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F-Commerce

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People are talking non-stop about Social Commerce, for a reason, it is the future of e-commerce, it's what people call e-commerce 3.0.

In this presentation, you'll see everything about this new world, focusing specifically on the biggest social network of the planet, Facebook.

F-commerce is Facebook Commerce, and here you'll see latest facts, statistics and reasons to have an f-store.

Publicada em: Negócios, Tecnologia
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F-Commerce

  1. 1. f-commerce april 2011
  2. 2. “If I had to guess, social commerce is the next area to really blow up” Mark Zuckerberg CEO of Facebook in August 2010
  3. 3. F-Commerce =Commerce inside Facebook
  4. 4. facebook
  5. 5. 650+ million users worldwide Source: http://www.checkfacebook.com/
  6. 6. Average user has 130 friendsSource: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  7. 7. Average user spends an average 15 hours and 33 minutes per month Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  8. 8. Average user visits the site 40 times per month Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  9. 9. Average user spends an average 23 minutes on each visit Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  10. 10. Average user is connected to 80 community pages, groups and events Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  11. 11. Average user creates 90 pieces of content each month Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
  12. 12. Facebook is the world’s most visited website Source: http://www.google.com/adplanner/static/top1000/
  13. 13. USA is the largest country in Facebook with 155+ million users Source: http://www.socialbakers.com/facebook-statistics
  14. 14. More than 50% of the USA population uses Facebook Source: http://www.socialbakers.com/facebook-statistics/
  15. 15. Estimated projection of current TOP 12 countries on april 2011 Users in 2011 avg growth Countries P May June July August September October November December P V (6 months) United States 1.71% 1º 154,869,960 157,515,655 160,206,548 162,943,409 165,727,026 168,558,196 171,437,732 174,366,460 1º 0 Indonesia 4.39% 2º 35,309,720 36,858,640 38,475,505 40,163,298 41,925,128 43,764,243 45,684,035 47,688,041 3º -1 United Kingdom 1.47% 3º 30,265,580 30,709,980 31,160,904 31,618,450 32,082,715 32,553,796 33,031,794 33,516,811 7º -4 Turkey 3.44% 4º 27,681,140 28,633,833 29,619,314 30,638,712 31,693,194 32,783,968 33,912,283 35,079,431 6º -2 India 10.57% 5º 23,387,380 25,859,816 28,593,629 31,616,453 34,958,839 38,654,570 42,741,003 47,259,439 4º +1 Mexico 7.17% 6º 22,835,360 24,473,036 26,228,160 28,109,157 30,125,052 32,285,520 34,600,930 37,082,393 5º +1 Philippines 4.97% 7º 21,810,700 22,894,692 24,032,558 25,226,976 26,480,757 27,796,850 29,178,354 30,628,518 9º -2 France 2.09% 8º 21,806,340 22,261,729 22,726,628 23,201,236 23,685,755 24,180,393 24,685,360 25,200,872 10º -2 Italy 2.08% 9º 19,211,580 19,610,540 20,017,786 20,433,489 20,857,824 21,290,972 21,733,114 22,184,439 11º -2 Canada 1.64% 10º 18,626,320 18,931,481 19,241,642 19,556,884 19,877,291 20,202,947 20,533,939 20,870,353 12º -2 Germany 8.58% 11º 18,072,220 19,622,816 21,306,454 23,134,548 25,119,492 27,274,745 29,614,918 32,155,878 8º +3 Brazil 24.36% 12º 16,231,300 20,185,786 25,103,716 31,219,818 38,826,006 48,285,316 60,049,228 74,679,222 2º +10 Brazil’s rank 12º 9º 7º 6º 3º 2º 2º 2º Source of data: http://www.socialbakers.com/facebook-statistics/ Ahead Brazil Behind BrazilP PositionV Variationby zeever.com - your store on facebook
  16. 16. who?
  17. 17. The top 3 brands on Facebook all sell directly on Facebook
  18. 18. 25+ million fans
  19. 19. 20+ million fans
  20. 20. 21+ million fans
  21. 21. Several other brands already have a f-store
  22. 22. how much?
  23. 23. Netflix fell $650.000.000 when Warnerannounced movie rental inside Facebook Source: http://www.bloomberg.com/news/2011-03-08/netflix-falls-as-warner-bros-starts-offering-movies-on-facebook.html
  24. 24. “Ticketmaster: Every time a user posts ontheir news feed that they’ve bought a ticket from Ticketmaster, friends spend an additional $5.30 on Ticketmaster” Source: http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/
  25. 25. “Eventbrite: Every Facebook share generates $2.53 in ticket sales” Source: http://blog.eventbrite.com/social-commerce-2
  26. 26. “Eventbrite: Every Facebook like generates $1.34 in ticket sales” Source: http://blog.eventbrite.com/social-commerce-2
  27. 27. “Incipio Technologies: Facebook is #2 source of e-commerce traffic” Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
  28. 28. “Incipio Technologies: number of shoppersfrom Facebook adding products to a cart is 3X the average” Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
  29. 29. “Incipio Technologies: final conversion rateamong shoppers referred by Facebook is 2X the average” Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
  30. 30. “Procter & Gamble: Sold 1000 diapers in under an hour on it’s f-store” Source: http://adage.com/article/digital/e-commerce-facebook-s-ad-sales/142322/
  31. 31. “Tesco: Generated £2m+ in-store sales with FB vouchers for fans” Source: http://www.marketingweek.co.uk/disciplines/digital/french-connection-and-dove-start-selling-on-facebook/3023258.article
  32. 32. “Kembrel: 20% of all Black Friday salestransactions were on Facebook with a 7 to 10% larger shopping cart than their dot.com website” Source: http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12
  33. 33. “BabyAndMeGifts.com: 50% of online sales comes from Facebook” Source: http://mashable.com/2011/02/21/facebook-commerce/
  34. 34. “LiveScribe: increase in revenue after setting up a Facebook store” Source: http://mashable.com/2011/02/21/facebook-commerce/
  35. 35. “ChompOn: Each Facebook share generates $14 in sales” Source: http://www.chompon.com/chompon_social_action_value.pdf
  36. 36. “CompOn: Each Facebook like generates $8 in sales” Source: http://www.chompon.com/chompon_social_action_value.pdf
  37. 37. “Ticketfly: as of Jan 2011, every Facebook share generated $3.25 in tickets sales” Source: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/
  38. 38. “Ticketfly: Facebook is Ticketfly’s top referrer” Source: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/
  39. 39. 90% of the people that reach this slide opens a facebook store using
  40. 40. Open your store on Facebook now! http://zeever.com

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