SlideShare a Scribd company logo

Zappos - eBay Talk - 04-22-08

•
•
Z
zappos

Talk by CEO of Zappos at eBay

TechnologyEconomy & Finance
1 of 21
Building a Brand that Matters Tony Hsieh CEO eBay April 22, 2008 http://www.zappos.com
What led me to Zappos… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Zappos at a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer service value proposition in action… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power of Repeat Customers & Word of Mouth
Customer Service in Action
Customer Service: What Customers First See ,[object Object],[object Object],[object Object],[object Object]
Customer Service: What Customers Experience ,[object Object],[object Object],[object Object],[object Object]
Customer Service: What We Do Internally ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
4 Things You Need to Build a Brand that Matters
THING #1 VISION “ Whatever you’re thinking, think bigger.” Does the vision of meaning? Chase the vision, not the money…
THING #2 REPEAT CUSTOMERS “ Great product, Great service, or Low Prices” (Choose and focus on 2 of the 3)
Repeat Customer Data for Zappos.com 1.29 2.53 51.0% March 2005 1.37 2.66 51.3% March 2006 1.05 2.36 44.6% March 2004 0.66 1.96 33.5% March 2003 0.47 1.74 27.0% March 2002 0.31 1.50 20.4% March 2001 % repeat customers multipled by avg # purchases avg # purchases by repeat customers over next 12 months % customers who buy again within next 12 months (repeat customers)
THING #3 TRANSPARENCY “ Be real, and you have nothing to fear.”
THING #4 CULTURE “ Committable Core Values”
Zappos Core Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],Legal and Financial Disclaimer

Recommended

Zappos
ZapposZappos
ZapposEdu Calvachi
 
Clarabridge C3 Conference: Customer centric culture workshop
Clarabridge C3 Conference: Customer centric culture workshopClarabridge C3 Conference: Customer centric culture workshop
Clarabridge C3 Conference: Customer centric culture workshopChristine Crandell
 
Customer-centric Culture
Customer-centric CultureCustomer-centric Culture
Customer-centric CultureFlevy.com Best Practices
 
Customer centric culture
Customer centric cultureCustomer centric culture
Customer centric cultureshivamagarwal223
 
4 Stages of Disruption
4 Stages of Disruption4 Stages of Disruption
4 Stages of DisruptionFlevy.com Best Practices
 
Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...
Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...
Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...Cognizant
 
Creating customer centric culture for your organisation
Creating customer centric culture for your organisationCreating customer centric culture for your organisation
Creating customer centric culture for your organisationDr. Janne Ohtonen
 
Inbound Certification Class 2: Optimizing Your Website for Search Engines
Inbound Certification Class 2: Optimizing Your Website for Search EnginesInbound Certification Class 2: Optimizing Your Website for Search Engines
Inbound Certification Class 2: Optimizing Your Website for Search EnginesHubSpot Academy
 

Recommended

Zappos
ZapposZappos
ZapposEdu Calvachi
 
Clarabridge C3 Conference: Customer centric culture workshop
Clarabridge C3 Conference: Customer centric culture workshopClarabridge C3 Conference: Customer centric culture workshop
Clarabridge C3 Conference: Customer centric culture workshopChristine Crandell
 
Customer-centric Culture
Customer-centric CultureCustomer-centric Culture
Customer-centric CultureFlevy.com Best Practices
 
Customer centric culture
Customer centric cultureCustomer centric culture
Customer centric cultureshivamagarwal223
 
4 Stages of Disruption
4 Stages of Disruption4 Stages of Disruption
4 Stages of DisruptionFlevy.com Best Practices
 
Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...
Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...
Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty ...Cognizant
 
Creating customer centric culture for your organisation
Creating customer centric culture for your organisationCreating customer centric culture for your organisation
Creating customer centric culture for your organisationDr. Janne Ohtonen
 
Inbound Certification Class 2: Optimizing Your Website for Search Engines
Inbound Certification Class 2: Optimizing Your Website for Search EnginesInbound Certification Class 2: Optimizing Your Website for Search Engines
Inbound Certification Class 2: Optimizing Your Website for Search EnginesHubSpot Academy
 
Create your 2022 marketing plan.pptx
Create your 2022 marketing plan.pptxCreate your 2022 marketing plan.pptx
Create your 2022 marketing plan.pptxClaire Akin, MBA
 
Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017Martha Herdendorf
 
Sending the Right Email to the Right Person
Sending the Right Email to the Right PersonSending the Right Email to the Right Person
Sending the Right Email to the Right PersonHubSpot
 
The Anatomy of a Landing Page
The Anatomy of a Landing PageThe Anatomy of a Landing Page
The Anatomy of a Landing PageHubSpot
 
