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Social media 2.0

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Zemoga
Zemoga

The document discusses strategies for effective social media use. It recommends starting with clear objectives for your social media presence and monitoring trends to understand your target audience. Key metrics are provided on social media demographics and behaviors. An effective social media strategy requires long-term engagement through conversations to build trust and loyalty over time, rather than just short-term promotions. The return on investment of social media lies in developing customer relationships and loyalty through engaging conversations.

TechnologyBusiness
1 of 17
AN INTRODUCTION BY
[object Object],[object Object],SOCIAL MEDIA – DO IT RIGHT! “ We don’t have a choice on whether we do social media, the question is how well we do it”
SOCIAL MEDIA STRATEGY BEGINS WITH: ,[object Object],What is our objective? What is the purpose of our presence?
MONITOR TRENDS! When planning strategy it is important to look at the trends and see where the people you are trying to reach fall within them.
[object Object],[object Object],[object Object],[object Object],[object Object],SOME SOCIAL MEDIA METRICS from The Social Habit | The Edison Research/Arbitron Internet and Multimedia Study 2011 www.edisonresearch.com/social_media_research.php
[object Object],[object Object],[object Object],[object Object],[object Object],MORE SOCIAL MEDIA METRICS Social Networking Sites and Our Lives| A Project of the Pew Research Center http://pewinternet.org/reports/2011/technology-and-social-networks.aspx
[object Object],[object Object],[object Object],[object Object],[object Object],PLANNING A SOCIAL MEDIA STRATEGY
CURRENT TRENDS Constant evolution of Facebook Coupons are king – social discounts (Living Social, Groupon) as well as coupon promotions Picture sharing – Picplz, Instagram, Color Geo-location – FourSquare, Gowalla, Facebook places
SOCIAL MEDIA IS A MARATHON ,[object Object],[object Object],“ Social media is a marathon, not a sprint. Measure everything, See what works. See what doesn’t. Tweak and optimize the plan as you go.”
SOCIAL MEDIA IS A CONVERSATION ,[object Object],[object Object],[object Object],“ Your engagement has to be heartfelt or it won’t work.”
[object Object],[object Object],[object Object],SOCIAL MEDIA’S INHERENT VALUE = TRUST A SOCIAL MEDIA CAMPAIGN IS AN OPPORTUNITY TO SHARE, LISTEN AND SPEAK DIRECTLY WITH YOUR AUDIENCE.
[object Object],SOCIAL MEDIA IS ABOUT GAINING TRUST Do not use it as a bully pulpit with the sole purpose of pitching yourself.
[object Object],RETURN ON INVESTMENT
[object Object],[object Object],RETURN ON INVESTMENT “ The ROI of social media for your business will still exist in five years.”
KEY TAKEAWAYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Entire contents ™ and © 2011 BY

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Social media 2.0

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  • 4. MONITOR TRENDS! When planning strategy it is important to look at the trends and see where the people you are trying to reach fall within them.
  • 5.
  • 6.
  • 7.
  • 8. CURRENT TRENDS Constant evolution of Facebook Coupons are king – social discounts (Living Social, Groupon) as well as coupon promotions Picture sharing – Picplz, Instagram, Color Geo-location – FourSquare, Gowalla, Facebook places
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.  
  • 17. Entire contents ™ and © 2011 BY