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PONGKEI
                        INTERNATIONAL COMPANY LIMITED

                                      WELCOME TO FASHION




Friday, July 16, 2010
COMPANY

                        The PONGKEI International Company Limited founded by XU YUEFENG and based in Hong Kong is
                        owner of the "PONGKEI" chain of concept stores distributing leading western brands of fashion and
                        luxury accessories to a top level clientele in China.

                        Thanks to the Group's financial solidity, high purchasing power and close and profitable relations
                        with the Hong Kong business and banking system, PONGKEI is currently investing heavily in store
                        development to increase the spread and penetration of western fashion on the Chinese scene.




                        PONGKEI International Company Limited è una società, fondata da XU YUEFENG, con sede ad
                        Hong Kong e proprietaria della catena di concept store " PONGKEI ", dedicati alla distribuzione in
                        Cina dei migliori brand occidentali di moda ed accessori di lusso e rivolti ad una clientela di alto
                        livello.

                        Grazie alla solidità finanziaria del gruppo, alla sua considerevole capacità di acquisto ed alle
                        strette e proficue relazioni con il sistema imprenditoriale, bancario e finanziario di Hong Kong,
                        PONGKEI sta attuando ingenti investimenti per lo sviluppo dei propri store, in modo da
                        incrementare la diffusione e la penetrazione della moda occidentale nel panorama cinese.




                                                                                                            PONGKEI
                                                                                              INTERNATIONAL COMPANY LIMITED
                                                                                              WELCOME TO FASHION
Friday, July 16, 2010
PONGKEI CONCEPT STORES

                        PONGKEI is a chain of multibrand concept stores owned by PONGKEI International Company
                        Limited, currently consisting of six points-of-sale in China with a purchasing power of €38 million per
                        year and distributing the best and most select western fashion and luxury accessory brands.

                        Thanks to its success in recent years, by 2013 PONGKEI plans to open a further 15 stores of from 800
                        to 1000 m² strategically located in Chinese cities with strong, constant and rapid economic growth.
                        It is also planning to increase its annual purchasing power to more than €100 million.




                        PONGKEI è una catena di concept store multibrand di proprietà di PONGKEI International
                        Company Limited, composta attualmente da 6 punti vendita dislocati in Cina e dedicati alla
                        distribuzione delle migliori e delle più selezionate griffe occidentali di moda ed accessori di lusso,
                        con una capacità di acquisto annua pari a 38 milioni di Euro.

                        Grazie al successo riscontrato negli ultimi anni, PONGKEI ha pianificato, entro il 2013, l'apertura di
                        altri 15 store proprietari, con metrature variabili tra gli 800 ed i 1000 mq, strategicamente situati in
                        città cinesi caratterizzate da una forte, costante e rapida crescita economica, ed ha previsto un
                        incremento del proprio potenziale di acquisto annuo fino ad oltre 100 milioni di euro .




                                                                                                                 PONGKEI
                                                                                                 INTERNATIONAL COMPANY LIMITED
                                                                                                 WELCOME TO FASHION
Friday, July 16, 2010
FOUNDER AND CEO

                        XU YUEFENG, founder and CEO of the PONGKEI International Company Limited, created the
                        PONGKEI chain of multibrand concept stores with the aim of combining finance and economics
                        with western style and fashion to offer a top level Chinese clientele the most exclusive creations
                        from the top luxury brands.

                        An accurate business model based on significant experiences and skills in the economic and
                        financial field and a heterogeneous personal background led to the rapid success and extensive
                        spread of PONGKEI stores.




                        XU YUEFENG, fondatore e CEO di PONGKEI International Company Limited, ha creato la catena di
                        concept store multibrand PONGKEI con l'intenzione di coniugare finanza ed economia con lo stile
                        e la moda occidentali, per offrire alla clientela cinese di alto livello le più esclusive creazioni delle
                        migliori griffe del lusso.

                        Un accurato modello di business, fondato su importanti esperienze e competenze maturate in
                        ambito economico e finanziario, e su un eterogeneo background personale, che ha determinato il
                        rapido successo e l'ampia diffusione degli store PONGKEI.




                                                                                                                PONGKEI
                                                                                                 INTERNATIONAL COMPANY LIMITED
                                                                                                 WELCOME TO FASHION
Friday, July 16, 2010
BRANDS

                        PONGKEI concept stores offer their customers exclusive services with personal stylists, made-to-
                        measure garments and complete customer care to enhance the shopping experience, adapting
                        the quality and nature to a top level target.

