Video is a dominant part of internet traffic. But video search and monetisation is broken. How to address the issue of indexing, linking to relevant third party content, accessibility?

1. Next Generation Video Search
A Joint Cielo24+Retechnica Concept Brief
November 2013

2. 2
Video Search Is Broken…!
Core hypothesis / 1:
Despite the massive growth in online video, there
is NO effective way to search and access video
content
Video is…!
 Hard to search!
 Hard to access!
 Hard to monetize!

3. 3
…But It Has Great Potential!
Core hypothesis / 2:
A mix of rich, effectively extracted metadata,
smart text mining, and engaging user experience,
can revolutionize video search
Well-executed video search can…!
 Spur innovative business models!
 Enable radically better user experiences!
 Offer a powerful competitive advantage!

4. 4
The Problem With Video Today!
 Video is not accessible!
 Video not searchable or web-crawlable!
 Indexing and linking is near impossible!
 Poor monetization product and service opportunity!
 Limited innovations to video considering the difficulty of use!
Where we are headed:
Video = 70% of all internet traffic by 2017

5. 5
The Solution!
Make video fully accessible and searchable !
 Maximized metadata enables video searchable & webcrawlable!
 Indexing and linking to internal or third party content
with relevant content!
 Ability to control monetization for products and services!
 Innovative uses for content, distribution & discovery!
 Standardized accessibility!

6. 6
Itʼs All About The Metadata!
Metadata makes video as searchable as text!
 Full Discovery: metadata can be used to search inside a video,
across a collection, or across the library and by search engine!
 Metadata can be extended dynamically!
 Metadata can vary from one user group to another based on
profile!
 Metadata can be used to analyze content for trends!
 Ability for end user to make custom changes to their metadata!

7. 7
Relevant Search & Discovery!
User discovery improves engagement!
 Content search within video, group of videos or libraries!
 Standard word search as well as ʻnaturalʼ word search!
 Recommendations based on actual content, “you may also
like…” unique to the user / user group!
 Social search compatible “your friends liked…”!
 Personal search controlled by and unique to the end-user!

8. 8
cielo24 Searchable Captions™ !
Over 2 billion people speak English as a 2nd language!
 Global audience requires captions!
 Physical and cognitive challenges to understanding
spoken word!
 Captioned videos garner increased engagement over
non-captioned videos!
 Better learning, training and comprehension outcomes!
 Equal access!

9. 9
Retechnicaʼs Text Analytics Solution!
Each video search application has unique needs and
requirements!
 Video content is enormously diverse and so are its users
and their needs!
 A flexible, adaptable, accurate text mining solution!
 Search both for videos and for content inside videos!
 Empower both the video provider and its users to define
how to find what they are looking for!
 Identify emerging trends and concepts!

10. 10
Feature Rich Media Player!
Wrap-around interactive timed transcript player!
 Metadata for keywords, captions, categories, summary
and more!
 Content based recommendations and insights!
 3rd-party plug-ins and tools!
 Supports multi-language conversion!
 Compatible with all major platforms!
 Hosted JavaScript based!

11. For more information:!
cielo24: brian.pc@cielo24.com!
retechnica: herve@retechnica.com !