How to get Published in the Journal of Research in Interactive Marketing: Info for potential Authors MMA 2013
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Learn about the Journal of Reseach in Interactive Marketing from Dr. Debra Zahay, Editor-in-Chief, at her recent MMA presentation 9/19/2013. Learn the Journal acceptance rate, major topic areas, how to get published.
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How to get Published in the Journal of Research in Interactive Marketing: Info for potential Authors MMA 2013
- 1. Journal of Research in Interactive Marketing Debra Zahay Editor-in-Chief
- 2. What is Interactive Marketing? Interactive Marketing (IM) is often facilitated by technology, allowing the ability to address individual customers personal level by gathering and remembering their unique responses. Interactive marketing is a conversation, not a one-time event or transaction. Listen RespondMeasure Adjust
- 3. " to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners." Our Mission
- 4. Two Years of Journal Titles
- 5. Disconnect Between Academics and Practitioners • What Practitioners Want – Multichannel Attribution – Measurement – Organizational Studies
- 6. Pomirleau, Schibrowsky, Peltier and Nill, 2013, IAB Report
- 7. Some JRIM Facts • Emerald Journal • International • 45,754 Full Text Journal Downloads in 2012 • Published Quarterly, four papers per issue • Strong “second” Journal in the field • Three to six month process to acceptance • Listed in Cabell’s • Indexed in Scopus, ABDC listing • Final Acceptance Rate 28% • Number of papers up from 50 to over 70 projected • Have three special issues in progress • Friendly to technology papers
- 8. Authors Country Affiliations are Diverse
- 9. Contact Us • http://mc.manuscriptcentral.com/jrim – Debra Zahay, Aurora University, dzahayblatz@aurora.edu • Jo Alexander, Development Editor, jalexander@emeraldinsight.com
Notas do Editor
- At the recent Academy of Marketing Science Conference in Monterey, California I had the pleasure to be on a panel of Journal Editors facilitated by O.C. Ferrell. There were a number of young scholars in the room and I counted over a hundred in the audience. This opportunity was a wonderful one for our journal. It was gratifying to meet so many at the conference who have written or reviewed for us. I thank you all.From the interest displayed by the audience, I could see that we do have a mission to fulfill and a place in the world of academic publishing. The need for JRIM is highlighted no better than in our lead article, “Internet marketing research: a review of the literature and future research directions.” This article is most welcome for our journal. In fact, I asked the authors to consider submitting an update of the 2007 piece to JRIM and was delighted when they did.In this article, Pomirleau, Schibrowsky, Peltier and Nill provide us with some interesting insights and a foundation for future work. One of these insights is that less than seven percent (6.7 percent) of the articles published in the “top 5” marketing journals from 2005 to 2012, compared to 5.7 percent in the years 1993-2004 are internet marketing related.This trend, or lack of it, occurred in spite of an “explosion” of interest in internet marketing from marketing practice. For example, IAB’s Annual Internet Advertising Revenue Report (IAB) showed a 15 percent increase in digital advertising revenues from 2011 to 2012, to a total of $31.6 billion in US dollars. While the number of academic articles in this area from 2005 to 2013 almost doubled from 174 to 306 and grew at a healthy 76 percent, quarterly advertising revenues nearly tripled, reaching $10 billion in Q4 2012, a 270 percent increase. Let us just say there is a 200 percent “gap” between theory and practice and if we are not careful as marketing academics the gap will widen even further (Figure 1).
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