1. CONCEPT PROPOSAL
Fleat
Families Learning to Eat
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
2. CONCEPT PROPOSAL
NEED/OPPORTUNITY
Mothers need ways to address time and budget constraints
so that they can prepare meals that meet nutritional needs
for their families on a regular basis.
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
3. CONCEPT PROPOSAL
NEED/OPPORTUNITY
SURVEY
105 Moms
TOP PRIORITY Nutrition (61%)
MAIN STRUGGLE Planning ahead (49.5%)
Creating balanced meals (27.6%)
MAIN CONCERN Not enough time (60%)
Budget constraints (31%)
“finding time to prep and cook the meal”
“preparing a large variety of meals”
“finding the time to make good food”
“Time and effort”
“ideas for production cooking (mon-fri)!!!”
“not eating the same 10 meals over and over again”
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
4. CONCEPT PROPOSAL
CONCEPT
FLEAT
Families Learning to Eat
SAVES TIME Fleat automatically creates shopping lists and generates
recipe suggestions based on the shopping you already
do - no more agonizing over what to have for dinner!
SAVES MONEY Fleat leverages the collective buying power of a social
network - your Flock is your avenue to weekly savings
ENCOURAGES Use Fleat to analyze your purchasing habits and follow
HEALTHY HABITS recommendations to improve your health and the
health of your familly
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
5. CONCEPT PROPOSAL
FEATURES
FLEAT
Families Learning to Eat
FLOCK - weekly find
- tweeting
NUTRITIONAL - nutritional balance
ANALYSIS - trending over time
RECIPE/LIST - generate shopping list
SUGGESTIONS - recipe suggestions
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
6. CONCEPT PROPOSAL
PERSONA
Emily Lee (32)
Lives in Pittsburgh
Stay-at-home mother
Has a 12 month-old baby
“I just don’t have the time anymore to plan and
compare, but it’s important that my family eats
healthy meals”
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
7. CONCEPT PROPOSAL
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
8. CONCEPT PROPOSAL
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
9. CONCEPT PROPOSAL
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
10. CONCEPT PROPOSAL
SCENARIO
1. Newbie 2. Mobile
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
11. CONCEPT PROPOSAL
LOOK & FEEL
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
12. CONCEPT PROPOSAL
SERVICE PROVIDER/MODEL
Collective Buying Power member
member
member
Advertiser/Partner 25% off! Flocks member
member
member
http://www.groupon.com/pittsburgh/ member
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010
13. CONCEPT PROPOSAL
THANK YOU!
Katherine Betermier | Yoomi Lee | Gretchen Pinard | Smitha Prasadh Grad Design Studio 2 | Spring 2010