only does it keep it simplistic but it also doesn’t distract the reader
from the main image. I will also repeat the front style as I believe it is
attractive to the reader and by having the artists name bigger and bolder
then the rest of the text it could draw in more audience members, this
could be because the artist could appeal to them. A difference I will make
is to put a few more cover lines onto the front cover so other readers who
do not necessarily like the featured artist know who else is in the magazine
of whom they make like and find interesting. I will also add a barcode.
By repeating all of these aspects from my inspired magazine it will
encourage readers to pick up my magazine and read it. As well as it looking
professional, effective and interesting.
14. What will you ‘Repeat’ (Steve Neale – 1980) DPS
(Lyrical)
With Steve Neale’s genre theory, he states that ’for media texts
to be successful, they must have elements of repetition and
difference' (Neale 1980, 48). He adds that 'difference is
absolutely essential to the economy of genre’ meaning that mere
repetition would not necessarily attract an audience.
With my inspirational magazine being ‘billboard’ I would repeat
the simplicity of their double page spread by having a small part
of the interview on one part of the page and a large picture of
the artist. This will keep the readers attention as the pages wont
be to busy and distracting. They will also be able to see easily
who the article is about. Another aspect that I will repeat is the
small intro blur about the artist. This will give the readers a small
insight into the artist if the artist is not well known to the public,
or if the reader just doesn't know much about the artist.
A difference I will have is I will put my pages in colour as this will
be more eye catching to the reader and wont bore them.
By repeating all of these aspects from my inspired magazine it
will encourage readers to pick up my magazine and read it. As
well as it looking professional, effective and interesting.
15. What will you ‘Repeat’ (Steve Neale – 1980) Front Cover (A)
With Steve Neale’s genre theory, he states that ’for media texts to be
successful, they must have elements of repetition and difference' (Neale
1980, 48). He adds that 'difference is absolutely essential to the economy
of genre’ meaning that mere repetition would not necessarily attract an
audience.
With my inspiration magazine being ‘Q’, I would repeat the masthead
placement as the top left hand corner is somewhere that is eye catching
and obvious to the reader. I will also repeat the cover lines as it would
interest the reader as to what else would be featured within my magazine.
It would also make the front cover more interesting and fill it out a bit
rather than just having a single picture. Another thing I would repeat is the
artists name and a small bit of information being right next to, or on top of,
the main image so that the reader can be drawn into and get focused on
the main story as it may interest them. A difference I will have is not to
crowd the front cover with to many of other artists names. This could
easily take the focus away from the featured artist.
By repeating all of these aspects from my inspired magazine it will
encourage readers to pick up my magazine and read it. As well as it looking
professional, effective and interesting.
16. What will you ‘Repeat’ (Steve Neale – 1980) DPS
(A)
With Steve Neale’s genre theory, he states that ’for media texts to
be successful, they must have elements of repetition and
difference' (Neale 1980, 48). He adds that 'difference is absolutely
essential to the economy of genre’ meaning that mere repetition
would not necessarily attract an audience.
With my inspirational magazine being ‘Q’ I would repeat the idea
of a main image taking up one full page and the interview on the
opposite page. This will allow the reader to know exactly who the
interview is about. Another aspect that I will repeat is the large
initial of the artist. I think this is very eye catching and will again
allow the reader to know who the interview is about. I will also
repeat the pull quote on the main image, this is effective as it
allows a small insight into the attitude of the interview and
normally the pull quote is what makes the reader read the article.
A difference I will have is the mood of the article, I will have my
model look slightly more approachable.
By repeating all of these aspects from my inspired magazine it will
encourage readers to pick up my magazine and read it. As well as
it looking professional, effective and interesting.
17. Summary of Ideas
The genre of my magazine will be ‘pop rock’, inspired by Billboard and Q. The dimensions of my
magazine will be the average size of 8”X11” with a simple house style. The colours of my magazine
will mainly be bright and eye-catching.
The price of my magazine will be around £2.50 as this is cheaper than Q and Billboard which would
create some competition for them both. My target audience will have an age range of 16-30 males
and females as on the whole it is mainly young adults that listen to this genre of music and enjoy it.
The artists within the ‘pop rock’ genre are also a mix of female and male hence why I would aim it at
both genders. My target audience would be in the socio-economic classes of B-C2 as they would
have to have money to be able to afford to spend money on a music magazine and time to read it.
