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카카오톡
번호이동
그 불편함에
대하여
경영학과 4학년 b231362 한여미
1. KAKAOTALK
2. PROBLEM
3. PROPOSITION
4. BENCHMARKING
5. LIMIT
1. KAKAOTALK
1. KAKAOTALK
1. KAKAOTALK
Q현재 카카오톡의 국내와 전세계 사용자수
A지난 2분기 기준, 월간 이용자,
국내 3866만 명, 글로벌 4807만 명
다음카카오 박두완 카카오톡 서비스파트장과 인터뷰 중에서 (2015년 9월)
1. KAKAOTALK
1. KAKAOTALK
1. KAKAOTALK
모바일 채팅 서비스의 성장 둔화
다음카카오는 서비스 확대
1. KAKAOTALK
2. PROBLEM
“ 카카오톡 번호이동의
그 불편함 “
2. PROBLEM
카카오톡에 직접 문의해 보았다.
Q 번호이동을 어떻게 하나요?
2. PROBLEM
2. PROBLEM
A 번호이동 방법
이전 계정 자동
탈퇴 및 동기화
기존 아이
디로 로그인
새 번호인증재설치
2. PROBLEM
2. PROBLEM
새 번호를 인증하고
이메일계정에 로그인 하니..
번호가 맞지 않다며 거부!
2. PROBLEM
두 계정 모두 여전히 존재하고..
2. PROBLEM
카카오톡 재설치로 인하여
대화방에서 퇴장당하고..
2. PROBLEM
“카카오톡은 번호 기반 서비스로, 질문자님처럼 번호를 받은 국가가
달라지는 경우 추가로 카카오 계정 로그인 시도시 72시간동안 로그
인이 차단되게 됩니다.
이 경우 악의적 목적으로 계정이 사용되는걸 막기 위해 일괄적으로
취해지는 조치이며, 원칙적으로는 해당 한국번호로도 72시간동안
카카오톡 사용 시도가 없어야 계정 로그인 시도가 가능합니다.”
<카카오톡 고객센터>
2. PROBLEM
번호이동
의 문제
번거로움
정보 오입력
자동 차단
대화방 강
제 퇴출
2. PROBLEM
“ 간편한 번호이동으로…..
국내 사용자들의 마음과
해외 이용자들의 마음을
사로잡을 수 없을까?
3. PROPOSITION
“
4. BENCHMARK
4. BENCHMARK
1. 상세한 개념 설명
4. BENCHMARK
결제정보와,그룹채팅방과, 본인의 프로필이 자동으로 이동
친구들과의 대화 기록 자동 이동(기기변경이 없다면)
그 전 계정 자동 탈퇴, 타인에게 본인의 예전 계정 사라짐
번호변경 사실은 타인에게 공표되지 않으나 같은그룹 채팅방 에는 변
경된 번호가 명시됨
4. BENCHMARK
2. 상세한 방법 설명
4. BENCHMARK
4. BENCHMARK
4. BENCHMARK
4. BENCHMARK
프로필 자동 이동
대화방 유지
바뀐 번호 대화 그룹 내 명시
4. BENCHMARK
해외 진출에 있어서
직접적인 도움은 예상할 수 없음
5. LIMITATION
타 서비스의 완벽한 복제일 뿐
카카오톡만의 기능이 아니다
5. LIMITATION
카카오톡의 다른 서비스들과
시너지효과를 기대할 수 없다
5. LIMITATION
경영혁신2015 b231362 한여미

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경영혁신2015 b231362 한여미