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How to Grow a Company When “The Sky is Falling!”




                                    Chris Drake
                                 Founder and CEO of FireHost


                  Email chris.drake@firehost.com       Twitter @chrisdrake




   TRAITS                               WORKING DAY (Goal)
    • Purpose Driven                    • Mornings:   Vision
    • Risk Taker                        • Afternoons: Communication
                                        • Evenings:   My Tasks
                                        • Nights:     Self-Education/Preservation
How to Grow a Company When “The Sky is Falling!”




 Starting Out
How to Grow a Company When “The Sky is Falling!”




 Thanksgiving 2008
How to Grow a Company When “The Sky is Falling!”




 The Sky is Falling!
                                                   Perfect Timing




                     OH NOES!!
How to Grow a Company When “The Sky is Falling!”
How to Grow a Company When “The Sky is Falling!”



                                                                                          Series C
                                                 TARGETED VISITORS TO THE WEBSITE

                                                                        Off The Hood


     ( 3% *
        MRR              Months (Annualized)* Multiple
        of Targeted Visitors Convert to Leads
            Total Customer Acquisition Cost (CAC)
                                                         OPM = OPO
                                                                               )    =   Return
                                                                                        on CAC
                                                                                            Spring
                                                                                              Cleaning

                    54%
                     of Leads Turn Into OpportunitiesCAC
                                                      (Quotes or Self Check-out)
                                                                                   Europe Expansion
                                                      Enlightenment
              Grape or



 Pound
 of Flesh
          (   Watermelon?
               $1,200 * 12 Months * 6x
                   Brass
                   Balls
                                 40%
                                Off The
                                 $6,200
                                                                  )
                                 of Opportunities Become Paying Customers
                                Drug
                                                                         = 14 x
                                                                        Series B

                                                                           Multiple

                                   22% OF LEADS BECOME PAYING CUSTOMERS
                                                Take Out the Trash
                          Series A
How to Grow a Company When “The Sky is Falling!”




                                Thank You.
                          Our Story Continues…



    Chris Drake                             Email   chris.drake@firehost.com

                                            Twitter twitter.com/chrisdrake

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PressNomics 04 - Chris Drake - Fire Host

  • 1. How to Grow a Company When “The Sky is Falling!” Chris Drake Founder and CEO of FireHost Email chris.drake@firehost.com Twitter @chrisdrake TRAITS WORKING DAY (Goal) • Purpose Driven • Mornings: Vision • Risk Taker • Afternoons: Communication • Evenings: My Tasks • Nights: Self-Education/Preservation
  • 2. How to Grow a Company When “The Sky is Falling!” Starting Out
  • 3. How to Grow a Company When “The Sky is Falling!” Thanksgiving 2008
  • 4. How to Grow a Company When “The Sky is Falling!” The Sky is Falling! Perfect Timing OH NOES!!
  • 5. How to Grow a Company When “The Sky is Falling!”
  • 6. How to Grow a Company When “The Sky is Falling!” Series C TARGETED VISITORS TO THE WEBSITE Off The Hood ( 3% * MRR Months (Annualized)* Multiple of Targeted Visitors Convert to Leads Total Customer Acquisition Cost (CAC) OPM = OPO ) = Return on CAC Spring Cleaning 54% of Leads Turn Into OpportunitiesCAC (Quotes or Self Check-out) Europe Expansion Enlightenment Grape or Pound of Flesh ( Watermelon? $1,200 * 12 Months * 6x Brass Balls 40% Off The $6,200 ) of Opportunities Become Paying Customers Drug = 14 x Series B Multiple 22% OF LEADS BECOME PAYING CUSTOMERS Take Out the Trash Series A
  • 7. How to Grow a Company When “The Sky is Falling!” Thank You. Our Story Continues… Chris Drake Email chris.drake@firehost.com Twitter twitter.com/chrisdrake