                        PONGKEI offers the brands distributed important communications and brand promotion activities,
                        dedicated initiatives and events at its own concept stores to encourage their spread and
                        penetration on a strategic market in strong and rapid economic development.




                        I concept store PONGKEI riservano alla propria clientela esclusivi servizi di personal stylist, di sartoria
                        su misura e di assistenza completa, in grado di enfatizzare la shopping experience, adeguando
                        qualità e natura ad un target di alto livello.

                        Alle griffe ed ai brand distribuiti, PONGKEI offre importanti soluzioni di comunicazione e di
                        promozione del marchio, iniziative ed eventi dedicati presso i propri concept store, in modo da
                        favorirne la diffusione nel territorio e la penetrazione in un mercato strategico in forte e rapido
                        sviluppo economico.




                                                                                                                  PONGKEI
                                                                                                   INTERNATIONAL COMPANY LIMITED
                                                                                                   WELCOME TO FASHION
Friday, July 16, 2010
PONGKEI HERITAGE

                        Relations between Pongkei’s financial partners include major joint ventures in areas of business and
                        construction throughout China.

                        The partners’ vast list of properties include two casinos in Macao, prestige restaurants like the City
                        Garden in Wenzhou City, which boasts a floor area of some 25,000 m2, luxury hotels and resorts,
                        and fashionable venues, and represents tangible proof of excellent business acumen as well as
                        financial solidity and stability.




                        Le business relation dei partner finanziari di Pongkei comprendono importanti collaborazioni in
                        settori imprenditoriali ed immobiliari con ramificazioni in tutta la Cina.

                        Tra le innumerevoli proprietà si distinguono due casinò a Macao, ristoranti di alto livello come il City
                        Garden a Wenzhou City di 25.000 m2, oltre a luxury Hotel & Resorts e locali alla moda, segni tangibili
                        di una elevata capacità imprenditoriale e di solidità e stabilità finanziaria.




                                                                                                               PONGKEI
                                                                                                 INTERNATIONAL COMPANY LIMITED
                                                                                                 WELCOME TO FASHION
Friday, July 16, 2010
CONTACTS




                        Email:              pongkei@pongkei.com
                        Address:            Flat 405B. 4/F, Empire Centre, 68 Mody Road, TST East ,Hong Kong
                        Website:            http://www.pongkei.com
                        Facebook Profile:   http://www.facebook.com/pongkei
                        Twitter Profile :   http://twitter.com/pongkei_intl




                                                                                                  PONGKEI
                                                                                     INTERNATIONAL COMPANY LIMITED
                                                                                     WELCOME TO FASHION
Friday, July 16, 2010

