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THE POTENTIAL GROWTH OF INTERNET MEDIA Online in Russia Razova Yulia

INTERNET IN RUSSIA: MODERN HISTORY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RUSSIAN DIGITAL POPULATION (18+) 37.5 mln people online in Russia 28.5 mln urban people online in Russia Every third person in Russia is INTERNET USER Every second person in Russia who live in 100 000+ city is INTERNET USER

TWO CAPITALS ONLINE (12+) Popular Dominant media Technological Accessable Internet penetration 60% 56% 12-24 Internet penetration 93% 91% Broadband share 86% 88% Web access from Home Office Wi-Fi points Home Office Wi-Fi points

RUSSIAN DIGITAL POPULATION (18+): REGIONAL SPLIT Regions are the points of growth now since Moscow and St. Pete are highly digital Ural, 8% (2.7 mln ) The Far East, 4% (1.5 m ) Siberia, 11% (3.7 m ) Volga region, 18% (6.3 m ) South, 12% (3.9 m ) Central (not incl. Moscow), 18% (6.0 m) North-Western region, 13% (4.5 m ) Moscow, 15% (5.2 m )

MEDIA CONSUMPTION: MINUTES PER WEEK ,[object Object],[object Object]

INTERNET IN RUSSIA (100 000+): TYPES OF ACCESS Dial Up Broadband WAP/GPRS Only 17% of Russian Internet users have dial up access at home 78% of users in Russia have broadband web access at home 27% use mobile phone to access web when they are out of computer. 5% use mobile Internet every day Will be almost gone till 2012 Dominant type of access Beardless media access (anytime anyplace)

INTERNET: TOP 10 RU SITES (MONTHLY REACH) Russia Moscow St. Petersburg

KEY ONLINE TRENDS ,[object Object],[object Object],[object Object],[object Object],New formats & video ad Long-term nego tactics New targeting options Online tracking

INTERNET IN RUSSIA: INFLUENCE OF RECESSION Internet is the only media that keeps growing at the moment in Russia ,[object Object],[object Object],[object Object],Traditional media players moved towards web starting to develop the digital projects ,[object Object],[object Object],Government focused on web development as the media ,[object Object],[object Object],[object Object],[object Object]

INTERNET ADVERTISING BILLINGS – ACTUAL AND EXPECTED * ,[object Object],[object Object]

INTERNET ADVERTISING: DISPLAY VS. SEARCH ,[object Object],[object Object],[object Object],[object Object]

INTERNET IN RUSSIA VS OTHER COUNTRIES: ONLINE’ SHARE IN MEDIA MIX

INTERNET IN RUSSIA 1H’09: DISPLAY ADVERTISING SPENDS BY CATEGORIES (%) Automotive category has increased its display share up to 30% (2008 -1’H result – 24%)

TOP 5 SOCIAL NETS WORLDWIDE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],USA USA Russia USA Brazil

SOCIAL NETWORKS IN RUSSIA: ADVERTISING OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GROUPS Nokia group within Vkontakte.ru: More than 1 000 000 members

APPLICATIONS Nokia Photo application within Vkontakte.ru

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4. TWO CAPITALS ONLINE (12+) Popular Dominant media Technological Accessable Internet penetration 60% 56% 12-24 Internet penetration 93% 91% Broadband share 86% 88% Web access from Home Office Wi-Fi points Home Office Wi-Fi points

5. RUSSIAN DIGITAL POPULATION (18+): REGIONAL SPLIT Regions are the points of growth now since Moscow and St. Pete are highly digital Ural, 8% (2.7 mln ) The Far East, 4% (1.5 m ) Siberia, 11% (3.7 m ) Volga region, 18% (6.3 m ) South, 12% (3.9 m ) Central (not incl. Moscow), 18% (6.0 m) North-Western region, 13% (4.5 m ) Moscow, 15% (5.2 m )

7. INTERNET IN RUSSIA (100 000+): TYPES OF ACCESS Dial Up Broadband WAP/GPRS Only 17% of Russian Internet users have dial up access at home 78% of users in Russia have broadband web access at home 27% use mobile phone to access web when they are out of computer. 5% use mobile Internet every day Will be almost gone till 2012 Dominant type of access Beardless media access (anytime anyplace)

8. RUSSIAN INTERNET USER PROFILE 51% men 49% women Active age groups (18-34 – core; 34-44 active growth ) White collars, specialists living in the cities 100 000+ Every day users Home access is dominant Have more than a 3 years of web experience

9. INTERNET: TOP 10 RU SITES (MONTHLY REACH) Russia Moscow St. Petersburg

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12. MARKET TRENDS AND FORECASTS 6/19/2009

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15. INTERNET IN RUSSIA VS OTHER COUNTRIES: ONLINE’ SHARE IN MEDIA MIX

16. INTERNET IN RUSSIA 1H’09: DISPLAY ADVERTISING SPENDS BY CATEGORIES (%) Automotive category has increased its display share up to 30% (2008 -1’H result – 24%)

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19. SOCIAL NETWORKS IN RUSSIA Young and technology oriented Mature and services oriented Close to portal profile

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21. MEDIA ADVERTISING

22. INTEGRATION

23. GROUPS Nokia group within Vkontakte.ru: More than 1 000 000 members

24. APPLICATIONS Nokia Photo application within Vkontakte.ru

25. THANK YOU!

Развитие интернет как медиа, 5 курс, 7 группа (маркетинг)

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