Best practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesBest practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesJack Morton Worldwide
 
Thought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought Leadership Partners
 
Customer Centricity-A Manifesto
Customer Centricity-A ManifestoCustomer Centricity-A Manifesto
Customer Centricity-A ManifestoLemonTree Fundraising
 
What a Tangled Web We'll Weave (without a Content Strategy)
What a Tangled Web We'll Weave (without a Content Strategy)What a Tangled Web We'll Weave (without a Content Strategy)
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
 
Ecommerce Content Strategy Tips & Tricks 2016
Ecommerce Content Strategy Tips & Tricks 2016Ecommerce Content Strategy Tips & Tricks 2016
Ecommerce Content Strategy Tips & Tricks 2016Alex Schmelkin
 
Becoming Customer Centric: A Business and IT Roadmap
Becoming Customer Centric: A Business and IT RoadmapBecoming Customer Centric: A Business and IT Roadmap
Becoming Customer Centric: A Business and IT RoadmapPlus Consulting
 
Business Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageBusiness Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageOnlineBizSmarts.com
 
Inbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyInbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
 
Generating More and Relevant Visual by Virginia Sharma
Generating More and Relevant Visual by Virginia SharmaGenerating More and Relevant Visual by Virginia Sharma
Generating More and Relevant Visual by Virginia SharmaDMAasia
 
Inbound Certification Class 11: Taking Your Sales Process Inbound
Inbound Certification Class 11: Taking Your Sales Process InboundInbound Certification Class 11: Taking Your Sales Process Inbound
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
 
Thought Leadership in the Construction Industry
Thought Leadership in the Construction IndustryThought Leadership in the Construction Industry
Thought Leadership in the Construction IndustryImagine
 
Why Great Customer Service is Worth It
Why Great Customer Service is Worth ItWhy Great Customer Service is Worth It
Why Great Customer Service is Worth ItSurveyMonkey
 
customer_experience2012
customer_experience2012customer_experience2012
customer_experience2012Pier Ragone
 
7 Steps to Thought Leadership
7 Steps to Thought Leadership7 Steps to Thought Leadership
7 Steps to Thought LeadershipRegalix
 
Content Strategy Inspiration From Robert Rose
Content Strategy Inspiration From Robert RoseContent Strategy Inspiration From Robert Rose
Content Strategy Inspiration From Robert RoseContent Marketing Institute
 
4 Pillars of Retail Engagement
4 Pillars of Retail Engagement4 Pillars of Retail Engagement
4 Pillars of Retail EngagementEdahn Small
 
Authentication means in electronic environments
Authentication means in electronic environmentsAuthentication means in electronic environments
Authentication means in electronic environmentsStevenSegaert
 
Vocabulary tuesdayswithmorrie
Vocabulary tuesdayswithmorrieVocabulary tuesdayswithmorrie
Vocabulary tuesdayswithmorrieCorey Topf
 

More Related Content

What's hot

Create your 2022 marketing plan.pptx
Create your 2022 marketing plan.pptxCreate your 2022 marketing plan.pptx
Create your 2022 marketing plan.pptxClaire Akin, MBA
 
Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017Martha Herdendorf
 
Sending the Right Email to the Right Person
Sending the Right Email to the Right PersonSending the Right Email to the Right Person
Sending the Right Email to the Right PersonHubSpot
 
The Anatomy of a Landing Page
The Anatomy of a Landing PageThe Anatomy of a Landing Page
The Anatomy of a Landing PageHubSpot
 
Best practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesBest practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesJack Morton Worldwide
 
Thought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought Leadership Partners
 
What a Tangled Web We'll Weave (without a Content Strategy)
What a Tangled Web We'll Weave (without a Content Strategy)What a Tangled Web We'll Weave (without a Content Strategy)
What a Tangled Web We'll Weave (without a Content Strategy)Stacey King Gordon
 
Ecommerce Content Strategy Tips & Tricks 2016
Ecommerce Content Strategy Tips & Tricks 2016Ecommerce Content Strategy Tips & Tricks 2016
Ecommerce Content Strategy Tips & Tricks 2016Alex Schmelkin
 
Becoming Customer Centric: A Business and IT Roadmap
Becoming Customer Centric: A Business and IT RoadmapBecoming Customer Centric: A Business and IT Roadmap
Becoming Customer Centric: A Business and IT RoadmapPlus Consulting
 
Business Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageBusiness Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageOnlineBizSmarts.com
 
Inbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyInbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
 
Generating More and Relevant Visual by Virginia Sharma
Generating More and Relevant Visual by Virginia SharmaGenerating More and Relevant Visual by Virginia Sharma
Generating More and Relevant Visual by Virginia SharmaDMAasia
 
