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Advertisement.ppt.Gaurav.pptx

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Advertisement.ppt.Gaurav.pptx

  1. 1. WHAT IS ADVERTISEMENT? •A PIECE OF INFORMATION IN A NEWSPAPER, ON TELEVISION, A PICTURE ON A WALL, ETC. THAT TRIES TO PERSUADE PEOPLE TO BUY SOMETHING, TO INTEREST THEM IN A NEW JOB, ETC.
  2. 2. DIFFERENT TYPES OF ADVERTISEMENT • 1.ONLINE ADVERTISING
  3. 3. • 2.NEWSPAPER ADS
  4. 4. • 3.CELEBRITY BRANDING
  5. 5. •4.ADS THROUGH MAGAZINE
  6. 6. • 5.TELEVISION ADS
  7. 7. EXAMPLES OF EFFECTIVE ADVERTISING • ZOOZOOS CONCEPT WAS LAUNCHED BY IPL2 IN 2009. • REACHED A CUMULATIVE OF 89 MILLION PEOPLE IN FIRST 10 DAYS OFIPL. • VIDEO HAD 3 MILLION LIKES IN 3 WEEKS.
  8. 8. COSTS • ANIMATIONS ARE 10-15 TIMES COSTLIER THAN REAL PEOPLE. • ZOOZOOS HAD LOW COST COSTUMES . • SPEEDY SCHEDULES. • 30 ADVERTISEMENTS COST 2-3 CRORES. • THEY ARE APPROX 20-30 SECS LONG. • THERE WAS NO CONCEPT OF ZOOZOOS EARLIER.
  9. 9. VINI COSMETICS • DEVELOPED THEIR FAMOUS BRANDFOGG DEODRANT • LAUNCHED BY END OF 2011 WITH FAMOUS TAGLINE “BINA GASWALA SPRAY”. • THE FAMOUS ADS WERE LAUNCHED B/W 2014-15 “AUR KYA CHAL RHA HAI FOGG CHAL RHA HAI”
  10. 10. PEPSICO INDIA • THEIR ADVERTISING IDEA INCLUDE COOL HIPS, PROMO TO ATTRACT MORETARGET AUDIENCE. • TARGET AUDIENCE ARE TEENAGERS, YOUNG ADULTS AND THEIR ADVERTISING REFLECTS EVERY POSSIBLE WAY.
  11. 11. FEATURES OF BEST ADS 1.SHOULD BE CONCISE AND CLEAR
  12. 12. SHOULDN’T BE TOO LONG • TATA SKY AD:-THE LENGTH OF THE AD WAS 2 MINUTES
  13. 13. SHOULDN’T CONTAIN FALSE CLAIMS • DABUR INDIA LIMITED:- DABUR CHYAWANPRASH MADE FALSE CLAIM THAT THEIR CHYAWANPRASH GIVES 3X MORE IMMUNITY TO KIDS.
  14. 14. SHOULDN’T HURT SENTIMENTS OF PEOPLE • VIMAL PAN MASALA:-AJAY DEVGAN WAS SENT NOTICE TO STOP ADVERTISING THESE PRODUCTS.
  15. 15. LEARNING • LOW COST AD CAN MAKE GOOD IMPACT. • CONCEPT IS IMPORTANT. • EXPENSIVE BRAND AMBASSADORS COULD BE AVOIDED. • MOST IMPORTANT ‘KEEP IT SIMPLE’.

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