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The ONLY AUTHORIZED Service Provider  Communicate with Chinese Tourists (Individual Visit Scheme)
Tourist Market Updates: 田北俊坦言較為擔心內地市場,「香港每天仍有新增豬流感個案,可能部分旅客仍不放心出外旅行。」他更指,無信心到八、九月可回升,但期望內地不會跌超過一成五至一成六。 	(星島)2009年7月28日 澳門政府統計局公布,澳門上半年入境旅客總數為1037萬人次,較去年同期跌11.4%。在入境旅客中,一半是內地旅客,數字較去年同期減少17.3%。 	(明報) 2009年7月24日 金融海嘯與人類豬流感疫雙重打擊下,訪港旅客數目急跌。香港旅遊發展局七、八月推出「香港夏日盛會」,向暑假訪港旅客派發總值九千多元優惠券,力谷消費力。 	(星島日報報道) 2009年6月30日 2
What is Your Next Step? Recession Marketing ,[object Object]
Do Morethan your Competitors3
008523 Platform 	Target China Individual Visit Scheme Tourists The Exclusive Channel in Guangdong Province Appointment letter of exclusivity Work with Guangzhou Post Directmail Bureau* 	Official & reliable *Guangzhou Post Directmail Bureau*”廣州市郵政商函局”  is a  subsidiary of Guangdong Post
008523 Platform Boost Up The Sales Opportunity ,[object Object]
The Best Targeted Audients for Call-for-action campaignsJoint  / Solo Promotion ,[object Object]
All-in-one Service from idea to implementationCross Media for Highest Response & Involvement ,[object Object]
Online Communication
Mobile Communication,[object Object]
Leverage 008523 Platform You want 	Be different and memorable in your marketplace 008523 offers 	 360-degree communication with your customers   7
Leverage 008523 Platform You want 	Measure your marketing efforts & increase revenues 008523 offers 	Track and induce higher response & conversion rate    8
Advertising opportunity Advertising Channel 9 Solo Promotion Joint Promotion
Joint Promotion – Lucky Draw Invitation (Mailer) 10 ,[object Object]
Best for “call-for-action” campaign,[object Object]
Best for “brand building”Ad Space: ,[object Object]
eCoupon Zone

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008523 Platform - Web2.0 China Market Communication Tool

  • 1. The ONLY AUTHORIZED Service Provider Communicate with Chinese Tourists (Individual Visit Scheme)
  • 2. Tourist Market Updates: 田北俊坦言較為擔心內地市場,「香港每天仍有新增豬流感個案,可能部分旅客仍不放心出外旅行。」他更指,無信心到八、九月可回升,但期望內地不會跌超過一成五至一成六。 (星島)2009年7月28日 澳門政府統計局公布,澳門上半年入境旅客總數為1037萬人次,較去年同期跌11.4%。在入境旅客中,一半是內地旅客,數字較去年同期減少17.3%。 (明報) 2009年7月24日 金融海嘯與人類豬流感疫雙重打擊下,訪港旅客數目急跌。香港旅遊發展局七、八月推出「香港夏日盛會」,向暑假訪港旅客派發總值九千多元優惠券,力谷消費力。 (星島日報報道) 2009年6月30日 2
  • 3.
  • 4. Do Morethan your Competitors3
  • 5. 008523 Platform Target China Individual Visit Scheme Tourists The Exclusive Channel in Guangdong Province Appointment letter of exclusivity Work with Guangzhou Post Directmail Bureau* Official & reliable *Guangzhou Post Directmail Bureau*”廣州市郵政商函局” is a subsidiary of Guangdong Post
  • 6.
  • 7.
  • 8.
  • 10.
  • 11. Leverage 008523 Platform You want Be different and memorable in your marketplace 008523 offers 360-degree communication with your customers 7
  • 12. Leverage 008523 Platform You want Measure your marketing efforts & increase revenues 008523 offers Track and induce higher response & conversion rate 8
  • 13. Advertising opportunity Advertising Channel 9 Solo Promotion Joint Promotion
  • 14.
  • 15.
  • 16.
  • 18.
  • 20. Best for “news update ” & “friend referral program”Ad Space:
  • 21.
  • 22.
  • 24.
  • 25.
  • 27.
  • 28.
  • 30.
  • 31. Best for “limited offer”12
  • 32.
  • 33. Best for “call-for-action” and “action reminder”13
  • 34. Joint Promotion – Online Community 優 禮 會員有 券特惠區 Merchants Invitation Now!
  • 35. 008523 Upcoming Activities – Photo Competition 「自由行,自由影」 攝影大賽 Sponsor Invitation Now!!
  • 36. Solo Promotion 16 Total solution services Automated and driven by data Review & develop counter measures Marketing Campaign Objective Segment for 1:1 communication with cross media channels Real-time responseand amend for better result
  • 37. Contact us For any enquires or questions, please do not hesitate to contact us: Alex Chow E-mail: alex.chow@imedia.asia Direct line: 852 2283 2231 Mobile: 852 9877 1751 Vincent Zhang E-mail: vincent.zhang@imedia.asia Direct line: 852 2283 2262 Mobile: 852 6675 0220