Inbound Certification Class 11: Taking Your Sales Process Inbound
Inbound Certification Class 11: Taking Your Sales Process InboundInbound Certification Class 11: Taking Your Sales Process Inbound
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
 
Thought Leadership in the Construction Industry
Thought Leadership in the Construction IndustryThought Leadership in the Construction Industry
Thought Leadership in the Construction IndustryImagine
 
Why Great Customer Service is Worth It
Why Great Customer Service is Worth ItWhy Great Customer Service is Worth It
Why Great Customer Service is Worth ItSurveyMonkey
 
customer_experience2012
customer_experience2012customer_experience2012
customer_experience2012Pier Ragone
 
7 Steps to Thought Leadership
7 Steps to Thought Leadership7 Steps to Thought Leadership
7 Steps to Thought LeadershipRegalix
 
4 Pillars of Retail Engagement
4 Pillars of Retail Engagement4 Pillars of Retail Engagement
4 Pillars of Retail EngagementEdahn Small
 

What's hot (20)

Create your 2022 marketing plan.pptx
Create your 2022 marketing plan.pptxCreate your 2022 marketing plan.pptx
Create your 2022 marketing plan.pptx
 
Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017
 
Sending the Right Email to the Right Person
Sending the Right Email to the Right PersonSending the Right Email to the Right Person
Sending the Right Email to the Right Person
 
The Anatomy of a Landing Page
The Anatomy of a Landing PageThe Anatomy of a Landing Page
The Anatomy of a Landing Page
 
Best practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesBest practices for sponsorship activation strategies
Best practices for sponsorship activation strategies
 
Thought leadership as a content marketing strategy
Thought leadership as a content marketing strategyThought leadership as a content marketing strategy
Thought leadership as a content marketing strategy
 
Customer Centricity-A Manifesto
Customer Centricity-A ManifestoCustomer Centricity-A Manifesto
Customer Centricity-A Manifesto
 
What a Tangled Web We'll Weave (without a Content Strategy)
What a Tangled Web We'll Weave (without a Content Strategy)What a Tangled Web We'll Weave (without a Content Strategy)
What a Tangled Web We'll Weave (without a Content Strategy)
 
Ecommerce Content Strategy Tips & Tricks 2016
Ecommerce Content Strategy Tips & Tricks 2016Ecommerce Content Strategy Tips & Tricks 2016
Ecommerce Content Strategy Tips & Tricks 2016
 
Becoming Customer Centric: A Business and IT Roadmap
Becoming Customer Centric: A Business and IT RoadmapBecoming Customer Centric: A Business and IT Roadmap
Becoming Customer Centric: A Business and IT Roadmap
 
Business Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair AdvantageBusiness Model Canvas: Unique Value Proposition and Unfair Advantage
Business Model Canvas: Unique Value Proposition and Unfair Advantage
 
Inbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyInbound Certification Class 1: Essentials of an Effective Inbound Strategy
Inbound Certification Class 1: Essentials of an Effective Inbound Strategy
 
Generating More and Relevant Visual by Virginia Sharma
Generating More and Relevant Visual by Virginia SharmaGenerating More and Relevant Visual by Virginia Sharma
Generating More and Relevant Visual by Virginia Sharma
 
Inbound Certification Class 11: Taking Your Sales Process Inbound
Inbound Certification Class 11: Taking Your Sales Process InboundInbound Certification Class 11: Taking Your Sales Process Inbound
Inbound Certification Class 11: Taking Your Sales Process Inbound
 
Thought Leadership in the Construction Industry
Thought Leadership in the Construction IndustryThought Leadership in the Construction Industry
Thought Leadership in the Construction Industry
 
Why Great Customer Service is Worth It
Why Great Customer Service is Worth ItWhy Great Customer Service is Worth It
Why Great Customer Service is Worth It
 
customer_experience2012
customer_experience2012customer_experience2012
customer_experience2012
 
7 Steps to Thought Leadership
7 Steps to Thought Leadership7 Steps to Thought Leadership
7 Steps to Thought Leadership
 
Content Strategy Inspiration From Robert Rose
Content Strategy Inspiration From Robert RoseContent Strategy Inspiration From Robert Rose
Content Strategy Inspiration From Robert Rose
 
4 Pillars of Retail Engagement
4 Pillars of Retail Engagement4 Pillars of Retail Engagement
4 Pillars of Retail Engagement
 

Viewers also liked

Authentication means in electronic environments
Authentication means in electronic environmentsAuthentication means in electronic environments
Authentication means in electronic environmentsStevenSegaert
 
Vocabulary tuesdayswithmorrie
Vocabulary tuesdayswithmorrieVocabulary tuesdayswithmorrie
Vocabulary tuesdayswithmorrieCorey Topf
 