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Pongkei intl

  • 1. PONGKEI INTERNATIONAL COMPANY LIMITED WELCOME TO FASHION Friday, July 16, 2010
  • 2. COMPANY The PONGKEI International Company Limited founded by XU YUEFENG and based in Hong Kong is owner of the "PONGKEI" chain of concept stores distributing leading western brands of fashion and luxury accessories to a top level clientele in China. Thanks to the Group's financial solidity, high purchasing power and close and profitable relations with the Hong Kong business and banking system, PONGKEI is currently investing heavily in store development to increase the spread and penetration of western fashion on the Chinese scene. PONGKEI International Company Limited è una società, fondata da XU YUEFENG, con sede ad Hong Kong e proprietaria della catena di concept store " PONGKEI ", dedicati alla distribuzione in Cina dei migliori brand occidentali di moda ed accessori di lusso e rivolti ad una clientela di alto livello. Grazie alla solidità finanziaria del gruppo, alla sua considerevole capacità di acquisto ed alle strette e proficue relazioni con il sistema imprenditoriale, bancario e finanziario di Hong Kong, PONGKEI sta attuando ingenti investimenti per lo sviluppo dei propri store, in modo da incrementare la diffusione e la penetrazione della moda occidentale nel panorama cinese. PONGKEI INTERNATIONAL COMPANY LIMITED WELCOME TO FASHION Friday, July 16, 2010
  • 3. PONGKEI CONCEPT STORES PONGKEI is a chain of multibrand concept stores owned by PONGKEI International Company Limited, currently consisting of six points-of-sale in China with a purchasing power of €38 million per year and distributing the best and most select western fashion and luxury accessory brands. Thanks to its success in recent years, by 2013 PONGKEI plans to open a further 15 stores of from 800 to 1000 m² strategically located in Chinese cities with strong, constant and rapid economic growth. It is also planning to increase its annual purchasing power to more than €100 million. PONGKEI è una catena di concept store multibrand di proprietà di PONGKEI International Company Limited, composta attualmente da 6 punti vendita dislocati in Cina e dedicati alla distribuzione delle migliori e delle più selezionate griffe occidentali di moda ed accessori di lusso, con una capacità di acquisto annua pari a 38 milioni di Euro. Grazie al successo riscontrato negli ultimi anni, PONGKEI ha pianificato, entro il 2013, l'apertura di altri 15 store proprietari, con metrature variabili tra gli 800 ed i 1000 mq, strategicamente situati in città cinesi caratterizzate da una forte, costante e rapida crescita economica, ed ha previsto un incremento del proprio potenziale di acquisto annuo fino ad oltre 100 milioni di euro . PONGKEI INTERNATIONAL COMPANY LIMITED WELCOME TO FASHION Friday, July 16, 2010
  • 4. FOUNDER AND CEO XU YUEFENG, founder and CEO of the PONGKEI International Company Limited, created the PONGKEI chain of multibrand concept stores with the aim of combining finance and economics with western style and fashion to offer a top level Chinese clientele the most exclusive creations from the top luxury brands. An accurate business model based on significant experiences and skills in the economic and financial field and a heterogeneous personal background led to the rapid success and extensive spread of PONGKEI stores. XU YUEFENG, fondatore e CEO di PONGKEI International Company Limited, ha creato la catena di concept store multibrand PONGKEI con l'intenzione di coniugare finanza ed economia con lo stile e la moda occidentali, per offrire alla clientela cinese di alto livello le più esclusive creazioni delle migliori griffe del lusso. Un accurato modello di business, fondato su importanti esperienze e competenze maturate in ambito economico e finanziario, e su un eterogeneo background personale, che ha determinato il rapido successo e l'ampia diffusione degli store PONGKEI. PONGKEI INTERNATIONAL COMPANY LIMITED WELCOME TO FASHION Friday, July 16, 2010
  • 5. BRANDS PONGKEI concept stores offer their customers exclusive services with personal stylists, made-to- measure garments and complete customer care to enhance the shopping experience, adapting the quality and nature to a top level target. PONGKEI offers the brands distributed important communications and brand promotion activities, dedicated initiatives and events at its own concept stores to encourage their spread and penetration on a strategic market in strong and rapid economic development. I concept store PONGKEI riservano alla propria clientela esclusivi servizi di personal stylist, di sartoria su misura e di assistenza completa, in grado di enfatizzare la shopping experience, adeguando qualità e natura ad un target di alto livello. Alle griffe ed ai brand distribuiti, PONGKEI offre importanti soluzioni di comunicazione e di promozione del marchio, iniziative ed eventi dedicati presso i propri concept store, in modo da favorirne la diffusione nel territorio e la penetrazione in un mercato strategico in forte e rapido sviluppo economico. PONGKEI INTERNATIONAL COMPANY LIMITED WELCOME TO FASHION Friday, July 16, 2010
  • 6. PONGKEI HERITAGE Relations between Pongkei’s financial partners include major joint ventures in areas of business and construction throughout China. The partners’ vast list of properties include two casinos in Macao, prestige restaurants like the City Garden in Wenzhou City, which boasts a floor area of some 25,000 m2, luxury hotels and resorts, and fashionable venues, and represents tangible proof of excellent business acumen as well as financial solidity and stability. Le business relation dei partner finanziari di Pongkei comprendono importanti collaborazioni in settori imprenditoriali ed immobiliari con ramificazioni in tutta la Cina. Tra le innumerevoli proprietà si distinguono due casinò a Macao, ristoranti di alto livello come il City Garden a Wenzhou City di 25.000 m2, oltre a luxury Hotel & Resorts e locali alla moda, segni tangibili di una elevata capacità imprenditoriale e di solidità e stabilità finanziaria. PONGKEI INTERNATIONAL COMPANY LIMITED WELCOME TO FASHION Friday, July 16, 2010
  • 7. CONTACTS Email: pongkei@pongkei.com Address: Flat 405B. 4/F, Empire Centre, 68 Mody Road, TST East ,Hong Kong Website: http://www.pongkei.com Facebook Profile: http://www.facebook.com/pongkei Twitter Profile : http://twitter.com/pongkei_intl PONGKEI INTERNATIONAL COMPANY LIMITED WELCOME TO FASHION Friday, July 16, 2010