18. Target audience of magazine (Lyrical)
My target audience will have an age range of 16-30 males and females as on the whole it is mainly
young adults that listen to this genre of music and enjoy it. The artists within the ‘pop rock’ genre
are also a mix of female and male hence why I would aim it at both genders. My target audience
would be in the socio-economic classes of B-C2 as they would have to have money to be able to
afford to spend money on a music magazine and time to read it.
Hartley’s Theory
Age – The age range for my magazine to be targeted at would be 16-30 year olds as typically these
are the age that listen to a pop-rock genre.
Gender - Pop-rock can be aimed at both male and female. However, I feel there is more of a female
fan base as there is typically a lot of male artists within this genre. There is however a rising within
the female artists.
Class – My magazine would be focused on middle-working class and young adults. This is because
they will have spare time to read my magazine and take in the information within the articles.
19. Maslow’s Hierarchy of Needs
Will mainly consist of Explorers as pop-rock is quite popular therefore they could then
consider themselves as being in with the crowd after reading this magazine. They would also
like the different articles that would be featured within the magazine as there would be
more of choice during the month of what they could read.
Katz’ Uses and Gratifications Theory
Inform and educate – the reader would be learning something from reading the content
within my magazine, as they would be reading about one of their favorite artists or even
new upcoming artists
Diversion – the reader would be able to relax and immerse themselves within the content of
the story/interview. It would distract them and allow them to take their mind off of anything
that is currently happening within their life.
Target audience of magazine
(Lyrical continued)
20. Target audience of magazine (A)
My target audience will have an age range of 16-30 males and females as on the whole it is mainly
young adults that listen to this genre of music and enjoy it. The artists within the ‘pop rock’ genre
are also a mix of female and male hence why I would aim it at both genders. My target audience
would be in the socio-economic classes of B-C2 as they would have to have money to be able to
afford to spend money on a music magazine and time to read it.
Hartley’s Theory
Age – The age range for my magazine to be targeted at would be 16-30 year olds as typically these
are the age that listen to a pop-rock genre.
Gender - Pop-rock can be aimed at both male and female. However, I feel there is more of a female
fan base as there is typically a lot of male artists within this genre. There is however a rising within
the female artists.
Class – My magazine would be focused on middle-working class and young adults. This is because
they will have spare time to read my magazine and take in the information within the articles.
21. Maslow’s Hierarchy of Needs
Will mainly consist of Explorers as pop-rock is quite popular therefore they could then
consider themselves as being in with the crowd after reading this magazine. They would also
like the different articles that would be featured within the magazine as there would be
more of choice during the month of what they could read.
Katz’ Uses and Gratifications Theory
Inform and educate – the reader would be learning something from reading the content
within my magazine, as they would be reading about one of their favorite artists or even
new upcoming artists
Diversion – the reader would be able to relax and immerse themselves within the content of
the story/interview. It would distract them and allow them to take their mind off of anything
that is currently happening within their life.
Target audience of magazine
(A continued)
23. Hand drawn Layout Conclusion (Lyrical front
cover)
For Lyrical’s front cover I am choosing the first hand drawn layout as I feel it
looks more ascetically pleasing. I also like the way the Masthead is down the
side as it shows my magazine is different to most others. Having the cover
stories in the top right hand corner seems a better idea than having them on
the left hand side next to the main image, as it could draw the readers
attention away from the main image. The headline/anchorage text is more
central in the first layout and this will again seek the readers attention and
will get more noticed that it being further down on the page.
25. For Lyrical’s double page spread, I am choosing the first design as having the headline title at the top
part of the page would catch the readers eye, as well as the quote across the middle. Readers do
like to see pictures, therefore having a picture take up half a page would draw them in as they
would also be able to see clearly who the artist is. It also makes the reader think there is less writing
and they could therefore feel more obliged to read the article.
Hand drawn Layout Conclusion
(Lyrical DPS)
27. Graphic Layout Conclusion (A front
cover)
For A’s front cover I am choosing the first hand drawn layout as I feel it looks more ascetically
pleasing. I also like the way the strapline is under the masthead as it looks more normal. Having the
cover stories down the right hand side, under the Masthead seems a better idea than having them
on the left hand side next to the main image, as it could connote to the reader more of what the
magazine is about. The headline/anchorage text is more central in the first layout and this will again
seek the readers attention and will get more noticed that it being further down on the page. With
the quote being at an angle also makes it a bit more abstract which could then appeal more to the
reader.
29. For A’s double page spread, I am choosing the second design as having the headline title across the
top of the page as well as the drop capital, at the top part of the page would catch the readers eye.
