Yves Lapierre

Montreal, Quebec Canada

CFO executive producer

Advertising / Marketing / PR

Yves Lapierre an International trade law graduate (Ottawa and Paris), has been interested since the beginnings of the Internet age with the multiple possibilities offered by this revolutionary communication tool. In 1994, he was one of the co-founders of Pheromone (ex VDL2), an agency specialized in the field of conversational marketing and which helps companies to establish a dialogue with their customers via Internet. As CFO and executive producer,he supports Pheromone in its strategic, human and creative evolution.