Gaining Early Traction by Doing Things that Don't Scale (Hustling)
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My talk from Sean Ellis' Growth Hacking Conference in London, October 2014. It starts with a story of how I hustled my way into affording a drum set at age 14 by painting curbs in my neighborhood. It then covers a lot of the tactics that we have done at Creative Market to grow rapidly, as well as mentions of other company's successful non-scalable growth strategy.
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Gaining Early Traction by Doing Things that Don't Scale (Hustling)
- 1. Zack Onisko Chief Growth Officer, Creative Market zack@creativemarket.com @zack415
- 7. $7/hr
- 8. $75/hr
- 9. HUSTLED UP SOME DRUMS!
- 10. 3 stageTsh eorfe sartea 3r tSutapg egsr oof wGrtohwth Source: http://www.startup-marketing.com/the-startup-pyramid/
- 11. 3 stages of startup growth There are 3 Stages of Growth 1) Product Market Fit
- 12. Photo by @willsh
- 13. 3 stages of startup growth There are 3 Stages of Growth 1) Product Market Fit 3) Scalable growth stage
- 14. 3 stages of startup growth There are 3 Stages of Growth 1) Product Market Fit 2) The Hustle Stage 3) Scalable growth stage
- 15. “Startups take off because the founders make them take off. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was a separate and laborious process to get it going.” — Paul Graham
- 16. 20 There are 3 Stages of Growth non-scalable ways to HUSTLE your way to scalable growth
- 17. There are 3 Stages of Growth 1) Manually invite your first customers. Start in a niche.
- 19. There are 3 Stages of Growth 2) Invite friends and family (and other connections)
- 22. There are 3 Stages of Growth 3) Join the conversations at target niche communities and forums.
- 24. There are 3 Stages of Growth 4) Ask your competitor’s customers to try your new service & give feedback.
- 26. There are 3 Stages of Growth 5) Go directly to your users. Ask them to sign up in person.
- 29. There are 3 Stages of Growth 6) Speak directly with users to understand how your product can better meet their needs.
- 31. There are 3 Stages of Growth 7) Community engagement. Reply to every comment.
- 33. There are 3 Stages of Growth 8) Aim for 100% customer satisfaction. Everyone leaves happy!
- 35. There are 3 Stages of Growth 9) Go above and beyond to delight customers.
- 38. There are 3 Stages of Growth 10) Give away free stuff for signing up.
- 42. There are 3 Stages of Growth 11) Allow users to give their friends free stuff.
- 44. There are 3 Stages of Growth 12) Give away new free stuff weekly (retention)
- 47. There are 3 Stages of Growth 13) Content is king. Distribution is queen. Always be writing and sharing.
- 49. There are 3 Stages of Growth 14) Write guest posts on other people’s blogs.
- 52. There are 3 Stages of Growth 15) Forge Partnerships.
- 53. There are 3 Stages of Growth
- 54. There are 3 Stages of Growth
- 55. There are 3 Stages of Growth 16) Trade co-promotions
- 57. There are 3 Stages of Growth 17) Throw Parties
- 59. There are 3 Stages of Growth 18) Run a roadblock campaign across a network of sites in your industry.
- 61. There are 3 Stages of Growth 19) Seed content on your site yourself to get it going.
- 64. There are 3 Stages of Growth 20) Private Beta. Sorry, invite only.
- 65. There are 3 Stages of Growth
- 66. There are 3 Stages of Growth Study the tactics of your competitors. Become inspired, but don’t copy. Be more clever!
- 67. HAPPY GROWING!
- 68. THANKS! Zack Onisko Chief Growth Officer, Creative Market zack@creativemarket.com @zack415