People often characterize a design as a masterpiece. But why is it great and why exactly this design? Why design at all? Isn't the need of a design a problem? And how could a problem be great? While answering these questions, we will try to explain why design cannot be brilliant on its own. There is no brilliant design. There is a brilliant solution to a problem.

1. Liquid Food
Big Baby
Original Copy
Pretty Ugly

2. A Great Design -
A Great UX Oxymoron
UX Sofia
5 June 2015

3. Vasil Yordanov
Senior UX Designer at Telerik, a Progress Company
@yordanov

5. Internal Consistency
External Consistency
Real-world Consistency

6. Good Design

7. Great Design

8. Design?

10. A solution in the form of a
process or tool, that
helps us achieve a goal or
solve a problem
in a particular moment.

14. Source: books.google.com/ngrams/

16. Industrial Era

17. Users have
problems and needs.

18. Static Design

19. Source: books.google.com/ngrams/

21. Services Era

22. The user is the problem.

23. Dynamic Design

24. Why Design?

25. Source: books.google.com/ngrams/

26. Without design
we cannot make sense
of the world.

27. Why this Design?

29. Ideally, beauty and utility
are mutually generative.
- Paul Rand

30. Working With Rand
- Vimeo video

32. Indifference towards people
and the reality in which they
live is actually the one and
only cardinal sin in design.
- Dieter Rams

33. Good Design:
• Innovative
• Makes a product useful
• Aesthetic
• Makes a Product Understandable
• Unobtrusive
• Honest
• Long-lasting
• Thorough, down to the last detail
• Environmentally friendly
• As little design as possible.

34. Dieter Rams'
Principles of Good Design
- Vimeo video

35. How to create a Great Design?

36. 80 - 20

37. What is Great Design?

38. unDesigned Design

39. Thank You!
vasil.yordanov@telerik.com
@yordanov
@ux_progress