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Marketing Research Project Presentation Yukselulgen

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TOUCH-SCREEN ORDERING SYSTEM MARKETING RESEARCH PROJECT for ROKA Inc. Yuksel ULGEN 02/11/09 MARKETING RESEARCH & STRATEGIC APPLICATIONS George SCARVELIS
ORGANIZATIONAL BACKGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZATIONAL BACKGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANIZATIONAL BACKGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Touch-Screen Ordering System ,[object Object],[object Object]
Touch-Screen Ordering System ,[object Object],[object Object],[object Object]
Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object]
Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Touch-Screen Ordering System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem ,[object Object],[object Object],[object Object],[object Object],UNDERSTANDING THE UTILITY OF TOUCH-SCREEN ORDERING SYSTEM BEFORE THE DEVELOPMENT AND LAUNCHING PROCESS
RESEARCH ,[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object]
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FINDINGS
FINDINGS
FINDINGS What part, service, and product of your management would you like to improve?
FINDINGS Importance rank of restaurant aspects for customers
FINDINGS
FINDINGS
CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]
THANK YOU! ,[object Object]

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Marketing Research Project Presentation Yukselulgen