Readers do like to see pictures, therefore having a picture take up half a page would draw them in, it
also makes the reader think there is less writing and they could feel more obliged to read the
article. I also like the quote being near the bottom right as it is not out of the readers view but it
also doesn't distract them from the image or the article.
Hand drawn Layout Conclusion
(A’S DPS)
30. Front Cover Graphic Layout (Lyrical)
Barcode
Photo of
artist
Strapline
Cover
Stories
Quote
Masthead
Headline/Anchorage
Text
Barcode
Photo of
artist
Headline/Anchorage Text
Strapline
Cover
Stories
Quote
Masthead
31. Graphic Layout Conclusion (Lyrical front
cover)
For Lyrical’s front cover I am choosing the first graphic layout as I feel it looks more ascetically
pleasing. I also like the way the Masthead is down the side as it shows my magazine is different to
most others. Having the cover stories in the top right hand corner seems a better idea than having
them on the left hand side next to the main image, as it could draw the readers attention away from
the main image. The headline/anchorage text is more central in the first layout and this will again
seek the readers attention and will get more noticed that it being further down on the page.
32. DPS Graphic Layout (Lyrical)
Text
Picture
Drop
capital
Text
Logo Page no.
Headline
Title
Issue date Page no. Logo
PictureText
Pull quote
Logo Page no. Issue date Logo Page no.
Text
Picture
Headline
Title
Text
Drop
capital
Picture
Pull quote
33. For Lyrical’s double page spread, I am choosing the first design as having the headline title at the top
part of the page would catch the readers eye, as well as the quote across the middle. Readers do
like to see pictures, therefore having a picture take up half a page would draw them in as they
would also be able to see clearly who the artist is. It also makes the reader think there is less writing
and they could therefore feel more obliged to read the article.
Graphic Layout Conclusion
(Lyrical DPS)
34. Front Cover Graphic Layout (A)
Cover
Stories
Masthead
Strapline
Barcode
Photo of
artist
Headline/Anchor
age Text
Cover
Stories
Masthead
Barcode
Photo of
artist
Quote
Headline/Anchor
age Text
Strapline
35. Graphic Layout Conclusion (A front
cover)
For A’s front cover I am choosing the first graphic layout as I feel it looks more ascetically pleasing. I
also like the way the strapline is under the masthead as it looks more normal. Having the cover
stories down the right hand side, under the Masthead seems a better idea than having them on the
left hand side next to the main image, as it could connote to the reader more of what the magazine
is about. The headline/anchorage text is more central in the first layout and this will again seek the
readers attention and will get more noticed that it being further down on the page. With the quote
being at an angle also makes it a bit more abstract which could then appeal more to the reader.
36. DPS Graphic Layout (A)
Picture
Text
Logo Page no.
Headline
Title
Issue date Page no. Logo
Pull
quote
Drop
capital
Initial of artist
Picture
Text
Logo Page no.
Headline
Title
Issue date Page no. Logo
Pull
quote
Drop
capital Initial of artist
37. For A’s double page spread, I am choosing the second design as having the headline title across the
top of the page as well as the drop capital, at the top part of the page would catch the readers eye.
Readers do like to see pictures, therefore having a picture take up half a page would draw them in, it
also makes the reader think there is less writing and they could feel more obliged to read the
article. I also like the quote being near the bottom right as it is not out of the readers view but it
also doesn't distract them from the image or the article.
Graphic Layout Conclusion
(A’S DPS)
40. Royalties is when a magazine has included some content which is copyrighted and
if another company includes any of this copyrighted content then the company
who have used it have to pay money to the original magazine.
• The NLA are a newspaper licensing company which sell copying licenses to
newspapers and magazine contents. They also ensure that all publishers get their
royalties.
Source: http://www.nlamediaaccess.com/default.aspx?tabid=126
Royalties
I would ensure that my magazine buys a copy writing license from the NLA as this
will ensure that my magazine has some extra protection. It will also ensure that if
anything gets copied from my magazine then I will be able to claim royalties on it.
41. Water Marking
Watermarking is a way of protecting your own
material. This is essential for magazines as they
pay a lot of money to get professional
photographs and to have them all published
within their magazine, therefore they would not
want people just using them either as their own
or without giving the magazine some credit.
42. Data protection - legal control over access to and use of data
stored in computers.
