What Can I Do To Cope with an Online PR Nightmare? If you’ve had to weather an online PR crisis with no plan available to deal with it, then you know how important it is to have one. Nowadays when bad news travels so quickly, you truly don’t have the luxury of “getting to it later”. Your brand may already be sinking even before you begin bailing! Dealing with a public relations crisis online takes agility, clear thinking and above all, a plan. Let’s take a look at some of what should be in that plan! How can I ensure that I can survive an online PR disaster? Here are a few items to incorporate into a plan to get you through the inevitable errant post, tweet or video. Have Clear Posting Guidelines - If staff are left to their own devices, very often they can offend without realizing it. Having clearly established posting guidelines for social media and especially YouTube is a wise way to make sure everyone is working off the same page. Of particular importance is what has to happen in the event of a problem, and what to do when this occurs. Don’t Try To Hide - Attempting to act is if nothing has happened is a strategy all right, but for disaster! Be sure to remove the offending content as quickly as you can, and be sure to not only be on top of it, but to answer intelligently and proactively to the problem. This is the best way to limit harm to your brand. PR Disaster Code of Conduct - Not only should you not hide from said crisis, but you need to be the very definition of sincerity, and professionalism. Don’t attempt to deflect blame, or fire back at the offended party. Be sure and take ownership of the situation, and respond with civility even though every fiber of your being really wants to sling mud! Also, be sure to not use canned messages in response to this type of problem: All this says is that you’re either not able to deal with it or you simply can’t be bothered! There are several more examples of what we’re discussing here. Making a plan to deal with a PR crisis shouldn’t be something you’ll “get to later”. Do it, so you’ll have it ready when the need arises!

1. How To Deal With An Online
Reputation and PR Crisis
YourProfitWeb.com

2. What Can I Do To Cope
with an Online PR Nightmare?
YourProfitWeb.com

3. If you've had to weather an online PR
crisis with no plan available to deal
with it, then you know how
important it is to have one.
YourProfitWeb.com

4. Nowadays when bad news travels so
quickly, you truly don't have the
luxury of "getting to it later". Your
brand may already be sinking even
before you begin bailing!
YourProfitWeb.com

5. Dealing with a public relations crisis
online takes agility, clear thinking
and above all, a plan. Let's take a
look at some of what should be in
that plan!
YourProfitWeb.com

6. How can I ensure that I can survive
an online PR disaster?
YourProfitWeb.com

7. Here are a few items to incorporate
into a plan to get you through the
inevitable errant post, tweet or video.
YourProfitWeb.com

8. Have Clear Posting Guidelines
If staff are left to their own devices,
very often they can offend without
realizing it.
YourProfitWeb.com

9. Having clearly established posting
guidelines for social media and
especially YouTube is a wise way to
make sure everyone is working off
the same page. Of particular
importance is what has to happen in
the event of a problem, and what to
do when this occurs.
YourProfitWeb.com

10. Don't Try To Hide
Attempting to act is if nothing has
happened is a strategy all right, but
for disaster!
YourProfitWeb.com

11. Be sure to remove the offending
content as quickly as you can, and
be sure to not only be on top of it,
but to answer intelligently and
proactively to the problem. This is
the best way to limit harm to your
brand.
YourProfitWeb.com

12. PR Disaster Code of Conduct
Not only should you not hide from
said crisis, but you need to be the
very definition of sincerity, and
professionalism.
YourProfitWeb.com

13. Don't attempt to deflect blame, or fire
back at the offended party. Be sure
and take ownership of the situation,
and respond with civility even though
every fiber of your being really wants
to sling mud!
YourProfitWeb.com

14. Also, be sure to not use canned
messages in response to this type of
problem: All this says is that you're
either not able to deal with it or you
simply can't be bothered!
YourProfitWeb.com

15. There are several more examples of
what we're discussing here. Making a
plan to deal with a PR crisis
shouldn't be something you'll "get to
later". Do it, so you'll have it ready
when the need arises!
YourProfitWeb.com

16. YourProfitWeb.com