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Cost Structure Key Partnerships Key Value Proposition Design

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Cost Structure
Key Partnerships
Key Resources
Key Activities Value Propositions
e
ition
ype
Channels
Customer
Relationships
Customer
Segments
Revenue Streams
3. adj
technolo
(and resour
ne
Market
Start from a manifes
proposition. In simple
Learn what techn
proposition prototyp
gains. Redesign your
solution to address c
build, measure, learn
. “Push”
value prop-
ess, while
stomer job,
nts many
both as a
d context.
or which you
in, and gain. In
r invention,
d customer
til you find
n circle on
technological
resources
Technology
1. solution
(invention, innovation, technology)
2. value
proposition
prototype
3. customer
insights
build
measure
learn
FIND A
PROBLEM
jobs, pains, gains
for starting from a manifest customer job, pain, or gain.
These are two common starting points of many which we
outlined previously p. ## →. Consider both as a viable option
depending on your preferences and context.
Technology Push
Start from an invention, innovation or (technological) resource for which you
develop a value proposition that addresses a customer job, pain, and gain. In
simple terms this is a solution in search of a problem.
Explore value proposition prototypes that are based on your invention,
innovation or (technological) resource with potentially interested customer
segments. Design a dedicated value map for each segment until you find
problem-solution fit. (Read more about the build, measure, learn circle on
page xxx).
114114
Push vs Pull

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