O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Although this may be true, According to Business2Community, 80% of social media users prefer to connect with brands through Facebook.
With more than 1 million websites integrating with Facebook in various ways (Social-sign in, checkout, comments, etc) you simply MUST have a presence on this platform. Over the last year, 77% of B2C and 43% of B2B companies stated they had acquired customers from FB
I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
Social Media 101
An introduction to social media for businessBy Yasheaka Oakley YOakleyPR.com
About Yasheaka Cheyney University, 2011 Bachelor of Arts in Communication Arts Public Relations Minor - Graphic Design Kent State University, 2014 Master of Arts in Journalism & Mass Communications Public Relations
Public Relations Social Media Content Development Facebook Media Relations Google+ Online Marketing LinkedIn Email Marketing Twitter Web Management WordPress Blogging
Social Media for Business Engaging in social media is time consuming, it’s not a one-and-done effort—it’s a commitment Social media isn’t a quick fix or short-term public relations or marketing tool Businesses should always keep their target audience in mind when engaging current or potential customers via social media If your customers aren’t using a social network, then you shouldn’t be either!
Social Media for Business Purpose 1: Sharing Funny cat photos your followers enjoy Links to articles that keep your followers informed Purpose 2: Promotion Information on company discounts, promotions, contests, etc. Purpose 3: Interaction Interact with customers and provide consumer support for complaints, questions, etc.
“Focus on developing aquality network that can actually help you achieve your goals.” - Patrice-Anne Rutledge, author of Using LinkedIn
The Big Four At the very least, you must have a presence on “the big four” Facebook Google LinkedIn Twitter Learn how to craft a conversation for each
FacebookFacebook is themost addicting ofthe social networkswith 23% of itsusers checkingtheir account fiveor more timesevery day. -Edison Research
Facebook for Business Consumers are Facebook Fan Pagesmore likely to trust Brand worth measured in “Likes” messages shared Facebook Want Buttonby their friends & 47% of Americans say family than a Facebook has the brand. greatest impact on their purchase behavior Edison Research - Stephen Herskovitz
Facebook Fan Pages Facebook has become less about people connecting, and more about promotion and advertising.
GoogleA versatile suite ofproducts, apps, andservices that canoptimize yoursearch engine(SEO) rank andstreamline yourbusiness at the sametime!
Google for Business Google includes: Google+ “Google Analytics Google Blogger is used by over Google Mail (Gmail) 50% of the top Google Calendar Google Analytics 10,000 websites Google Drive / Docs in the world.” Google Maps / Places - Lou Dubois, Inc.com YouTube
LinkedInGrowing at a rate of 2new members persecond, LinkedInhas become thefastest growingnetwork forprofessionally-minded individuals. - Go-Globe.com
Stand Out Professionally LinkedIn accounts that are 100% complete are 40 times more likely to get found in a LinkedIn search Finishing your profile takes some time, but it is mandatory for success
LinkedIn Checklist 1. Professional Photo 2. Unique Headline 3. 2-3 Past Positions 4. Profile Summary 5. Education 6. 5 Special Skills 7. 2 LinkedIn Recommendations
TwitterTwitter is the socialplatform most userswould utilize toshare yourcontent—notsurprising when it’susers send over 750tweets per second. - Go-Globe.com
Twitter for Business Create a balance of tweets to avoid “Twitter Jail” i.e. account suspension BufferApp suggests sending only 4 tweets per day and will schedule your posts for times with the most online activity
Twitter for Business Consumers complaining via social media expect a response within 30 minutes regardless of the time of day, but more than 56% are being ignored on Twitter - AllTwitter
Social Sharing on The Big Four How likely are users to share your content? It depends on the platform! Infographic shows sharing for every 100 million users per networkResearch by umpf.co.uk
Link Your Profiles to Build Networks Include your social URLs on your … Blog Website Resume Email Signature Business Cards Other Social Networks
An Easy Resource Infographic: Social Media Statistics and Facts of 2012 by Go- Globe.com Covers: Facebook, Twitter, LinkedIn, Blogging, YouTube, Pinterest, Instagram, Google+ http://bit.ly/VdB1Do
Connect with Yasheaka Google search “Yasheaka Oakley” Facebook.com/YOakelyPR LinkedIn.com/in/YOakley Twitter.com/YOakleyPR Sign up now and get FREE Social Media tips: http://eepurl.com/oD_-T