2015 was another turbulent year for Digital TV in Thailand. Although Thailand’s Broadcasting Commission (NBTC) handed out 13.5 million free digital TV coupons to Thai households in 2014 and 2015, only 8.5 million redeemed the coupons. 2015 was also the year where video-on-demand and OTT services made waves in Thailand first with the local providers PrimeTime, Doonung, DooDee and Hollywood HDTV, followed by Malaysian iFlix and Singaporean Hooq.

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BANGKOK
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Source: Office of the NBTC - Attaporn Lawanwatthanakul
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1 10 Oct 2014 4,645,495 21 N/A 2,922,250 63% 31 July 2015
2 28 Nov 2014 1,777,495 20 100 1,195,933 67% 31 July 2015
3 24 Dec 2014 623,401 4 41 454,056 73% 31 Aug 2015
4 28 Jan 2015 633,825 5 38 432,011 68% 30 Sept 2015
5 10 Feb 2015 517,463 7 36 370,394 72% 31 Oct 2015
6 06 Mar 2015 124,763 4 8 83,564 67% 30 Nov 2015
7 21 May 2015 5,248,854 56 476 3,082,109 59% 31 Jan 2016
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Source: Office of the NBTC - Attaporn Lawanwatthanakul
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TALAT PHO (ตลาดโพธิ์) and BU PHO (บุโพธิ์)
both located in Lam Plai Mat district of Buriram
Province has redeemed 97% of their coupons
Of 823 coupons delivered to KHAO PHANG (เขาพัง)
in Surat Thani Province only 3 people redeemed
Source: Office of the NBTC - Attaporn Lawanwatthanakul

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April 2014 – June 2014 50% 11 main sites
July 2014 – June 2015 80% 39 main sites + additional sites
July 2015 – June 2016 90% Additional sites
July 2016 – June 2017 95% Additional sites
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Channel 3, 5, 7, 9, 11
& ThaiPBS simulcasts
on analog and digital
TOP 5 RATED CHANNELS
1. CH 7
2. CH 3
3. Workpoint TV
4. Channel 8
5. Mono 29
Source: NBTC | AC Nielsen
PSI reaches 17.5 million households nationwide, controlling a 70% market share in the satellite TV business

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01. 5 HD
02. NBT
03. Thai PBS
04. N/A
05. N/A
06. N/A
07. N/A
08. N/A
09. N/A
10. Parliament TV
11. N/A
12. N/A
13. 3 Family
14. MCOT Family
15. Loca
16. TNN 24
17. Thai TV
18. New TV
19. Spring News
20. Bright TV
21. Voice TV
22. Nation TV
23. Workpoint
24. True 4U
25. GMM
26. Now
27. Ch8
28. 3 SD
29. Mono
30. MCOT HD
31. One
32. Thairath TV
33. 3 HD
34. Amarin TV
35. 7 HD
36. PPTV
In December 2015 the broadcasting regulator
(NBTC) introduced a mandatory numbering
system, enforcing the same channel numbering
for the first 36 channels across all TV platforms

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Source: Millwardbrown-AdReactions
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Malaysia-based iflix and Singapore-based Hooq offer monthly subscriptions from THB 100 and THB 119 respectively
PrimeTime Hollywood HDTVDoonung DooDee

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24%
14,5%
14%
11%
7,5%
4,8%
3,8%
3,5%
2,5%
1,5%
1,5%
1%
3 HD
7 HD
Workpoint
ONE HD
GMM
Mono 29
3 SD
CH8
Thai PBS
3 Family
NBT
PPTV
TOP FAVORITE CHANNELS
PREFERED VIEWING PLATFORM
Source: Survey from University of Thai Chamber of Commerce – Faculty of Arts
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THIS ACCOUNTS FOR:
• 258 satellite TV channels
• 158 cable TV channels
• 15 Internet Protocol TV (IPTV) channels
AMONG THE OUT-OF-SERVICE CHANNELS ARE:
• GMM Broadcasting stopped its Z Pay TV34, Z1 and GTH On Air channel
• CTH Cable TV ended its Wisdom, Asian Food Channel, Australian Network, Max
Sports and Kon Dontree
• True Visions Group discontinued its RAMA Channel, Star World, Channel V
Thailand, HD Showcase, Active TV, BBC Earth, MTV HD, WE TV and True
Information Channel.
661 CABLE/SATELLITE AND IPTV CHANNELS ARE STILL OPERATIONAL

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Yozzo is a Telecom Consulting firm, specializing in Information and Communications Technology (ICT).
WHAT WE DO
We assist public and private sector clients in their decision making through market insights, experience
and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators,
MVNO’s, Device manufacturers, Software & Service providers, Media and Broadcasting companies.
HOW WE DO IT
We approach consultancy engagements from a commercial perspective, with the aim of adding
significant value to your business by identifying and pursuing: growth opportunities, create products,
services, and businesses that improve the efficiency, productivity, and profitability of your business.

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Copyright © 2016 Yozzo Co.,Ltd. All Rights Reserved.
DISCLAIMER
Some statements made in this material are forward-looking statements with the relevant assumptions, which are subject to various risks and
uncertainties. These include statements with respect to corporate plans, strategies and beliefs and other statements that are not historical facts.
These statements can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “anticipate”, “intend”,
“estimate”, “continue” “plan” or other similar words. The statements are based on our assumptions and beliefs in light of the information
currently available to us. These assumptions involve risks and uncertainties which may cause the actual results, performance or achievements to
be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Please
note that the company and executives/staff do not control and cannot guarantee the relevance, timeliness, or accuracy of these statements.