As an example of a breach of data protection, if a celebrity got
photographed at their front door with the house number and
name of road visible I the picture, this would be breaching
data protection as member of the public who would see this
image would then know where the celerity lived and they
would start to go to extreme measures such as stalking them.
Even printing of another persons date of birth is breaching
data protection.
Source: https://www.gov.uk/data-protection
Data protection act
44. Source: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Advertisers can choose to self and co-regulate on a
voluntarily and paid for bases
Their purpose and strategy is to ensure every UK advert is a
responsible one.
Complaints can be made direct to ASA who publish their
findings to ensure a rigorous process is in place.
Committees of
Advertising practice
offer advice and
guidance as well as a
formal complaints
procedure
KFC advert received 755
complaints in 2017 making it the
most complained about advert
that year.
Advertising Standards Authority
45. The Editors’ Code of Practice sets out the rules that newspapers and magazines regulated by IPSO have agreed to
follow. The Code is written and administered by the Editors’ Code Committee The latest version of the Editors’ Code of
Practice was on the 1st January 2018. I will ensure that ‘A’ follows all of these codes to enable us to be a good magazine.
Accuracy - The Press must not to publish inaccurate, misleading or distorted
information/images. A significant inaccuracy, misleading statement or distortion
must be corrected promptly. where appropriate there should be an apology
published. The Press, should distinguish clearly between comment, conjecture
and fact so that there is no confusion.
Privacy - Everyone is entitled to respect private and family lives. It is unacceptable
to photograph individuals without their consent.
Harassment – Journalists must not engage in intimidation, harassment or
persistent pursuit. If journalists are requested, they must identify themselves and
what newspaper/magazine they represent.
Intrusion into grief or shock – with cases involving grief or shock, any enquiries
much be made with great sympathy and discretion. Publication should also be
handled sensitively.
Reporting suicide – Whenever there is a reporting of suicide, in order to prevent
simulative acts, lots of care should be taken to avoid excessive detail of the
method used, while also taking into account the media's right to report these
legal proceedings.
Source: https://www.ipso.co.uk/editors-code-of-practice/
Editors code of practice
46. Children - Children must not be approached or photographed at school without permission of the authorities of the school. If
under 16, children must not be interviewed/photographed on issues involving their own or another child’s welfare unless
their parent/guardian agrees.
Children in sex cases – under no circumstances should the press identify children under 16 who are victims or witnesses in
cases involving sex offences. In any press report involving a sexual offence against a child, the child must not be identified, the
adult is able to be identified. The word "incest" cannot be used where a child victim might be identified.
Hospitals – a journalist must identify themselves while also getting permission from an executive before entering any non-
public areas of hospitals (or similar institutions to pursue enquiries).
Reporting crime - Unless genuinely relevant to the story, relatives/friends of people being convicted/accused of crime should
not be identified without their consent. Unless a child's name is published, the editor should avoid identifying anyone under
the age of 16 unless there is consent from the parent/guardian.
Clandestine devices and subterfuge – the press must not publish or obtain information from secret cameras, listening devices
or intercepting phone calls, emails texts etc. without consent.
Victims of sexual assault – there must be no information or material published that could lead to the identification of a
victim.
Discrimination – details of someone's race, colour, religion, gender identity, sexual orientation, physical or mental illness or
disability must not be mentioned unless genuinely relevant to the story. The press must avoid prejudicial or pejorative
reference to someone’s, race, colour, religion, sex, gender identity, sexual orientation or to any physical or mental illness or
disability.
Editors code of practice (continued)
47. Financial journalism - Journalists must not use for their own profit financial information they receive in advance of its general
publication, and they should not pass information onto others. They must not write about shares or securities in whose
performance they know that they or their close families have a significant financial interest without disclosing the interest to the
editor or financial editor. They must not buy or sell any shares or securities which they have written recently or intend to write
later on.
Confidential sources - Journalists have a moral obligation to protect confidential sources of information.
Witness payments in criminal trials – there should be no payment/offer to a witness or anyone considered to be a witness. If
there is a payment/offer made to someone who later then gives evidence, it must be disclosed to the prosecution and defence.
The witness must also be advised of this.
Payment to criminals – there should be no payment/offers for stories, pictures or information, which look to exploit a crime or to
glorify crime generally. Payment must not be made directly to the criminal, via agents to convicted/confessed criminals or to the
criminals associates, this includes family, friends and colleagues.
The public interest – The public interest includes, but is not confined to: Detecting or exposing crime, or the threat of crime,
or serious impropriety.
• Protecting public health or safety.
