UXpresented
by
FOR
DEVELOPERS
ZEHNERGROUP
ZG UX
FOR
DEVELOPERS

ZEHNERGROUP
Through strategy, design, and technology innovation ZehnerGroup builds startups and
transforms established organizations.
presen:ng
Ma/hew
Zehner Barre/
Morse Weston
James
Founder
&
CEO IA
&
Product
Developer Crea:ve
Director
ZG UX
FOR
DEVELOPERS

TOPICS
WE
WILL
COVER
what
is
UX? who’s
job
is
it?
the
UX
process what
are
the
benefits?
how
do
i
evaluate
success?
resources
ZG UX
FOR
DEVELOPERS

USER
EXPERIENCE
User
experience
provides
a
plaOorm
to
achieve
the
interests
of
all
stakeholders:
Making
products
easy
to
use,
valuable,
and
effecWve
for
users
Market Business
UX
Design Development
ZG UX
FOR
DEVELOPERS

what
is
UX? who’s
job
is
it?
the
UX
process what
are
the
benefits?
how
do
i
evaluate
success?
resources
ZG UX
FOR
DEVELOPERS

UX
is...
dynamic
“If I asked my customers what they wanted, they would have asked for a faster horse.” - Henry Ford
ZG UX
FOR
DEVELOPERS

UX
is...
innovaWon
“Innovation distinguishes between a leader and a follower.” - Steve Jobs
ZG UX
FOR
DEVELOPERS

UX
is...
subjecWve
ZG UX
FOR
DEVELOPERS

UX
is...
simplicity
“Confusion and clutter are the failure of design, not the attributes of information” - Edward Tufte
ZG UX
FOR
DEVELOPERS

UX
is...
context
“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives”
- Thomas Mann
ZG UX
FOR
DEVELOPERS

UX
is...
invisible
“Ease of use may be invisible, but its absence sure isn’t” - IBM
ZG UX
FOR
DEVELOPERS

what
is
UX? who’s
job
is
it?
the
UX
process what
are
the
benefits?
how
do
i
evaluate
success?
resources
ZG UX
FOR
DEVELOPERS

UX
IN
THE
PRODUCT
LIFECYCLE
The
enWre
product
team
is
involved
in
creaWng
the
framework
that
generates
“The
User
Experience”.
InteracHon
Front-­‐end
Design Development
InformaHon
The
User
Architecture
Content Technology Product Experience
Strategy Backend
Visual
Design Development
ZG UX
FOR
DEVELOPERS

DEVELOPER
vs
UX
DEVELOPER
Is
a
UX
developer
simply
a
“good
developer”?
FuncHonal FuncHonal Process
Specs Specs
Developer vs InteracHons
UX
Developer
Flow
IntuiHve User
Goals
“If we want users to like our software we should design it to behave like a likeable person:
respectful, generous, and helpful.” - Alan Cooper
ZG UX
FOR
DEVELOPERS

what
is
UX? who’s
job
is
it?
the
UX
process what
are
the
benefits?
how
do
i
evaluate
success?
resources
ZG UX
FOR
DEVELOPERS

the
UX
process
early
involvement
“Like all forms of design, visual design is about problem solving, not about personal preference or
unsupported opinion.” - Bob Baxley
ZG UX
FOR
DEVELOPERS

the
UX
process
prototyping
“The only thing more expensive than writing software is writing bad software” - Alan Cooper
ZG UX
FOR
DEVELOPERS

the
UX
process
tesWng
&
iteraWng
ZG UX
FOR
DEVELOPERS

what
is
UX? who’s
job
is
it?
the
UX
process what
are
the
benefits?
how
do
i
evaluate
success?
resources
ZG UX
FOR
DEVELOPERS

what
are
the
benefits?
communicaWon
ZG UX
FOR
DEVELOPERS

what
are
the
benefits?
product
understanding
ZG UX
FOR
DEVELOPERS

what
are
the
benefits?
accountability
ZG UX
FOR
DEVELOPERS

what
are
the
benefits?
usability
ZG UX
FOR
DEVELOPERS

what
are
the
benefits?
wow
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left
to take away” - Antoine De Saint-Exupery
ZG UX
FOR
DEVELOPERS

what
is
UX? who’s
job
is
it?
the
UX
process what
are
the
benefits?
how
do
i
evaluate
success?
resources
ZG UX
FOR
DEVELOPERS

EVALUATING
SUCCESSFUL
UX
CRITERIA USER
EXPERIENCE Y/N
UTILITY Are
the
funcWons
useful
and
fit
my
purpose?
USABILITY Is
it
easy
and
efficient
to
get
things
done?
AESTHETICS Is
it
visually
a/racWve
and
feel
good?
IDENTIFICATION Can
I
idenWfy
with
the
product?
STIMULATION Do
I
get
a
“wow”
experience?
VALUE What
is
the
value
and
importance
for
me?
ZG UX
FOR
DEVELOPERS

what
is
UX? who’s
job
is
it?
the
UX
process what
are
the
benefits?
how
do
i
evaluate
success?
resources
ZG UX
FOR
DEVELOPERS

UX
&
DESIGN
PATTERN
RESOURCES
dribbble.com
-­‐
Dribbble
is
show
and
tell
for
designers.
ZG UX
FOR
DEVELOPERS

UX
&
DESIGN
PATTERN
RESOURCES
paRerntap.com
-­‐
PaBern
Tap
aims
to
be
the
best
resource
for
examples
of
specific
design
and
user
experience
paBerns
on
the
web.
ZG UX
FOR
DEVELOPERS

UX
&
DESIGN
PATTERN
RESOURCES
developer.yahoo.com/ypa/erns
-­‐
This
library
shares
user
interface
paBerns
with
the
web
design
and
development
community.
ZG UX
FOR
DEVELOPERS

TESTING
AND
ITERATING
-­‐
silverbackapp.com
silverbackapp.com
-­‐
Guerrilla
usability
tes:ng
soHware
for
designers
and
developers
“We do not see things as they are. We see things as we are.” - From the Talmud
ZG UX
FOR
DEVELOPERS

TESTING
AND
ITERATING
-­‐
usertesHng.com
usertesHng.com
-­‐
The
fastest,
cheapest
way
to
find
out
why
users
leave
your
website
+
Video
of
a
visitor
speaking
+
WriBen
summary
ZG UX
FOR
DEVELOPERS

TESTING
AND
ITERATING
-­‐
usabilityhub.com
usabilityhub.com
-­‐
UsabilityHub
provides
a
set
of
online
usability
tools
to
help
you
test
the
effec:veness
of
your
designs
and
concepts.
ZG UX
FOR
DEVELOPERS

UX
QuesWons?
ZG UX
FOR
DEVELOPERS