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10 REASONS YOUR IOT
PROJECT WILL FAIL
1
ThingMonk 2017
▸ Yodit Stanton
▸ A Data Nerd
▸ Chief Unicorn at
OpenSensors
▸ @yoditstanton
▸ hello@opensensors.io
WHAT OPENSENSORS DO
▸ Commercial Building
monitoring
▸ Environmental Sensing
▸ Asset Monitoring
75% OF IOT PROJECTS ARE
CURRENTLY A FAILURE
Connected Futures Cisco Research
THIS TALK WILL BE USELESS FOR THOSE THAT
▸ Want to get rich without doing the work
▸ Are looking for strategies to sell ‘shovels for the gold rush’
MY AIM IS TO HELP TO MAXIMISE YOUR CHANCES OF DELIVERY
#1. THINKING OF
IOT AS ONE
INDUSTRY
Wearables, consumer products, smart homes,
connected cars, factories, commercial buildings are all
different. They will all have distinct stacks in hardware,
software, connectivity, provisioning, analytics….
#2 BEING A TECH MAGPIE INSTEAD OF THE PROBLEM AT HAND
Rubbing Blockchain or Big Data tech on it isn’t going to save you
#3 NOT UNDERSTANDING
MIDDLEWARE IS ONLY 1%
OF THE SOLUTION
I have spun up a Kafka Cluster and are ready to connect all the things
is like saying I have a Dynamo instance and am ready to open an e-
commerce store
MAP REDUCE ON
!!!!!!!!!!!!!!!!
!!!!!!!!!!!
!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!
RESULT
!
#4 THINKING YOU CAN DATA JUJITSU
YOUR WAY OUT OF CRAP READINGS
FROM LOTS OF CHEAP SENSORS
#5 NOT BUILDING A
MULTIDISCIPLINARY TEAM
YOU NEED HARDWARE,
SOFTWARE,
NETWORKS, DATA, QA,
PM, OPS, UX, PRODUCT
EXPERTISE.
WE ARE HIRING: ONLY THOSE THAT
WANT TO GET THEIR HANDS DIRTY
MAY APPLY… SALES, ENGINEERING
Contact: hello@opensensor.io
#6 NOT SPENDING 40%+ OF YOUR TIME AND MONEY ON LOGISTICS
▸ Supply chain management
▸ Distribution
▸ Site Assessments & Network Design
▸ Project Management
▸ Ongoing HW support
#7 NOT UNDERSTANDING THE
IMPORTANCE OF PROVISIONING
UNTIL AFTER SHIPPING
Your analytics is meaningless unless you know exactly where the
device is.
#8 TRYING TO RUN BEFORE YOU CAN WALK
De risk and iterate on your project following these steps;
▸ 5 sensors working in a lab
▸ 50 sensors working in POC
▸ 500 working in the wild…
Any vendor will not be able to tell you what you need at
5000 sensors without this…
#9 NOT LEARNING FROM COMPUTING HISTORY
Dear children of SAAS,
Did you know we used to ship
networked HW + SW reliably all the
fucking time? We left
documentation and most of us are
still alive, working in industry. Just
ask for help.
Regards,
Engineers from the 80s & 90s
#10 NOT APPRECIATING
HOW BIG OF A DEAL ALL
THIS ISInstead of the billions of sensors, focus instead of why we are doing this
and what it could enable people to do
LET’S STOP PRETENDING IOT NEEDS THE SAME SOLUTION
Would like to see more of
▸ Differentiation between the segments and to collectively talk
about what they need
▸ Focus on customers vs company ambition
▸ Willingness to collaborate as none of us can do this alone

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Top 10 reasons your IoT project will fail

  • 1. 10 REASONS YOUR IOT PROJECT WILL FAIL 1 ThingMonk 2017
  • 2. ▸ Yodit Stanton ▸ A Data Nerd ▸ Chief Unicorn at OpenSensors ▸ @yoditstanton ▸ hello@opensensors.io
  • 3. WHAT OPENSENSORS DO ▸ Commercial Building monitoring ▸ Environmental Sensing ▸ Asset Monitoring
  • 4. 75% OF IOT PROJECTS ARE CURRENTLY A FAILURE Connected Futures Cisco Research
  • 5. THIS TALK WILL BE USELESS FOR THOSE THAT ▸ Want to get rich without doing the work ▸ Are looking for strategies to sell ‘shovels for the gold rush’ MY AIM IS TO HELP TO MAXIMISE YOUR CHANCES OF DELIVERY
  • 6. #1. THINKING OF IOT AS ONE INDUSTRY Wearables, consumer products, smart homes, connected cars, factories, commercial buildings are all different. They will all have distinct stacks in hardware, software, connectivity, provisioning, analytics….
  • 7. #2 BEING A TECH MAGPIE INSTEAD OF THE PROBLEM AT HAND Rubbing Blockchain or Big Data tech on it isn’t going to save you
  • 8. #3 NOT UNDERSTANDING MIDDLEWARE IS ONLY 1% OF THE SOLUTION I have spun up a Kafka Cluster and are ready to connect all the things is like saying I have a Dynamo instance and am ready to open an e- commerce store
  • 10. #5 NOT BUILDING A MULTIDISCIPLINARY TEAM YOU NEED HARDWARE, SOFTWARE, NETWORKS, DATA, QA, PM, OPS, UX, PRODUCT EXPERTISE.
  • 11. WE ARE HIRING: ONLY THOSE THAT WANT TO GET THEIR HANDS DIRTY MAY APPLY… SALES, ENGINEERING Contact: hello@opensensor.io
  • 12. #6 NOT SPENDING 40%+ OF YOUR TIME AND MONEY ON LOGISTICS ▸ Supply chain management ▸ Distribution ▸ Site Assessments & Network Design ▸ Project Management ▸ Ongoing HW support
  • 13. #7 NOT UNDERSTANDING THE IMPORTANCE OF PROVISIONING UNTIL AFTER SHIPPING Your analytics is meaningless unless you know exactly where the device is.
  • 14. #8 TRYING TO RUN BEFORE YOU CAN WALK De risk and iterate on your project following these steps; ▸ 5 sensors working in a lab ▸ 50 sensors working in POC ▸ 500 working in the wild… Any vendor will not be able to tell you what you need at 5000 sensors without this…
  • 15. #9 NOT LEARNING FROM COMPUTING HISTORY Dear children of SAAS, Did you know we used to ship networked HW + SW reliably all the fucking time? We left documentation and most of us are still alive, working in industry. Just ask for help. Regards, Engineers from the 80s & 90s
  • 16. #10 NOT APPRECIATING HOW BIG OF A DEAL ALL THIS ISInstead of the billions of sensors, focus instead of why we are doing this and what it could enable people to do
  • 17. LET’S STOP PRETENDING IOT NEEDS THE SAME SOLUTION Would like to see more of ▸ Differentiation between the segments and to collectively talk about what they need ▸ Focus on customers vs company ambition ▸ Willingness to collaborate as none of us can do this alone