Unit 2 3 1 Costs Of Production
Unit 2 3 1 Costs Of ProductionUnit 2 3 1 Costs Of Production
Unit 2 3 1 Costs Of ProductionCorey Topf
 
Metadata Quality Evaluation: Experience from the Open Language Archives Commu...
Metadata Quality Evaluation: Experience from the Open Language Archives Commu...Metadata Quality Evaluation: Experience from the Open Language Archives Commu...
Metadata Quality Evaluation: Experience from the Open Language Archives Commu...Baden Hughes
 
0809 Minor Kick Off
0809 Minor Kick Off0809 Minor Kick Off
0809 Minor Kick OffHans Kemp
 
Making Java Groovy (JavaOne 2013)
Making Java Groovy (JavaOne 2013)Making Java Groovy (JavaOne 2013)
Making Java Groovy (JavaOne 2013)Ken Kousen
 
0910 Q2 Medialab Kickoff
0910 Q2 Medialab Kickoff0910 Q2 Medialab Kickoff
0910 Q2 Medialab KickoffHans Kemp
 
Week 7 Sponges
Week 7 SpongesWeek 7 Sponges
Week 7 SpongesCorey Topf
 
0708 Minor User Experience English
0708 Minor User Experience English0708 Minor User Experience English
0708 Minor User Experience EnglishHans Kemp
 
Ep 2011 week3-development
Ep 2011 week3-developmentEp 2011 week3-development
Ep 2011 week3-developmentlaurahe
 
Techo clubroster2011 20121
Techo clubroster2011 20121Techo clubroster2011 20121
Techo clubroster2011 20121Corey Topf
 
Places Of Worship, Finished
Places Of Worship, FinishedPlaces Of Worship, Finished
Places Of Worship, Finishedguest74f355
 
Week 32 Sponges
Week 32 SpongesWeek 32 Sponges
Week 32 SpongesCorey Topf
 
Roosevelt innovation academy
Roosevelt innovation academyRoosevelt innovation academy
Roosevelt innovation academyCorey Topf
 
Zappos - ASU Compete Through Service - 11-7-08
Zappos - ASU Compete Through Service - 11-7-08Zappos - ASU Compete Through Service - 11-7-08
Zappos - ASU Compete Through Service - 11-7-08zappos
 
Zappos - WOMMA - 11-13-08
Zappos - WOMMA - 11-13-08Zappos - WOMMA - 11-13-08
Zappos - WOMMA - 11-13-08zappos
 

Viewers also liked (20)

Authentication means in electronic environments
Authentication means in electronic environmentsAuthentication means in electronic environments
Authentication means in electronic environments
 
Vocabulary tuesdayswithmorrie
Vocabulary tuesdayswithmorrieVocabulary tuesdayswithmorrie
Vocabulary tuesdayswithmorrie
 
Unit 2 3 1 Costs Of Production
Unit 2 3 1 Costs Of ProductionUnit 2 3 1 Costs Of Production
Unit 2 3 1 Costs Of Production
 
Metadata Quality Evaluation: Experience from the Open Language Archives Commu...
Metadata Quality Evaluation: Experience from the Open Language Archives Commu...Metadata Quality Evaluation: Experience from the Open Language Archives Commu...
Metadata Quality Evaluation: Experience from the Open Language Archives Commu...
 
0809 Minor Kick Off
0809 Minor Kick Off0809 Minor Kick Off
0809 Minor Kick Off
 
Ict lab
Ict labIct lab
Ict lab
 
Making Java Groovy (JavaOne 2013)
Making Java Groovy (JavaOne 2013)Making Java Groovy (JavaOne 2013)
Making Java Groovy (JavaOne 2013)
 
0910 Q2 Medialab Kickoff
0910 Q2 Medialab Kickoff0910 Q2 Medialab Kickoff
0910 Q2 Medialab Kickoff
 
Week 7 Sponges
Week 7 SpongesWeek 7 Sponges
Week 7 Sponges
 
Review of the Pilot Courses
Review of the Pilot CoursesReview of the Pilot Courses
Review of the Pilot Courses
 
0708 Minor User Experience English
0708 Minor User Experience English0708 Minor User Experience English
0708 Minor User Experience English
 
Ep 2011 week3-development
Ep 2011 week3-developmentEp 2011 week3-development
Ep 2011 week3-development
 
Techo clubroster2011 20121
Techo clubroster2011 20121Techo clubroster2011 20121
Techo clubroster2011 20121
 
Places Of Worship, Finished
Places Of Worship, FinishedPlaces Of Worship, Finished
Places Of Worship, Finished
 
Week 32 Sponges
Week 32 SpongesWeek 32 Sponges
Week 32 Sponges
 
Evaluation presentation
Evaluation presentationEvaluation presentation
Evaluation presentation
 
Roosevelt innovation academy
Roosevelt innovation academyRoosevelt innovation academy
Roosevelt innovation academy
 
Zappos - ASU Compete Through Service - 11-7-08
Zappos - ASU Compete Through Service - 11-7-08Zappos - ASU Compete Through Service - 11-7-08
Zappos - ASU Compete Through Service - 11-7-08
 
Techo aug.29
Techo aug.29Techo aug.29
Techo aug.29
 
Zappos - WOMMA - 11-13-08
Zappos - WOMMA - 11-13-08Zappos - WOMMA - 11-13-08
Zappos - WOMMA - 11-13-08
 

Similar to Zappos - eBay Talk - 04-22-08

Zappos - Community 2.0 Conference - 05-13-08
Zappos - Community 2.0 Conference - 05-13-08Zappos - Community 2.0 Conference - 05-13-08
Zappos - Community 2.0 Conference - 05-13-08zappos
 
Zappos -- Ana Brand Innovation Conference -- 04-17-08
Zappos -- Ana Brand Innovation Conference -- 04-17-08Zappos -- Ana Brand Innovation Conference -- 04-17-08
Zappos -- Ana Brand Innovation Conference -- 04-17-08zappos
 
Zappos - eBay DevCon - 06-17-08 - Building a Brand that Matters
Zappos - eBay DevCon - 06-17-08 - Building a Brand that MattersZappos - eBay DevCon - 06-17-08 - Building a Brand that Matters
Zappos - eBay DevCon - 06-17-08 - Building a Brand that Matterszappos
 
Zappos -- Underground 4 Presentation -- Getting to $1 billion
Zappos -- Underground 4 Presentation -- Getting to $1 billionZappos -- Underground 4 Presentation -- Getting to $1 billion
Zappos -- Underground 4 Presentation -- Getting to $1 billionzappos
 
Zappos - ANA - 10-17-08
Zappos - ANA - 10-17-08Zappos - ANA - 10-17-08
Zappos - ANA - 10-17-08zappos
 
Zappos - Branding And Employee Engagement Conference - 2-9-09
Zappos - Branding And Employee Engagement Conference - 2-9-09Zappos - Branding And Employee Engagement Conference - 2-9-09
Zappos - Branding And Employee Engagement Conference - 2-9-09zappos
 
Zappos - National Society of Leadership and Success - 1-27-09
Zappos - National Society of Leadership and Success - 1-27-09Zappos - National Society of Leadership and Success - 1-27-09
Zappos - National Society of Leadership and Success - 1-27-09zappos
 
Zappos - Underground 5 - 2-21-09
Zappos - Underground 5 - 2-21-09Zappos - Underground 5 - 2-21-09
Zappos - Underground 5 - 2-21-09zappos
 
Zappos - HCI - 3-10-09
Zappos - HCI - 3-10-09Zappos - HCI - 3-10-09
Zappos - HCI - 3-10-09zappos
 
Zappos - SANG Conference - 2-23-09
Zappos - SANG Conference - 2-23-09Zappos - SANG Conference - 2-23-09
Zappos - SANG Conference - 2-23-09zappos
 
Zappos - NAA - 3-9-09
Zappos - NAA - 3-9-09Zappos - NAA - 3-9-09
Zappos - NAA - 3-9-09zappos
 
Zappos - MPG - New York - 1-13-09
Zappos - MPG - New York - 1-13-09Zappos - MPG - New York - 1-13-09
Zappos - MPG - New York - 1-13-09zappos
 
Zappos - Ragan - 3-12-09
Zappos - Ragan - 3-12-09Zappos - Ragan - 3-12-09
Zappos - Ragan - 3-12-09zappos
 
Extending the Customer Experience
Extending the Customer ExperienceExtending the Customer Experience
Extending the Customer ExperienceBrian Kalma
 
Zappos Preso 2009-01-27 Health 3.0
Zappos Preso 2009-01-27 Health 3.0Zappos Preso 2009-01-27 Health 3.0
Zappos Preso 2009-01-27 Health 3.0Alfred Lin
 
Zappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLVZappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLVAlfred Lin
 
Zappos Preso 2009-05-09 GoDaddy.com
Zappos Preso 2009-05-09 GoDaddy.comZappos Preso 2009-05-09 GoDaddy.com
Zappos Preso 2009-05-09 GoDaddy.comAlfred Lin
 
Zappos Preso 2009-02-03 Shop.Org
Zappos Preso 2009-02-03 Shop.OrgZappos Preso 2009-02-03 Shop.Org
Zappos Preso 2009-02-03 Shop.OrgAlfred Lin
 
Extending the customer Experience
Extending the customer ExperienceExtending the customer Experience
Extending the customer ExperienceAdigital
 

Similar to Zappos - eBay Talk - 04-22-08 (20)

Zappos - Community 2.0 Conference - 05-13-08
Zappos - Community 2.0 Conference - 05-13-08Zappos - Community 2.0 Conference - 05-13-08
Zappos - Community 2.0 Conference - 05-13-08
 
Zappos -- Ana Brand Innovation Conference -- 04-17-08
Zappos -- Ana Brand Innovation Conference -- 04-17-08Zappos -- Ana Brand Innovation Conference -- 04-17-08
Zappos -- Ana Brand Innovation Conference -- 04-17-08
 
Zappos - eBay DevCon - 06-17-08 - Building a Brand that Matters
Zappos - eBay DevCon - 06-17-08 - Building a Brand that MattersZappos - eBay DevCon - 06-17-08 - Building a Brand that Matters
Zappos - eBay DevCon - 06-17-08 - Building a Brand that Matters
 
Zappos -- Underground 4 Presentation -- Getting to $1 billion
Zappos -- Underground 4 Presentation -- Getting to $1 billionZappos -- Underground 4 Presentation -- Getting to $1 billion
Zappos -- Underground 4 Presentation -- Getting to $1 billion
 
Zappos - ANA - 10-17-08
Zappos - ANA - 10-17-08Zappos - ANA - 10-17-08
Zappos - ANA - 10-17-08
 
Zappos - Branding And Employee Engagement Conference - 2-9-09
Zappos - Branding And Employee Engagement Conference - 2-9-09Zappos - Branding And Employee Engagement Conference - 2-9-09
Zappos - Branding And Employee Engagement Conference - 2-9-09
 
Zappos - National Society of Leadership and Success - 1-27-09
Zappos - National Society of Leadership and Success - 1-27-09Zappos - National Society of Leadership and Success - 1-27-09
Zappos - National Society of Leadership and Success - 1-27-09
 
Zappos - Underground 5 - 2-21-09
Zappos - Underground 5 - 2-21-09Zappos - Underground 5 - 2-21-09
Zappos - Underground 5 - 2-21-09
 
Zappos - HCI - 3-10-09
Zappos - HCI - 3-10-09Zappos - HCI - 3-10-09
Zappos - HCI - 3-10-09
 
Zappos - SANG Conference - 2-23-09
Zappos - SANG Conference - 2-23-09Zappos - SANG Conference - 2-23-09
Zappos - SANG Conference - 2-23-09
 
Zappos - NAA - 3-9-09
Zappos - NAA - 3-9-09Zappos - NAA - 3-9-09
Zappos - NAA - 3-9-09
 
Zappos - MPG - New York - 1-13-09
Zappos - MPG - New York - 1-13-09Zappos - MPG - New York - 1-13-09
Zappos - MPG - New York - 1-13-09
 
Zappos - Ragan - 3-12-09
Zappos - Ragan - 3-12-09Zappos - Ragan - 3-12-09
Zappos - Ragan - 3-12-09
 
Extending the Customer Experience
Extending the Customer ExperienceExtending the Customer Experience
Extending the Customer Experience
 
Zappos Preso 2009-01-27 Health 3.0
Zappos Preso 2009-01-27 Health 3.0Zappos Preso 2009-01-27 Health 3.0
Zappos Preso 2009-01-27 Health 3.0
 
Zappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLVZappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLV
 
Zappos Preso 2009-05-09 GoDaddy.com
Zappos Preso 2009-05-09 GoDaddy.comZappos Preso 2009-05-09 GoDaddy.com
Zappos Preso 2009-05-09 GoDaddy.com
 
Zappos Preso 2009-02-03 Shop.Org
Zappos Preso 2009-02-03 Shop.OrgZappos Preso 2009-02-03 Shop.Org
Zappos Preso 2009-02-03 Shop.Org
 
Extending the customer Experience
Extending the customer ExperienceExtending the customer Experience
Extending the customer Experience
 
EEC09 - Brian Kalma, Director de User Experience de zappos.com. Ponencia: Ext...
EEC09 - Brian Kalma, Director de User Experience de zappos.com. Ponencia: Ext...EEC09 - Brian Kalma, Director de User Experience de zappos.com. Ponencia: Ext...
EEC09 - Brian Kalma, Director de User Experience de zappos.com. Ponencia: Ext...
 

More from zappos

IBM 5/15/18
IBM 5/15/18IBM 5/15/18
IBM 5/15/18zappos
 
Ava 11th Birthday - Delivering Happiness
Ava 11th Birthday - Delivering HappinessAva 11th Birthday - Delivering Happiness
Ava 11th Birthday - Delivering Happinesszappos
 
Zappos - NAA - 02-17-10
Zappos - NAA - 02-17-10Zappos - NAA - 02-17-10
Zappos - NAA - 02-17-10zappos
 
Zappos - Pollstar - 02-16-10
Zappos - Pollstar - 02-16-10Zappos - Pollstar - 02-16-10
Zappos - Pollstar - 02-16-10zappos
 
Zappos - MaD Youth Forum - Hong Kong - 01-23-10
Zappos - MaD Youth Forum - Hong Kong - 01-23-10Zappos - MaD Youth Forum - Hong Kong - 01-23-10
Zappos - MaD Youth Forum - Hong Kong - 01-23-10zappos
 
Zappos - Tony Robbins - Business Mastery - 01-16-10
Zappos - Tony Robbins - Business Mastery - 01-16-10Zappos - Tony Robbins - Business Mastery - 01-16-10
Zappos - Tony Robbins - Business Mastery - 01-16-10zappos
 
Delivering Happiness Le Web - 12-10-09
Delivering Happiness Le Web - 12-10-09Delivering Happiness Le Web - 12-10-09
Delivering Happiness Le Web - 12-10-09zappos
 
Delivering Happiness - BIG Summit - 11-19-09
Delivering Happiness - BIG Summit - 11-19-09Delivering Happiness - BIG Summit - 11-19-09
Delivering Happiness - BIG Summit - 11-19-09zappos
 
Zappos - TEDIndia - 11-5-09
Zappos - TEDIndia - 11-5-09Zappos - TEDIndia - 11-5-09
Zappos - TEDIndia - 11-5-09zappos
 
Zappos - Startup School - 10-24-09
Zappos - Startup School - 10-24-09Zappos - Startup School - 10-24-09
Zappos - Startup School - 10-24-09zappos
 
Zappos - General Mills - 8-5-09
Zappos - General Mills - 8-5-09Zappos - General Mills - 8-5-09
Zappos - General Mills - 8-5-09zappos
 
Zappos - James Malinchak Event - 7-26-09
Zappos - James Malinchak Event - 7-26-09Zappos - James Malinchak Event - 7-26-09
Zappos - James Malinchak Event - 7-26-09zappos
 
Zappos - Retailing Smarter Symposium - 6-25-09
Zappos - Retailing Smarter Symposium - 6-25-09Zappos - Retailing Smarter Symposium - 6-25-09
Zappos - Retailing Smarter Symposium - 6-25-09zappos
 
Zappos - CBS Radio - 6-23-09
Zappos - CBS Radio - 6-23-09Zappos - CBS Radio - 6-23-09
Zappos - CBS Radio - 6-23-09zappos
 
Zappos - TiECON - 5-16-09
Zappos - TiECON - 5-16-09Zappos - TiECON - 5-16-09
Zappos - TiECON - 5-16-09zappos
 
Zappos - Connect 09 - 5-13-09
Zappos - Connect 09 - 5-13-09Zappos - Connect 09 - 5-13-09
Zappos - Connect 09 - 5-13-09zappos
 
Zappos - Vegas Young Professionals - 5-12-09
Zappos - Vegas Young Professionals - 5-12-09Zappos - Vegas Young Professionals - 5-12-09
Zappos - Vegas Young Professionals - 5-12-09zappos
 
Zappos - USRA - 5-6-09
Zappos - USRA - 5-6-09Zappos - USRA - 5-6-09
Zappos - USRA - 5-6-09zappos
 
Zappos - WOA - Offset And Beyond - 5-5-09
Zappos - WOA - Offset And Beyond - 5-5-09Zappos - WOA - Offset And Beyond - 5-5-09
Zappos - WOA - Offset And Beyond - 5-5-09zappos
 
Zappos - Parafest - 4-29-09
Zappos - Parafest - 4-29-09Zappos - Parafest - 4-29-09
Zappos - Parafest - 4-29-09zappos
 

More from zappos (20)

IBM 5/15/18
IBM 5/15/18IBM 5/15/18
IBM 5/15/18
 
Ava 11th Birthday - Delivering Happiness
Ava 11th Birthday - Delivering HappinessAva 11th Birthday - Delivering Happiness
Ava 11th Birthday - Delivering Happiness
 
Zappos - NAA - 02-17-10
Zappos - NAA - 02-17-10Zappos - NAA - 02-17-10
Zappos - NAA - 02-17-10
 
Zappos - Pollstar - 02-16-10
Zappos - Pollstar - 02-16-10Zappos - Pollstar - 02-16-10
Zappos - Pollstar - 02-16-10
 
