The story of this presentation can be found in this post: http://yoast.com/victory-commons/

1. Victory of the Commons

2. http://yoast.com/

4. Give, and it will
be given to
you.
Luke 6:38

5. Tragedy of the Commons @yoast

6. Reversed Tragedy of the Commons @yoast

7. Hippie... @yoast

8. History

9. History @yoast

10. History @yoast

11. Oldest article @yoast

12. Blog posts @yoast

13. Business

14. Business
The result of all that giving:
until 2010 I made no money whatsoever on WordPress.
@yoast

15. I was mowing the pasture all day long. @yoast

16. Business @yoast

17. Business
The result of that:
I needed a job in which I did other things
(which happened to be consulting on SEO)
@yoast

18. The Economics of Open Source

19. Adam Smith @yoast

20. Adam Smith
Adam Smith stated that:
In competition, individual ambition
serves the common good.
@yoast

21. Adam Smith
Meaning:
if every individual does what is
best for him, the situation will be
most optimal.
@yoast

22. Adam Smith
Following Adam Smith would mean:
do what’s best for my wallet,
and thus, stop developing open source plugins.
@yoast

23. Tragedy of the Commons @yoast

24. John Nash @yoast

25. John Nash @yoast

26. John Nash @yoast

27. Nash Equilibrium
“Everyone has to do what’s best for him
and the group.”
@yoast

28. Nash Equilibrium
Looking for a Nash Equilibrium:
two equally important goals:
- growing the company
- improving our “pastures”
@yoast

29. So: making money

30. Consultancy @yoast

31. Website Reviews @yoast

32. Premium Plugins @yoast

33. Aside: the importance of good branding @yoast

34. Reputation @yoast

35. Reputation
Your reputation is a direct result of
your “giving”, but: it’s easy to lose.
@yoast
http://www.flickr.com/photos/49512451@N00/2814014339/

36. Too many sheep on the pasture... @yoast

37. Or too much mowing of the pasture @yoast

38. Balance @yoast

39. Conclusion

40. Conclusion
Just developing open source software
and giving it away all the time?
NOT GOOD.
@yoast

41. Conclusion
Open Source development and making
money should go hand in hand.
@yoast

42. Conclusion
Profits support you
growing your company.
@yoast

43. Conclusion
Part of those profits should be
reinvested in the pasture.
@yoast

44. Conclusion
If we all do that, we all benefit.
@yoast

45. Conclusion
And we all get an even bigger and
greener field to play on.
@yoast

46. Conclusion
So I don’t need just me to succeed.
I need you to succeed as well!
@yoast

47. Conclusion
So: if you have a good business model,
that supports
the growth of open source.
That way, we can truly have:
@yoast

48. Victory of the Commons @yoast

49. Volg ons :)Volg ons :)
Twitter: @yoast
Facebook: http://www.facebook.com/yoast
Site: http://yoast.com/
The End.