10 step marketing plan for myphone(zhu,chaofan)

10 STEP Marketing Plan for My|Phone Zhu,Chaofan (James) February 2011

5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 (Marketing Mix & Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning to the Primary Target Market Part 1: Steps 1 to 5

1.My|Phone primary target market (PTM) is tagged “Pinoy Phone” ,[object Object],[object Object],[object Object]

I want to contact with my friends and family Through call and texts Important communication tool Pinoy Use Pinoy Phone!

2. My|Phone PTM’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object]

3a. My|Phone has many formidable competitors ,[object Object],[object Object],[object Object],[object Object]

3b. Competitive Position Map ,[object Object],[object Object]

My|Phone has the highest speed with different prices Price vs. Model Matrix Price/Model Camera Type (SIM/s) Bluetooth + P 1000 + P 2000 + P 3000 + P 4000 +P 5000 TV

My|Phone unique positioning is shown in this competitive map Positioning vs. Brand Matrix Myphone Cherry China Phone Month of Quality Unlimited usage Appendant Devices Applications( Java) Camera Functions Nationwide coverage Stable signal Saving money

4. My|Phone positions with differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Based on the data, My|Phone market share takes 8 percent ,[object Object],[object Object]

5a. Based on competitor’s data, mobile market is 20 millions up ,[object Object],[object Object],[object Object],[object Object],[object Object]

5b. Based on ABS-CBN News, where Globe Broadband share is 59%, total market size is 1.7 million Source: http://www.pinoyprogress.com/showthread.php?t=981&page=2

5b. Based Company sales data, where My|Phone share is 8%, total market size is 1.4 million units owner ,[object Object],[object Object],[object Object],[object Object]

5. Concluded that cellphone market is 20 millions up ,[object Object],[object Object]

The Marketing Mix Strategy Part 2: Steps 6 to 10

6a. My|Phone categoried is dominated by 3 major brands

6b. Product Description ,[object Object]

7. My|Phone promo sales with Sun Cellular

8a. Promo: The first Music Album Phone

9. My|Phone is distributed nationwide in its dealer counter and another channel sale ,[object Object],[object Object],[object Object],[object Object]

10. The generic winning strategy of My|Phone is differentiation ,[object Object],[object Object],[object Object]

10 step marketing plan for myphone(zhu,chaofan)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 10 step marketing plan for myphone(zhu,chaofan)

Similar to 10 step marketing plan for myphone(zhu,chaofan) (20)

More from Chaofan Zhu

More from Chaofan Zhu (7)

10 step marketing plan for myphone(zhu,chaofan)