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15 Practical Startup Growth Hacks - Workshop

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15 Practical Startup Growth Hacks - Workshop

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Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.

Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.

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15 Practical Startup Growth Hacks - Workshop

  1. 1. Growth Hacking Workshop Instagram / Twitter ! @yongfook! ! Blog! yongfook.com KYCPV VQDGDKI
  2. 2. 2012: fancypreneur 2014: nakedpreneur Previously on @yongfook! CTO of #2 biggest luxury ecommerce site in Japan! Director at Cookpad, Japan’s biggest recipe portal! Director of Social Media at Leo Burnett! Founder of Open Source Food (acquired)! Founder of Pitchpigeon (acquired)
  3. 3. In between the! fun games! I’ve been building! a software company. beatrixapp.com
  4. 4. 6 months to USD $2k monthly SaaS Monthly Paying Customers (avg. $30 plan) 80 60 40 20 0 Google: yongfook digital nomad August September October November December January February $2k Koh Samui, Phuket, Kuala Lumpur, Penang, Melaka, Bangkok
  5. 5. August 2014 200+ paying subscribers! and the app is pretty sweet now 100,000+ keywords, multimedia content suggestions
  6. 6. Growth Hacking
  7. 7. Today’s Workshop! 5 Famous Growth Hacks! 5 Super Fast Growth Hacks! 5 Long Game Growth Hacks! Activity Time!! QA
  8. 8. The 5 Most! Famous! Growth Hacks! of All Time
  9. 9. 1. The Little Bighorn If your target market is difficult to reach, instead of tackling it head on, go after an adjacent market in order to stimulate demand. Made Famous by…
  10. 10. #tweetable! Begin with a ! well-defined target market ! and expand over time.
  11. 11. 2. The Waiting List Instead of letting users sign up and start using your service immediately, put them into a waiting list which you slowly work through. Made Famous by…
  12. 12. #tweetable! Exclusivity is a powerful marketing! tool but it’s impossible to fake.
  13. 13. 3. The Cross Post A feature on your app allows a user to post to one of their existing social networks, usually with a line that credits your app in some way. Made Famous by…
  14. 14. 4. The Powered By… Get your users to advertise you. Put your company name and a call to action at the bottom of all the content your users create. Made Famous by…
  15. 15. 5.The Back Scratch Incentivise users to invite their friends by offering a 2- way reward. A reward for the friend who gets invited, and a reward for the person who did the inviting. Made Famous by…
  16. 16. 5 Super Fast! Growth! Hacks
  17. 17. 1. The Bio Hack Add your company name/url to every social profile you create. E.g. “Posted by Jon @ beatrixapp.com” - a simple way to passively increase exposure.
  18. 18. 2. Disable Back Navigation Hack On signup forms, disable back navigation to prevent users from exiting the form. This helps to increase form completion rates. Can’t close this popup!!
  19. 19. 3. Google Authorship Hack Uh Oh! Add Google Authorship tags to your blog content. This makes a profile picture appear by your blog posts in SERPs, helping to increase clickthroughs. Boring…! ooh nice!!
  20. 20. #tweetable! Some marketing tactics become! ineffective over time. ! Exploit them while you can!
  21. 21. 4. Open Graph Image Hack Add an open graph-optimized image to your best blog content with a title and graphic. This helps to increase clicks and shares on Facebook. Big open graph image set using:! meta property=og:image
  22. 22. 5. Powerpoint Hack Slideshare gets great SEO. Hijack the SERP by converting your popular blog posts into Powerpoint format, for posting on Slideshare. See slideshare.net/kissmetrics for a good case study!
  23. 23. #tweetable! Your blog on page 1 of google? HARD. ! Your youtube content on page 1?! Easy(ier).
  24. 24. 5 Long Game! Growth! Hacks
  25. 25. 1. The Partner Embed Hack Put your app / online store etc… on someone else’s website via a partnership agreement. Do a revenue share and everyone is happy! well-known Japanese magazine.! click “Shopping” and you get to…! …a page powered by my previous company!! = *very* high quality referrals
  26. 26. 2. The Celebrity Endorsement Get your app / service featured by a celebrity (obviously for a handsome fee) with a relevant audience for a distribution boost. This actually happened: we engaged with celebrity chef A (kinda famous) to promote a frying pan sale we were doing This led to celebrity chef B (more famous) organically promoting the sale too, because he saw B’s blog and likes the brand! (not these actual guys!)
  27. 27. 3. The Free Tool Hack Create a free tool related to your main service, that brings relevant prospects to your site and encourages social sharing to spread the word. Hubspot creates simple free marketing tools to market its more complex, paid marketing tool
  28. 28. 4. The Integration Partner Hack Integrate with a related / complementary service and get listed on their site as an integration partner. A bit of traffic and a lot of social proof
  29. 29. 5. The Turbo Hack Improve the speed of your app / service. Direct correlation to conversions. Note that perceived speed is as important as actual speed. Actual speed: sharp decline in conversion rate as site load time increases “perceived speed” e.g.! make your ajax indicators spin faster = ! app feels faster! (I’m serious)
  30. 30. #tweetable! 90% of progress bars are! lying! But they make us feel ! warm fuzzy, which is good. (warm fuzzy is good for retention / conversion)
  31. 31. OOH!! shiny! new! cover
  32. 32. I’m not a crowdfunding expert, I had to hustle my ass off! Here’s how I did it yongfook book preorders
  33. 33. #tweetable! Crowdfunding something small ! is like launching a mini startup. ! A great way to practice marketing!
  34. 34. Activity Time!! Please wait while ! I put you into groups
  35. 35. Lets Growth Hack a Fictional Star tup!
  36. 36. Michelin Star ! Pet Food! for Fancy Pets
  37. 37. Instant Messaging! for Senior Citizens
  38. 38. Match.com! for Foodies
  39. 39. Objectives: ! 1. Identify a target market ! 2. A channel to reach them ! 3. A marketing idea for that channel: What Why + bonus points for growth hacky ways to increase ROI!
  40. 40. Simple Example (= 1 candy!)! ! We are a fancy new vodka brand.! ! We want to reach affluent young professionals.! ! We’re going to run an offline campaign, and set up booths giving free after-work booze outside major offices downtown.! ! But! we will only give drinks to ! groups of 4 or more. (forces people to ask their friends - most likely using social media)
  41. 41. Rich Pet Owners / Senior Citizens / Foodies Outbound Marketing! Push yourself in front of customers Inbound Marketing! Earn a customer’s! interest Channels! Media, Trade Shows, ! Direct Sales, ! Banners, Events Channels! Content (Blog, Social, Infographics, eBooks),! Search, PPC What / How / Why? What / How / Why? Growth Hacking! Maximize effects with minimal effort!
  42. 42. Presentations
  43. 43. QA
  44. 44. www.growthhackinghandbook.com Now Buy The Book!! A handy guide of 100 online marketing tactics for your startup, ! from quick wins to complex hacks. Buy the Book Now
  45. 45. Instagram / Twitter ! @yongfook! ! Blog! yongfook.com VJCPMU

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