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2. Company
purpose
Define your company in a single
declarative sentence. This is harder
than it looks. It’s easy to get
caught up listing features instead
of communicating your mission.

3. Problem
Describe the pain of your customer.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem
Ipsum has been the industry's standard dummy text ever since the 1500s.
How is this addressed today and what are the
Shortcomings to current solutions.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem
Ipsum has been the industry's standard dummy text ever since the 1500s.

4. Solution
Positioning
Why will it endure and where your
product sits?
Use case
And where does it go
from here?
Value proposition
Why is your value prop unique
and compelling?

5. Mission
Why and how you will change the world?

6. Why now?
202520202010 20152005
The best companies almost
always have a clear why now?
Nature hates a vacuum—so why
hasn’t your solution been built
before now?

7. Market potential
140M
Regional
287M
Global
Identify your customer and
your market.
Some of the best companies
invent their own markets.

8. Competition / alternatives
Direct
competitors
Indirect
competitors
Opportunity

9. Product
Lorem Ipsum is simply dummy text of the
printing and typesetting industry.
Unique features
Technology
Workflow

10. Business model
Demand SupplyBusiness
How do you intend to thrive?

11. Team
Julia Hartz
Co-founder & CMO
Drew Houston
Co-founder & CTO
Brian Chesky
Co-founder & CEO
Mathilde Collin
Co-founder & COO

12. Financials
Cap table
Angels
Team
Q4Q3Q1 Q2

13. Vision
If all goes well, what will you have built
in five years?

14. Connect with us
Stay up-to-date on the latest perspectives from Sequoia.

15. We help the daring build
legendary companies.

16. Want to create a pitch deck that
inspires your audience?
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