Marketing a business online masterclass | Bixfix.co.uk

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How to market a small business online using 21st century techniques of inbound marketing. Social media, email marketing, getting found on Google, search engine optimisation, SEO. This is a presentation delivered by Chris Markham @ Bizfix.co.uk on 16 April 2012

Business Technology

Stop Shouting
At Your Customers

Inbound Marketing
Masterclass

the business advice company
that gets you more customers

Chris Markham
Head of Small Business Development
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Inbound Marketing

1.What is it?
2.Why it matters
3.How did it come about?
4.How can I do it myself?

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Interrupting people worked

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Outbound

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“I can’t hear you”

Every year…
•>6 million people move house
•600,000 die
•400,000 register with MPS, TPS, FPS
(Mailing, Telephone, Fax Preference Services)

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Building a Wall

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21st Century Coming of Age

2003
Today: 150 million members worldwide

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21st Century Coming of Age

Launched in February 2004

Forecast: 1 billion users!
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21st Century Coming of Age

2006 2012
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Billion $ Baby

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21st Century Coming of Age

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Kings of Data

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Define Inbound Marketing

Inbound marketing attracts
prospective customers by
offering useful information

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Components on IM…

Image courtesy of Hubspot

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Content: blogs

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On page SEO

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SEO
(search engine optimisation)
(getting found on Google)

On-page SEO Off-page SEO
• Content - • Content relevancy
remarkable • Links into your
• Keywords pages
• Social standing
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Perfect On-page Optimisation

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Perfect Off-page Optimisation

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Perfect Off-page Optimisation

How to market an IT product online

How to market an IT
product online

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Sweet Spot

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So you wanna be an inbound marketeer?

• Create some remarkable content
• Optimise it (SEO)
• Distribute it for free
• Get people involved (social sharing)
• Measure the results
• Tweak and repeat
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that gets you more customers

Don’t forget

Friday 20th April 2012 @ 3 pm (UK time)

Perfect Calls to Action for Small Businesses
Join our free online masterclass to create Perfect Calls to Action for your small
business. You’ll learn how to turn website visitors into leads, fast
Click here for more info P S t h is is a c a ll t o
a c t io n

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that gets you more customers

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1. EXECUTIVE SUMMARY There are around 8 Tonne to 10 Tonnes of Slaughterhouse waste produced daily in the slaughter houses which perform slaughtering and dressing in limits of MYSORE Municipal Corporation. Slaughterhouse waste need significant treatment for a sustainable and safe discharge to the environment due tothe high content of organics and nutrients. Therefore, the treatment and final disposal of Slaughterhouse waste are a public health necessity. Slaughterhouse waste has become a major source of pollution in the State of Karnataka. Meat processing effluents are becoming one of the major agribusinesses concerns due to the vast amount of water used during slaughtering, processing, and cleaning of the slaughtering facilities. Slaughterhouse waste management system is very poor and several measures are being taken for the effective management of wastes generated. There are hardly any chicken stalls in the state with their own waste management systems. Scientific disposal of such waste is quite expensive and is the reason why they cannot have their own waste management system. Presently the stall owners pay people to have the waste dumped intorivers, streams, roads side etc. There are groups of people engaged in this activity. a. LAWS Slaughterhouse without waste management system will not be issued license as per the new food safety standard Act. Hotels are not permitted to buy meat from unlicensed stalls. In such a situation, a number of slaughterhouse will have to shut their shops. To avoid this, centralised poultry waste management system is the only solution. Dry rendering plants (Dehydration System) for every district will be a proper solution. b. DEHYDRATION SYSTEM The waste including the feathers undergoes process of hydrolysis by which it is cooked and broken down. Being processed under high pressure and at high temperature renders the waste free of any microbes. Cyclone separator, condenser, scrubber, ETP (Effluent treatment plant), Bio filter and chimney ensure that there is no environmental pollution. The processing of a batch takes about 4 to 5 hours and 4 such batches can be processed per day totalling to 15 Tonnes waste can be processed per day. 2. COMPANY PROFILE AND QUALIFICATIONS Company Name SLICE UP ORGANIC PRODUCT PVT LTD. Company Category Company limited by Shares Company Sub Category Non-govt company Date of Incorporation 20-11-2021 Registered Address SLICE UP ORGANIC PRODUCT PVT LTD.. Muttil North, Wayanad. ABOUT US We started our journey in the field of Rendering plant focused on poultry rendering plants since 2021 as a Private Limited Company. As of now we had supplied poultry meal to almost many companies all over India. Company is running 2 rendering plants at Wayanad and Kollam . Qualifications of the Company 1. Our Company and its teams are experienced in the field of Installation, Maintenance, Running of the Rendering Unit. 2. Our Company Slice Up Organic Product PVT LTD is an Innovator who strives to int

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Marketing a business online masterclass | Bixfix.co.uk

1. Stop Shouting At Your Customers Inbound Marketing Masterclass the business advice company that gets you more customers

2. Chris Markham Head of Small Business Development the business advice company that gets you more customers the business advice company that gets you more customers

3. Inbound Marketing 1.What is it? 2.Why it matters 3.How did it come about? 4.How can I do it myself? the business advice company that gets you more customers

4. Interrupting people worked the business advice company that gets you more customers

5. Outbound the business advice company that gets you more customers

6. “I can’t hear you” Every year… •>6 million people move house •600,000 die •400,000 register with MPS, TPS, FPS (Mailing, Telephone, Fax Preference Services) the business advice company that gets you more customers

7. Building a Wall the business advice company that gets you more customers

8. 21st Century Coming of Age 2003 Today: 150 million members worldwide the business advice company that gets you more customers

9. 21st Century Coming of Age Launched in February 2004 Forecast: 1 billion users! the business advice company that gets you more customers

10. 21st Century Coming of Age 2006 2012 the business advice company that gets you more customers

11. Billion $ Baby the business advice company that gets you more customers

12. 21st Century Coming of Age the business advice company that gets you more customers

13. Kings of Data the business advice company that gets you more customers

14. Define Inbound Marketing Inbound marketing attracts prospective customers by offering useful information the business advice company that gets you more customers

15. Components on IM… Image courtesy of Hubspot the business advice company that gets you more customers

16. Content: blogs the business advice company that gets you more customers

17. On page SEO the business advice company that gets you more customers

18. SEO (search engine optimisation) (getting found on Google) On-page SEO Off-page SEO • Content - • Content relevancy remarkable • Links into your • Keywords pages • Social standing the business advice company that gets you more customers

19. Perfect On-page Optimisation the business advice company that gets you more customers

20. Perfect Off-page Optimisation the business advice company that gets you more customers

21. Perfect Off-page Optimisation How to market an IT product online How to market an IT product online the business advice company that gets you more customers

22. Sweet Spot the business advice company that gets you more customers

23. So you wanna be an inbound marketeer? • Create some remarkable content • Optimise it (SEO) • Distribute it for free • Get people involved (social sharing) • Measure the results • Tweak and repeat the business advice company that gets you more customers

24. Don’t forget Friday 20th April 2012 @ 3 pm (UK time) Perfect Calls to Action for Small Businesses Join our free online masterclass to create Perfect Calls to Action for your small business. You’ll learn how to turn website visitors into leads, fast Click here for more info P S t h is is a c a ll t o a c t io n the business advice company that gets you more customers

Marketing a business online masterclass | Bixfix.co.uk

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Marketing a business online masterclass | Bixfix.co.uk