Indian Service Providers Emerge Ahead in Zinnov’s Annual Global R&D Service Provider Ratings 2013 Key Findings of the Study: • Overall R&D spending by companies across the world continues to grow at a brisk rate. Top 500 R&D spenders alone have invested close to about 560 Billion USD in R&D • R&D globalization continues to be on the rise and India and China are garnering a major share of the engineering services revenues; Over 225 new R&D centers were set up in India in the last 5 years • Indian service providers continue to retain the lion’s share of the overall Engineering and R&D outsourcing pie – accounting for about 23% of the overall market • Currently the total exports in the Engineering R&D outsourcing segment from India stood at USD 16.3 Billion. However, the growth in the Engineering R&D and outsourcing segment lagged the overall Indian industry growth rate and stood at 10.9% • Engineering analytics is a significant opportunity area, with overall spending in this segment set to increase to about 27 Billion USD by 2017 at the rate of 16.5%

1. Global Service Provider Ratings-
2013
September, 2013

2. Overall Ratings
2
Emerging Established
Niche
Expansive
Specialization, Scale, R&D Practice Maturity, Innovation & IP, Eco-System Linkages
VerticalCoverage
Tech Mahindra
HCL
Wipro
iGATE
Infosys
Sasken
L&T TS
Persistent
Symphony Teleca
Infotech Enterprises
Beyondsoft
Mindtree
Aricent
Virtusa
Sonata Software
Cybage
Tata Elxsi
Calsoft Labs
EPAM
eInfochips
Quest Global
GlobalLogic
Aspire Systems
Xchanging
TCS
Pactera
KPIT Cummins
Tata Technologies
Bluestar Infotech

3. Aerospace: Ratings
3
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
Infotech Enterprises
Infosys
Wipro
TCS
Tata
Elxsi
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Mechanical,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Mechanical,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Mechanical / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
Eco-system
Connect
Tech Mahindra
Quest Global
Note:
Source: Zinnov Research & Analysis
eInfochips
L&T TS
HCL

4. iGATE
Automotive
4
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
HCL
Wipro
Tata Elxsi
L&T TS
Infosys
Symphony
Teleca
Eco-system
Connect
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
TCS
KPIT
Cummins
Tech
Mahindra
Mindtree
BeyondSoft
Note:
Source: Zinnov Research and Analysis
Tata
Technologies
Sasken

5. Computer Peripherals and Storage: Ratings
5
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
HCL
Infosys
Wipro
BeyondSoft
iGATE
Mindtree
Symphony
Teleca
Calsoft Labs
Eco-system
Connect
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
TCS
Note:
Source: Zinnov Research and Analysis

6. Construction and Heavy Machinery: Ratings
6
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
TCSInfotech Enterprises
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
Tech
Mahindra
Eco-system
Connect
Symphony
Teleca
Note:
Source: Zinnov Research and Analysis
L&T TS
Tata
Technologies

7. Consumer Electronics: Ratings
7
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
HCL
Infotech
Enterprises
Sasken
Wipro
L&T TS
Tata Elxsi
iGATE
Mindtree
Symphony
Teleca
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
Eco-system
Connect
TCS
eInfochips
Note:
Source: Zinnov Research and Analysis
BeyondSoft
Tech Mahindra
GlobalLogic
Infosys

8. Energy: Ratings
8
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
Infotech Enterprises
L&T TS
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
Tech
Mahindra
Eco-system
Connect
TCS
Symphony
Teleca
Wipro
Note:
Source: Zinnov Research and Analysis
HCL
Infosys

9. Industrial Automation
9
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
iGATE
HCL
Wipro
L&T TS
Eco-system
Connect
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
TCS
Tech
Mahindra
Note:
Source: Zinnov Research and Analysis
eInfochips
Infosys

10. Enterprise Software: Ratings
10
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Innovation
Customer Type
WiproVirtusa
EPAMMindtree
Symphony
Teleca
Infosys
Cybage
Pactera
iGATE
Aspire
Systems
BlueStar Infotech
Sonata
Software
Persistent
GlobalLogic
• Capable of performing concept to Go-
To-Market for the product
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Worlds Largest ISVs
• Capable of delivering complete
product development as a true
engineering partner
• Reusable components IP’s built, and
benefits quantified
• Large ISVs and Niche ISVs
• On the way into big league
• Innovation frameworks resulting in
tangible benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process
optimization
• Generic ISVs, Startups
Calsoft Labs
Beyondsoft
Xchanging
HCL
Note: TCS did not participate in this particular category – however, based on the analysis Zinnov estimates that TCS capabilities are at par with the leadership zone
Source: Zinnov Research and Analysis

11. Consumer Software: Ratings
11
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Innovation
Customer Type
Mindtree
EPAM
Wipro
Persistent
GlobalLogic
Pactera
Aspire
BlueStar Infotech
Sonata
Software
Symphony
Teleca
Cybage
• Capable of performing concept to Go-
To-Market for the product
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Large Internet and Consumer ISVs
• Capable of delivering complete
product development as a true
engineering partner
• Reusable components IP’s built, and
benefits quantified
• Large Internet and Consumer ISVs
• On the way into big league
• Innovation frameworks resulting in
tangible benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process
optimization
• Generic ISVs, Startups
HCL
Beyondsoft
Infosys
Note: TCS did not participate in this particular category – however, based on the analysis Zinnov estimates that TCS capabilities are at par with the leadership zone
Source: Zinnov Research and Analysis

12. Medical Devices-Ratings
12
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
HCL
Infosys
Wipro
L&T TS
BlueStar
Infotech
Tata Elxsi
iGATE
GlobalLogic
Symphony
Teleca
Infotech
Enterprises
Eco-system
Connect
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
TCS
Note:
Source: Zinnov Research and Analysis

13. Semiconductor: Ratings
13
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Innovation
HCL
Wipro
Sasken
Mindtree
Tata Elxsi
Infotech
Enterprises
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
Eco-system
Connect
L&T TS
TCS
eInfochips
GlobalLogic
Note:
Source: Zinnov Research and Analysis
Infosys
Symphony
Teleca

14. Telecommunication: Ratings
14
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
Aricent
Wipro
HCL
Mindtree
Pactera
Persistent
Infosys
Sasken
GlobalLogic
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
Infotech
Enterprises
Symphony - Teleca
L&T TS
Beyondsoft
TCS
Eco-system
Connect
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
Tech Mahindra
Tata Elxsi
Note:
Source: Zinnov Research and Analysis
Calsoft Labs

15. Transport: Ratings
15
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Breadth
Innovation
Infotech
Enterprises
L&T TS
Tech Mahindra
• Capable of performing concept to Go-
To-Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in
IP’s and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research,
and co-creation with customers
• Capable of delivering complete
product development as a true
engineering partner, Customer Labs
• Niche capability spans across two
service types and at least generic
capability level in one service type
• Reusable IP’s built, and benefits
quantified
• Alliances with Customers who are
Industry Leaders
• On the way into big league, delivering
R&D services effectively, tear down ,
purpose fit labs
• Generic Capability across Engg,
Embedded and Software services and
Niche capability in one area
• Innovation frameworks resulting in
tangible benefit to customers
• Specific industry alliances,
partnerships and membership in
Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES
service (Engineering / Embedded /
Software)
• Innovation, if at all, in process
optimization
• Generic - MoUs with universities and
alliances
iGATE
Eco-system
Connect
TCS
Note:
Source: Zinnov Research and Analysis

16. Thank You
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