Shaklee Training - 2 of 3 How to Follow-up and Convert Leads

1How it Works 102 Follow up and Convert Leads yourfreedomproject.com

Hopefully you've now personalized and
launched your lead capture websites

Now let's talk about what comes next
after you start capturing those leads

And that is to follow up and
convert your leads into
MEMBERS
DISTRIBUTORS

A follow up process is a crucial MUST HAVE
component because conversion is truly the
KEY TO SUCCESS IN BUSINESS

It doesn't matter how much traffic you
attract and leads you capture, if you don't
have a simple system that allows you to
convert those leads…

into paying
customers or active
business builders

Our follow up and conversion process
works so well, because it's designed to
ensure you do the most effective activities
in network marketing.

Which is setting appointments and
doing live presentations with people.

Another great thing about our
simple 3 step process is…

It allows you to build a relationship with your
candidate as you guide them along.

It allows you to educate them into a yes, instead of
having to use pushy sales tactics to get them to join
This makes the process more fun
for you and for them

Here's a basic overview of how our process
known as the Project Pipeline, works.

Someone sees your newspaper ad…

Or hears about your website…

Or sees a link to your site
in Facebook or in Twitter
or Pinterest or your Blog
or a Newspaper Ad….

They visit your website, watch the short movie
and then fill out the form on your lead capture page

You instantly receive an email in your inbox with all
the details that your potential business candidate
entered and now you know someone is interested
in learning more about the business opportunity.

CONGRATULATIONS
You’ve generated a lead!

If your prospect is serious
about getting ahead, and
likes what they see…

...then what they’ll do is fill out the long form on
your tour of freedom lane page and request a
tour of your free online classrooms.

At this point you want to put your candidate into your 3
step follow up & conversion process which is your
PROJECT PIPELINE

AND HERE ARE THE
3 STEPS

You want to create curiosity
& re-awaken your prospects dreams.

Prepare them to sponsor and
become a GOLD ambassador.

Prepare them to start building
their own business.

Let’s review the 3 step process
in a little more detail

Now that you have the response
form requesting a guided tour
of the 3 classrooms,
here’s what to do…
Bob Barker
555-55-5555
bob@domain.com

You want to give them a quick call, introduce yourself
and review the details of what we’re offering using
our simple to follow initial contact script.
Hello! I’m Frank
How are you
today?
I’m good!

Because they’re not expecting you, we like to
keep this to a quick 7-10 minute phone call.

You then want to setup your first
appointment called:
THE MEET AND GREET

The Meet Greet was designed
to be a short 15-30 minute call
and its purpose is to allow you to begin…
…creating a
RELATIONSHIP
with your
prospect

You want to ask them about themselves and then share
your Shaklee story and then give them Funwork.

This allows them to begin discovering
Shaklee and the credibility of the company.

Finally you set the next appointment.
Preferably
24-48 hours
and that’s it.

On your 2nd appointment…

You’ll bring your candidate into
Classroom 1

Here you’ll give a lively presentation on the
benefits with the goal of
re-awakening your prospects dreams.

In this presentation we cover some great
topics from Dr. Shaklee to Royalties.

without specializing in
direct sales.
One of the most important points
we cover is how we can teach
them to create sales
Sales Volume

Remember 95% of people don’t like to sell.

So it’s incredibly
IMPORTANT
that we show them how they can focus on
GUIDING VS SELLING
in order to build their business

And then just like in the Meet and Greet,
we give them the Funwork videos to watch.

And set the next appointment.

Now we’re moving on to
STEP 2…

On this appointment we take them into
Classroom 2A

This is where you can explain exactly what they have
to do and what their business needs to look like…

in order to create a career income
without specializing in direct sales.
Sales Volume

This is an important presentation,
because lots of people can
say their company and
products are great.

however very few can show their prospects a
simple plan that teaches them EXACTLY HOW
to earn all those benefits and find that success.

And it's in the ability to show people HOW that will
set you apart from the competition.

You'll also be able to introduce an
important concept.

Changing brands and redirecting money they're already
spending on the same types of products Shaklee has.

As always we finish by giving them some Funwork,
and set the next appointment.

Our last stop in step 2 is to take our candidates into
Classroom 2B

Here we’ll shine the spotlight on the products

and show our candidates the benefits
of becoming a GOLD Ambassador.

As before, we give the Funwork for them to
review and set the next appointment.
FUNWORK
Benefits
Company
Products

Because our system educates our candidates, they get the
chance to sell themselves on all that we offer so
there’s no need for pushy closing tactics.

If our candidates are ready, they can choose to
sponsor and become a Gold Ambassador
at the end of this class.

If they’re not ready that’s ok, because we
don’t want to put any pressure on them.

In our last step of this 3 step process.
We bring them into Classroom 3 and give them the
final presentation of the classrooms.
Classroom 3

Now that we are
AT THE END
3 STEP

Its time to ask our
POTENTIAL BUSINESS
CANDIDATES
if they like to become a
PROGRAM GUIDE
And use SHAKLEE
As their supplier.

And congratulations
YOU HAVE A
NEW BUILDER!

As always, we give the Funwork and set
the next appointment when we’ll review
the smart start checklist.

Now that our prospect has agreed to join us,
we need a simple way to walk them through the
start up process
SIMPLE WAY

For this, we use the Smart Start Checklist

And finally, your new business builder needs to find
their own person to take through the process

This is why we call this a
closed loop sponsoring system

Use these sheets for all the details of each step
and for an easy way to keep track of your prospect as
you guide them through the process.

please refer to the Project Pipeline Guide and tracker
both found in the Project Library.

That concludes this presentation
on the basics of how our 3 step
follow up and conversion process
W rks

Let’s move to the last presentation where I’ll cover the
3rd key objective you want to accomplish in
order to build a business with

Shaklee Training - 2 of 3 How to Follow-up and Convert Leads

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