Zappos - MaD Youth Forum - Hong Kong - 01-23-10
Zappos - MaD Youth Forum - Hong Kong - 01-23-10Zappos - MaD Youth Forum - Hong Kong - 01-23-10
Zappos - MaD Youth Forum - Hong Kong - 01-23-10
 
Zappos - Tony Robbins - Business Mastery - 01-16-10
Zappos - Tony Robbins - Business Mastery - 01-16-10Zappos - Tony Robbins - Business Mastery - 01-16-10
Zappos - Tony Robbins - Business Mastery - 01-16-10
 
Delivering Happiness Le Web - 12-10-09
Delivering Happiness Le Web - 12-10-09Delivering Happiness Le Web - 12-10-09
Delivering Happiness Le Web - 12-10-09
 
Delivering Happiness - BIG Summit - 11-19-09
Delivering Happiness - BIG Summit - 11-19-09Delivering Happiness - BIG Summit - 11-19-09
Delivering Happiness - BIG Summit - 11-19-09
 
Zappos - TEDIndia - 11-5-09
Zappos - TEDIndia - 11-5-09Zappos - TEDIndia - 11-5-09
Zappos - TEDIndia - 11-5-09
 
Zappos - Startup School - 10-24-09
Zappos - Startup School - 10-24-09Zappos - Startup School - 10-24-09
Zappos - Startup School - 10-24-09
 
Zappos - General Mills - 8-5-09
Zappos - General Mills - 8-5-09Zappos - General Mills - 8-5-09
Zappos - General Mills - 8-5-09
 
Zappos - James Malinchak Event - 7-26-09
Zappos - James Malinchak Event - 7-26-09Zappos - James Malinchak Event - 7-26-09
Zappos - James Malinchak Event - 7-26-09
 
Zappos - Retailing Smarter Symposium - 6-25-09
Zappos - Retailing Smarter Symposium - 6-25-09Zappos - Retailing Smarter Symposium - 6-25-09
Zappos - Retailing Smarter Symposium - 6-25-09
 
Zappos - CBS Radio - 6-23-09
Zappos - CBS Radio - 6-23-09Zappos - CBS Radio - 6-23-09
Zappos - CBS Radio - 6-23-09
 
Zappos - TiECON - 5-16-09
Zappos - TiECON - 5-16-09Zappos - TiECON - 5-16-09
Zappos - TiECON - 5-16-09
 
Zappos - Connect 09 - 5-13-09
Zappos - Connect 09 - 5-13-09Zappos - Connect 09 - 5-13-09
Zappos - Connect 09 - 5-13-09
 
Zappos - Vegas Young Professionals - 5-12-09
Zappos - Vegas Young Professionals - 5-12-09Zappos - Vegas Young Professionals - 5-12-09
Zappos - Vegas Young Professionals - 5-12-09
 
Zappos - USRA - 5-6-09
Zappos - USRA - 5-6-09Zappos - USRA - 5-6-09
Zappos - USRA - 5-6-09
 
Zappos - WOA - Offset And Beyond - 5-5-09
Zappos - WOA - Offset And Beyond - 5-5-09Zappos - WOA - Offset And Beyond - 5-5-09
Zappos - WOA - Offset And Beyond - 5-5-09
 
Zappos - Parafest - 4-29-09
Zappos - Parafest - 4-29-09Zappos - Parafest - 4-29-09
Zappos - Parafest - 4-29-09
 

Recently uploaded

What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 

Recently uploaded (20)

What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 

Zappos - eBay Talk - 04-22-08

  • 1. Building a Brand that Matters Tony Hsieh CEO eBay April 22, 2008 http://www.zappos.com
  • 2.
  • 3.
  • 4.
  • 5. Power of Repeat Customers & Word of Mouth
  • 7.
  • 8.
  • 9.
  • 10.  
  • 11. 4 Things You Need to Build a Brand that Matters
  • 12. THING #1 VISION “ Whatever you’re thinking, think bigger.” Does the vision of meaning? Chase the vision, not the money…
  • 13. THING #2 REPEAT CUSTOMERS “ Great product, Great service, or Low Prices” (Choose and focus on 2 of the 3)
  • 14. Repeat Customer Data for Zappos.com 1.29 2.53 51.0% March 2005 1.37 2.66 51.3% March 2006 1.05 2.36 44.6% March 2004 0.66 1.96 33.5% March 2003 0.47 1.74 27.0% March 2002 0.31 1.50 20.4% March 2001 % repeat customers multipled by avg # purchases avg # purchases by repeat customers over next 12 months % customers who buy again within next 12 months (repeat customers)
  • 15. THING #3 TRANSPARENCY “ Be real, and you have nothing to fear.”
  • 16. THING #4 CULTURE “ Committable Core Values”
  • 17.
  • 18.  
  • 19.
  • 20.  
  • 21.