How the Tech Mafia (ie Google, Amazon, Facebook, Apple and Microsoft) are disrupting industry verticals leveraging new age technologies.

1. This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside
the client organization without prior written approval from Zinnov.
This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside
the client organization without prior written approval from Zinnov.
September 2016
Tech Mafias Disrupting Multiple Industries

2. 2
The Tech Mafia: Larger than the largest democracy and the rest of the industry
Source: Zinnov GEIP

3. 3
Disrupting multiple verticals
Source: Zinnov GEIP

4. 4
To enable disruption Tech Mafias are using the innovation fabric approach
New Age Innovation Fabric
Porous innovation permeating beyond the
walls of the organization
R&D Centre 2
Head Quarters
R&D Centre 3R&D Centre 1
Partners
Start-ups
Universities
Traditional Innovation Structures
Innovation structures had clear demarcations
for internal and external collaborations
Source: Zinnov GEIP

5. 5
Case Example - Microsoft’s Global Open Innovation Fabric
San Francisco
Seattle New York
London
Berlin
Tel Aviv
Bangalore
Beijing
Moscow
Rio de Janeiro (TBI)
Redmond
BizSpark
Global platform that
provides free software,
support, visibility
Foster growth of local software
Economies Skills & intellectual
capital; Industry Partnerships
Solutions & Innovation
Microsoft Innovation
Centers
Microsoft
Accelerator
Video Games
Computer Vision/AI
Mobile Social Media
Internet Software/
Services
• Founded in 2012
• Immersive mentor-driven 3-6 month prog.
• Supports every stage of startup life cycle
• Zach Weisfield & Hanan Lavi key people
Venture Arm
Cloud Computing
Cyber Security
Machine Learning
• Announced on June 1, 2016
• focussed on early stage investing
• small team focussed on inorganic growth
• Peggy Johnson & Nagraj Kashyap key
players
Azure Infra
SaaS
Microsoft
Alumni Team
Global community of people
who worked at Microsoft;
helps advance startups
Started by Microsoft
employees
Source: Zinnov GEIP

6. 6
Case example – Google’s Global Open Innovation Fabric
San Francisco
New York
London
Tel Aviv Seoul
Warsaw
Mountain View
Boston
Madrid
Sao Paulo
Launchpad
Product strategy
User Experience
Technology
• Google Launchpad Week is a boot camp for
early stage start-ups
• Launchpad Week is designed to support the
local ecosystem and adding value to existing
accelerator and incubator programs.
User Interface
• Year of Inception: March 31 2009
• Most active areas of Investment: Life Science
and health
• Key players Bill Maris and David Krane
Google
Ventures
Life Science & Health
Consumer
Data & AI
Enterprise
Google for
entrepreneurs
Cloud
E-Commerce
IoT
Mobile Apps
• Year of Inception - 2012
• Immersive mentor-driven 6 month prog.
• Supports every stage of start-up life cycle
• Bridgette Beam and Mary Grove are key
people
Google Cloud
Platform for
Start Ups
Google offers a free tier for
start-ups that wanted to get
started on its platform
Google
Developer
Summit
Google Developer Summits
are premier technical event
focused on Google's developer
technologies
Source: Zinnov GEIP

7. Bangalore
69 "Prathiba Complex",
4th 'A' Cross,
Koramangala 5th Block,
Bangalore-560 095.
Phone: +91-80-41127925/6
Singapore
Level 42, Suntec Tower Three
8 Temasek Boulevard
Singapore 038988
Phone:+65 6829 2123
Texas
21, Waterway Ave
Suite 300
The Woodlands
TX-77380 USA
Phone:+1-281-362-2773
Beijing
Meilifang Tower 4, Entrance 4,
10/F #1003,
11 Beiyuan Shuangying Road,
Chaoyang District, Beijing
China 100012
Thank You
Gurgaon Office:
First Floor,
Plot no. 131, Sector 44,
Gurgaon-122002,
Phone: +91 124 4420100
California Office
3080 Olcott Street
Suite A125,
Santa Clara, CA 95054
Phone: +408-716-8432
Thank You