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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
HbbTVHybrid Set-top box 
Allan ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Managing director since 2005, a...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
The basicfeature of a set-top b...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
KEYWORD BASIC 
The set-top boxe...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
•Superior High Definition (HD) ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
•Superior High Definition (HD) ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
THE SOLUTION
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
BROADCAST 
BROADBAND 
HYBRID 
T...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
BROADCASTING AND BROADBAND DIAG...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Is an initiative by European b...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
EXAMPLE 
You are watching a TV...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
RED BUTTON 
…a red button and ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
RED BUTTON 
…you press the red...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
THIS IS HbbTV 
…which opens th...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
You don’t need to wait for the...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
The normal EPG provides text a...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Catch-up TV and Video on deman...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Rating/Voting application is f...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Games offers a great way to ke...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Integration and interaction wi...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
E-commerce either as standalon...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
•News, Weather, Sports. 
•Regi...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
NEW REVENUE STREAMS WITH HbbTV
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
InMarch2014SevenONEMedia,ranaH...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
vs. 
• HbbTV is an open and bu...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
HbbTV 1.1 was published as an ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
HbbTV ELEMENTS
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
MIDDLEWARE EXAMPLE
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Smart TVs (iDTV) Manufacturers...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
In Operation 
HbbTV FOOTPRINT
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
In Operation 
Announced 
HbbTV...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
In Operation 
Announced 
Trial...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
The number of devices reached ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
“The (Thai) government wants t...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
SMART CLASSROOM THAILAND HBBTV...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Digital TV is much more than H...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Available today –tried and te...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Hybrid set-top box is present ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
“I probably sound like a fool ...
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HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com 
Thank you for your attention! ...
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HbbTV - Hybrid Broadcast Broadband TV Introduction

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An introduction to HbbTV Hybrid Broadcast Broadband TV. What is it? How does it work? Red button and #HbbTV Service examples.

Allan T. Rasmussen's Presentation at Thailand's Engineering Expo November 29, 2014 and at Thailand's Set-top box Committee's Public Hearing at Thailand's Engineering Institute (EIT) November 20, 2014.

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HbbTV - Hybrid Broadcast Broadband TV Introduction