• Protecting the public from being misled by an action or statement of an individual or organisation.
• Disclosing a person or organisation’s failure or likely failure to comply with any obligation to which they are subject.
• Disclosing a miscarriage of justice.
• Raising or contributing to a matter of public debate, including serious cases of impropriety, unethical conduct or
incompetence concerning the public.
• Disclosing concealment, or likely concealment, of any of the above.
Editors code of practice (continued)
49. Equipment and cost
Equipment Cost
Office space £22,474 per year
MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage
(x30)
£37,470
(£1,249 each)
Adobe Creative Cloud All Apps (x30) £17,889.90 per year
(£596.33 each)
HP PageWide 377dw Multifunction Business Inkjet Colour Printer J9V80B (x2) £628.80
Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x3) £11,099.97
6x3m Photo Studio 2 x Soft Umbrella White Backdrop light Kit Backdrop Stand
Set (x2)
£119.98
Gloss Digital Elite Laser Paper, 94 Bright, 80lb, Letter, White, 500 Sheets/Ream
(x4)
£149.84
HP 300XL Original Ink Cartridge CC644EE 3 Colours
HP 300XL Original Ink Cartridge CC641EE Black
£127.96 total (£31.99 each)
£107.96 total (£26.99 each)
BIC Cristal Original Ballpoint Pens Black 50 Box (x4) £37.56 total (£9.39 each)
Ganzert 25 Desk Shell with Cable Management (x30) £2,553.60 total (£85.12
each)
Ergonomic Mesh Office Chair (x30) £1409.70 total (£46.99 each)
TOTAL COST £94,069.27
51. Staff and Cost
Staff Salary
Publisher £35,290
Editors (x6) £26,000 (£156,000 total)
Journalists (Internal or
External) (x4)
£14,000 (£56,000 total)
Writers (Internal or
External) (x4)
£16,000 (£64,000 total)
Photographers (x3) £20,528 (£61,584 total)
Marketing (x2) £14,000 (£28,000 total)
Advertising (x2) £14,000 (£28,000 total)
Designers (Graphics) (x2) £29,000 (£58,000 total)
Finances (x2) £18,000 (£36,000 total)
Human Resources (x2) £15,000 (£30,000 total)
Source: https://www.glassdoor.co.uk/Salaries/london-graphic-designer-
salary-SRCH_IL.0,6_IM1035_KO7,23.htm
To enable my magazine to come out successfully and looking professional I will
need a Publisher. A publisher is a company or person that prepares and issues
books, journals, magazines or music for sale to the public. I will also need
Editors and Graphic Designers. Editors are the people that determine and are
in charge of the final content of a newspaper, magazine or book. Graphic
designers are people who have skill to mix both text and pictures to look
appealing to then go into magazines, advertisements and books. This can be
physically or digitally. The next set of staff I need are Journalists, Writers and
Photographers. Journalists are the people who write for the magazine,
newspapers, news websites or prepare news to be broadcast. Writers are the
people who write books, stories and most importantly the interviews for a
magazine or newspaper. Photographers are the people who will take the
photos to go into advertisements, magazines, newspapers and so on.
Photographers can be self- employed or employed by a company. Staff will be
needed in Marketing and Advertising. The staff in marketing would be dealing
with getting the product, in this case my magazine, out there for the public to
buy and making the next issue sell more than the previous one. This would be
done by advertising it on platforms such as social media, including in the advert
who will be included in the next issue. This will attract more people to buy my
magazine. Advertising plays a similar roll as they will be advertising the
magazine on social media websites such as Facebook, YouTube, Instagram and
Snapchat. Finally the last set of staff I would need are people in Finance and
people in Human Resources. The Finance team are in charge of all of the
money side of things throughout the company, this includes planning,
organising and controlling all of the companies finances so that the company
does not run out of money. Human Resources deal with administration, hiring
staff and the training of any staff.
52. Printing Quotes and Cost
To print my magazine, per copy, it
would cost £15.40 with a delivery fee
of £4.96. This makes an overall total of
£18.47 per magazine. I used this
information for 20,000 copies of my
magazine, to be printed and delivered
it would cost £10,090.97 overall.
(£8.409.14 for the printing of my
magazine and £683.10 for delivery.
Source: https://print24.com/uk/product/magazines/
54. Profit and loss break down
£657,034.24 – £70,000 = £587,034.24
£657,034.24 includes all the equipment costs and staff costs.
£70,000 is how much I will make by selling 20,000 magazines at £3.50
each.
