Social media conversation about #Windows8 Launch in Indonesia

1. Windows8
Launched in
Indonesia
Period:17-29 October 2012

2. Windows 8
Launching in
Indonesia Overview
Windows In Indonesia
“Windows occupies 97 percent of the PC market in Indonesia”
-Andreas Diantoro, Microsoft Indonesia’s president director-
Source :
http://www.thejakartapost.com/news/2012/10/26/microsoft-
kicks-windows-8.html
Windows 8
“We know that the boundaries about how we can see the work
and fun and home have really changed. A computer is no longer
synonymous with office productivity. It is now the thing we use in
daily life,”
-Tracy Fellows, Microsoft president for Asia-Pacific - Esplanade
Theatre, Singapore, 26th October 2012
Source : :
http://www.thejakartapost.com/news/2012/10/26/microsoft-
kicks-windows-8.html

3. Objective
Opinion, activity, response of
Indonesian Netizen in Twitter about
Windows8 during 17th – 29th
October, 2012

4. Launch Summary
 From period 17 – 29 October ,2012 #windows8 generate 8,526 Post (Buzz) and mostly gained neutral
sentiment
 The highest buzz came on 26 October 2012, with the hashtag #windows8 by generating 2,016 post ((Buzz)
 Keyword “keren” as the most positive response generate 22% Post (Buzz) while Keyword “biasa aja” as the
most negative response generate 38,32% Post (Buzz)

5. Volume trending

6. Windows 8
Brand Favourability

7. Sentiment Brand Distribution

8. Storyline of trend conversation
Trend of conversation by Netizens of certain period
• From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz).
• In 26 October 2012 the most conversation about #windows8 has gained 2,016 post
(Buzz).

9. Insight Windows 8 Version
Windows 8 RT Windows 8
8% 6%
Insight of windows 8 Version
Buzz of “Windows * Pro” gained 86% from
total share of voice, followed by “Windows8
RT” 8% then “Windows8” 6%
Windows 8 Pro
86%

10. Insight Windows 8 and Device
Smartphone Notebook Netbook
4% 3% 2%
PC
46% Insight of windows 8 and Device
Buzz of “PC” gained 46% from total share of
Tablet voice, followed by “Tablet” 45% then
45%
“Smartphone” 4%, “Notebook” 3% and the last
“Netbook” 2%

11. Insight Windows 8 and Various Brand Device
Sony
HP Toshiba Insight of windows 8
6% 3%
7% and Various Brand
Samsung
Fujitsu 19% Device
8%  Samsung ; 19%
Dell  Dell ; 16%
Asus 16%
12%  Lenovo ; 15%
 Acer ; 14%
Acer Lenovo
 Asus ; 12%
14% 15%
 Fujitsu ; 8%
 Sony ; 7%
 HP ; 6%
 Toshiba ; 3%

12. Insight Windows 8 and OS
Android
14%
Ubuntu Windows 7
15% 45% Insight of windows 8 and OS
Buzz of “Windows 7” gained 45% from total
share of voice, followed by “Apple” 26% then
Apple (iOS)
26% Ubuntu 15% and last Android 14%

13. Insight Windows 8 and Quality
original
35%
Insight of windows 8 and Quality
Buzz of “bajakan” gained 65% from total
bajakan
65%
share of voice, followed by “original” 35%

14. Insight Windows 8 and Price
murah
10%
mahal
17% Insight of windows 8 and prices
Buzz of “promo + harga promo” gained 73%
promo + harga from total share of voice, followed by “mahal”
promo 17% then “murah” 10%
73%

16. Most Influence
account - By
reach &
engagement
Measures of most impactful
account counted by total
number of netizens that get
spread of post(reach) and
number of netizens whose
interaction with post
(engagement)

17. Top 10 Influencers
Most influenced account
measures by total
number of post
multiplied with total
number of netizens
whose spread by post
(reach)

18. Most RT
account &
engagement
content
Most impactful account
measures by total number
Retweet of post by other
Netizens

19. Influence Account By
Authority
Most impactful account measures by often
mentioned on Windows 8

20. Disclaimer
This report published independently by MediaWave with
purpose to gather public opinion and response of windows8
launched.