  1. 1. 40 1 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com HbbTVHybrid Set-top box Allan T. Rasmussen | Engineering Expo '14 Bangkok, Thailand 29. November 2014
  2. 2. 40 2 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Managing director since 2005, at Yozzo Thailand, a ICT strategy consultancy firm whose clientele includes: Telecom operators and MVNO’s, Governments, Device manufacturers, Software, Media and Broadcasting companies. Prior to that, he has held various executive positions in Broadcasting and IT companies with a vast experience gained in Thailand and the region. Allan is also a member of Thailand’s Set-Top Box Standard Committee under the EngineeringInstitute of Thailand. Allan T. Rasmussen ABOUT ME LinkedIn: linkedin.com/in/alrathai
  3. 3. 40 3 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com The basicfeature of a set-top box is to receive, de-modulate, de-multiplex and de-codethe incoming digital signal, and convert it into an analog format. Integrated Receiver Decoder (IRD) Commonly referred to as Set-top box (STB) THAILAND’S SET-TOP BOX MARKET TODAY
  4. 4. 40 4 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com KEYWORD BASIC The set-top boxes available in Thailand today, are all basic STB’s who does nothing else, than convert the digital signal and convert it into an analog format.
  5. 5. 40 5 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com •Superior High Definition (HD) picture and sound quality. •Interactive services. •Provide more digital channels in the same space. •Ultimo free up spectrum for re-allocation. WHY INTRODUCE DIGITAL TV?
  6. 6. 40 6 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com •Superior High Definition (HD) picture and sound quality. •Interactive services. •Provide more digital channels in the same space. •Ultimo free up spectrum for re-allocation. THE FORGOTTEN ONE
  7. 7. 40 7 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com THE SOLUTION
  8. 8. 40 8 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com BROADCAST BROADBAND HYBRID TELEVISION HbbTVIS SHORT FOR…
  9. 9. 40 9 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com BROADCASTING AND BROADBAND DIAGRAM
  10. 10. 40 10 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Is an initiative by European broadcasters (EBU) to turn the internet threat on television into an opportunity for connected devices receiving broadcast TV content HbbTV is an industry standard providing an openand business neutral technology platform that combines television broadcast services with Internet services and enables access to these for consumers using connected TVs or set-top boxes. TURN THE ENEMY INTO A FRIEND
  11. 11. 40 11 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com EXAMPLE You are watching a TV program about Phuket in Thailand
  12. 12. 40 12 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com RED BUTTON …a red button and text showing more information is available -pops-up on the screen
  13. 13. 40 13 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com RED BUTTON …you press the red button on the TV remote
  14. 14. 40 14 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com THIS IS HbbTV …which opens the related HbbTV service
  15. 15. 40 15 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com You don’t need to wait for the red button to appear. A HbbTV portal can be activated anytime using the red button. The portal is the window to all the available services. PORTAL
  16. 16. 40 16 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com The normal EPG provides text and time for the program, while with an HbbTV® Enhanced EPG images, catch-up content and video trailers can be added. ENHANCED ELECTRONIC PROGRAM GUIDE (EPG)
  17. 17. 40 17 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Catch-up TV and Video on demand are solutions that allows viewers to select and consume video content on-demand i.e. when they want. The Catch-up application can be integrated with EPG. CATCH-UP & VIDEO-ON-DEMAND
  18. 18. 40 18 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Rating/Voting application is for broadcasters that want to get feedback from their viewers. It enables them to do pollsand voting, that are synchronized with the TV program. VOTING/RATING
  19. 19. 40 19 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Games offers a great way to keep viewers in front of the screen and spend that extra time on the channel. The games can be branded and include advertising. GAMES
  20. 20. 40 20 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Integration and interaction with social media networks services to keep viewers on TV instead of moving to other screens plus share, like, discuss (Viral marketing) SOCIAL NETWORKS
  21. 21. 40 21 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com E-commerce either as standalone services or used as link to the TV programs red button option, as “buy now, push the red button, to place your order”. E-COMMERCE
  22. 22. 40 22 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com •News, Weather, Sports. •Regional & Local TV. •E-Government. •E Learning. •E-Payment. •E-Health. •Music. •Radio. •Wiki As HbbTV services is build using standards known from the internet, it opens a whole range of additional services, already known from the internet, including the integration of external information via XML or http OTHER SERVICES
  23. 23. 40 23 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com NEW REVENUE STREAMS WITH HbbTV
  24. 24. 40 24 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com InMarch2014SevenONEMedia,ranaHyundaiTVcommercial(left)ontheGermanTVchannelPro7, withacompanionHbbTVservice(right).DuringtheTVcommercialaredbuttonwouldpop-uppromptingformoreinformation.TheHyundaiHbbTVserviceobtained36.000clicks,680dailyclickscameviatheredbuttonontheTVcommercial.1.500usedthedealersearchontheHbbTVservice. INTERACTIVE ADVERTISING –CASE STORY HYUNDAI Impressing numbers, especially considering thisis a car, not something you would order everyday
  25. 25. 40 25 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com vs. • HbbTV is an open and business neutral standard. • You are in control –You don’t have to wait for an external platform provider to approve your services and add iton their platform (application store) With HbbTV, you launch it, and it is available on your own platform. • HbbTV is available for everyone –not only people with Samsung, or Toshiba TVs. • No need to download –your viewers don’t have to first discover, and then decide to download yourservice. You launch it and it is available. • In Germany 98% with connected Smart-TV's use HbbTV HbbTVor SMART-TV Samsung Apps, Opera TV Store, Toshiba Places.
  26. 26. 40 26 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com HbbTV 1.1 was published as an ETSI TS 102 796 v1.1.1 standard in June 2010. The latest version 1.5 has been published as ETSI TS 102 796 v1.2.1 HbbTV V2.0 is scheduled early 2015 among many new features is HEVC, HTML5, and synchronization between broadcast and broadband content on multiple screens. THE HbbTVSTANDARD
  27. 27. 40 27 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com HbbTV ELEMENTS
  28. 28. 40 28 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com MIDDLEWARE EXAMPLE
  29. 29. 40 29 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Smart TVs (iDTV) Manufacturers •Over 40 brands have delivered HbbTV TV sets and STBs in Europe over the last 12-18 months •90% of major global TV manufacturers as well as many smaller brands ships with HbbTV support Set-Top Box Manufactures •50% of Set-top box manufacturers are shipping models with HbbTV support •Also available for cable and satellite markets with embedded CAS •Limited extra cost for extra memory and middleware (a few dollars) Chipset Manufacturers supporting HbbTV •Ali, Broadcom, Fujitsu, Mstar, Siano, Sigma Designs, Sony, STMicroelectronic, etc. MANUFACTURE SUPPORT
  30. 30. 40 30 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com In Operation HbbTV FOOTPRINT
  31. 31. 40 31 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com In Operation Announced HbbTV FOOTPRINT
  32. 32. 40 32 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com In Operation Announced Trials/Considering HbbTV FOOTPRINT
  33. 33. 40 33 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com The number of devices reached monthly on the German TV channels: Pro7, SAT1, Kanal Eins and Sixx, grew 287% from January 2013 to January 2014 In July 2014 Pro7 alone, reached 9,5 million unique connected devices ARE THEY USING IT?
  34. 34. 40 34 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com “The (Thai) government wants to fully support digital developments via the setting up of a "grand plan" to pave the way for all citizens to be able to use digital-based technology by providing them with the equipment and the knowledge on how use such technology” MR Pridiyathorn Devakula -Deputy Prime Minister DIGITAL ECONOMY
  35. 35. 40 35 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com SMART CLASSROOM THAILAND HBBTV& IP VIA MOBILE NETWORK
  36. 36. 40 36 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Digital TV is much more than High Definition TV pictures and Soap operas. Digital TV introduces additional services, connects the population, and improves the quality of their living environment . If only introducing a basic STB as standard, those with limited resources will not be able to afford, and use the benefits that comes with Hybrid boxes, thereby creating digital divide in Thailand. DIGITAL DIVIDE
  37. 37. 40 37 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Available today –tried and tested. Supported by the chipset manufactures. The missing link between Television and Internet. Available for Set-top Boxes, TVs and connected devices. Very high consumer usage and low learning curve. Based on existing and robust standards: DVB, MPEG, HTML, etc. 50% of Set-top box manufacturers already ships with HbbTV support. Several countries have already adopted the HbbTV standard or are running trials. A international industry standard -open and business neutral technology platform. HbbTVprovides Benefits for the Entire Ecosystem: Consumers, Broadcasters, Ad agencies, Governments, Regulators, Print, ISPs, Telecom operators, as well as Sat-TV and Cable operators. LET’S RECAP…
  38. 38. 40 38 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Hybrid set-top box is present not future talk Not just internationally –it’s happening here It is part of digital TV HbbTV
  39. 39. 40 39 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com “I probably sound like a fool taking about connected set-top boxes and convergence for Myanmar now, but I will certainly look like a fool 2-years from now, if I made obsolete choices for my country today” Minister of Infocom –Myanmar. QUOTE
  40. 40. 40 40 HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com Thank you for your attention! More information at www.yozzo.com #HbbTV |#Yozzo |#DVBT2 |#DigitalTV

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