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This brand campaign was presented in Fall 2008 at the VCU Brandcenter in Richmond, VA. Campaign Team Included: Brand Manager: Nerissa Marbury Communication Strategist: Ben Alter Art Director: J.D. Humphries Copywriter: Tristan Smith
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White Paper: Added Value Retail Services
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I delivered this presentation in January 2010 to a Multi Channel Retail Seminar that I was asked to speak at. I look forward to your comments. Imtiaz
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This brand campaign was presented in Fall 2008 at the VCU Brandcenter in Richmond, VA. Campaign Team Included: Brand Manager: Nerissa Marbury Communication Strategist: Ben Alter Art Director: J.D. Humphries Copywriter: Tristan Smith
Kayak Brand Campaign
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Nerissa Marbury
Homework week 5 Prototypes and Tests
Homework week 5 Prototypes and Tests
bissmeyele
VIKO tutvustus
Esitlus
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Papitrolla
VIKO tutvustus
VIKO esitlus
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Marketing in a smartphone world. For more white papers and webinars, go to http://www.sldesignlounge.com Or visit us at http://www.sld.com
Mobile Marketing
Mobile Marketing
Jean-Pierre Lacroix, R.G.D.
Increasing the Value of the Retail Store Channel; • In an increasingly complex omni-channel retail environment, the retail store still plays an important role through offering an in-person brand experience. • Offering added-value retail services is one strategy that can emphasize the value of visiting a store. • These added-value services must be strategically tailored to specific customer needs in order to cause a significant impact on customer behaviour. • There are various factors that contribute to the branding strategy (new brand or co-branded) of added-value services, such as service type, project timeline, and overall objectives.
White Paper: Added Value Retail Services
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I delivered this presentation in January 2010 to a Multi Channel Retail Seminar that I was asked to speak at. I look forward to your comments. Imtiaz
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As a designer I have witnessed first hand the incredible growth of the importance of design. Innovative designs have had a profound and positive impact on our lives, and the thinking process has been repurposed by organizations such as P&G, GE, and Apple as an effective instrument towards change. I have noted through numerous successful design assignments the powerful affect an iterative visual process has on companies, allowing their leadership the ability to envision with clarity a new perspective to a challenging problem.
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Today, chief marketing officers are being challenged to demonstrate a strong marketing return on investment (ROI) in order to justify their efforts and expenditures. Since packaging is one of the marketing corner stones of most consumer package goods organization, the need to clearly understand the impact on sales and ROI has come to the forefront of discussions as part of companies annual operating planning process. The attention given to packaging is mainly due to its rise as a viable marketing tool in part, because former disciplines such as TV advertising have faltered. In addition, organizations have come to realize that packaging is the most effective marketing vehicle in connecting consumers with brands since it occurs at the moment of truth, the store shelf. Increased competition from store brands has also created a heighten need to focus more attention to packaging and determining its effectiveness in growing sales and margin. For more white papers and webinars, go to http://www.sldesignlounge.com Or visit us at http://www.sld.com
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