Fire Your Boss!!1 Blog revenue
that makes sense for 2009 with Yongfook of ~ a digital business incubator, based in Tokyo

BUT FIRST, A
COWARDLY DISCLAIMER

Now I can say everything
I need in 140 chars or less.

Earned $1039 in his best
month.

Some people are making money
from blogging, it seems...

Some people are making money
from blogging, it seems...

Some people are making money
from blogging, it seems...

Some people are making money
from blogging, it seems...

Some people are making money
from blogging, it seems...

! Advertising is not a
way to monetise your blog, it is a way for someone else to monetise your blog.

Difficulties of building a massive
audience •Fragmentation •It takes a long time •Massive audience scale brings new problems.

When this story broke, it
was both factually incorrect and damaging to the reputation of the sole source.

Yellow Journalism / Sensationalism /
Manufactured Drama: Top-earning blogs indulge in this because the advertising model rewards it.

How do you want to
grow in 2009? or Audience Size Profit PROTIP: Aim for this

What’s the revenue
model?

Things have been free for
so long we’ve developed an “entitlement” mentality. WTF, I have to PAY???

Audience Size
Free Paid

Audience Size
Free Paid

Audience Size
Free Paid

As bloggers you are already
creating content. You write frequently. You write authoritatively. You know what audiences respond to. You have a built-in audience already.

But who the hell is
going to pay for my content? We have to get over the notion that people won’t pay Niche Trust Authority Convenience Regularity Impulse Benefits Vanity / Improvement

What can you write about
that you are an expert on? The nicher the better. Be granular.

+ Your blog (always free)
Your niche eBook @ $30 ✓ Everyone has a book in them! ✓ You’re an expert on something no matter how niche. ✓ You aren’t selling just to your blog audience, you’re selling to everyone coming in from search engines. Someone, somewhere will buy. ✓ How many books would you need to sell to earn more per month than the ads on your blog?

+ Your blog (always free)
Your eLearning site @ $30 p/m ✓ Can you teach something in the form of a course? ✓ You’re an expert on something no matter how niche. ✓ How many subscribers before you have a stable monthly income?

THE MATH Subscription Fee Members
Revenue Per Month $10 20 $200 Subscription Fee Members Revenue Per Month $30 50 $1500 Subscription Fee Members Revenue Per Month $50 100 $5000

You Your eLearning site @
$30 p/m this is not a full time job, but this might be. Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m $15,000 p/m

thousands x $100 p/m =
$x million p/year

US$10 million p/year

One of their properties =
$2.5 million p/year

Profitable from day 1.

What scales vertically?

Tools http://www.amember.com http://www.mailchimp.com http://www.aweber.com http://www.mindvalley.com
http://www.teachingsells.com http://www.waterfrontmedia.com

You can ask me about
this or any of the other stuff. Happy to chat. View / Download this presentation: http://www.slideshare.net/yongfook

CEO of http://www.yongfook.com Digital Business
Incubation http://www.egg-co.com http://www.opensourcefood.com http://www.sweetcron.com http://www.rippl3.com Coming soon - an easy-to-use tool related to the stuff I talked about today... http://www.rippl3.com

Thank You! If you need
to get in touch, for the rest of my trip I can be found sitting in front of a bowl of this: