1. Executive Summary
Company Name Terracam Pty Ltd
Contact Name and Title: Yame Nkgowe; Director
Address: Street, City, country: c/o First Steps Venture Center, Paledi
House, Plot 50664, Fairgrounds, Gaborone, Botswana; Phone: +267 3996000 / +267 77400190
Email: yame.nkgowe@gmail.com; Website: www.terracam.co.bw* (re-branding, re-positioning)
Business Description: Botswana owned & operated UAS (drone)
Aerial Data and Integration Service Provider providing B2B aerial
imaging & photogrammetric data processing services saving targeted
clients’ time & money.
Business Background: Driven by a passion to “help people to help
themselves,” and an understanding that business is about people, I
chose to deliver a pioneering service leveraging unmanned aerial
systems (UAS –or drones) as they are the future happening now; A
tool for good, that is relevant, and continuously evolving in all
industries they interact with --most importantly, they leverage off of my
skills, passions, and experience.
Problem/Solution: 1. How to retrieve usable information, 2. To make
timely decisions, while 3. Driving down business operating costs and 4.
Getting a whole view of operations/site. Traditional survey methods
and manned aircraft can take weeks to complete or cost over 2-3 times
our service respectively, while also requiring specialized hardware,
software, and teams.
Products/Services: B2B UAS Aerial Data & Integration Service
Provider using “best in class, fit for purpose” drone technology,
licensed photogrammetric data analysis software & skills, and cloud
based visualization applications to deliver client specific 2D, 3D and
other photogrammetry reports & data sets (without the need for any
added investment) to inform mission critical/production related
decision-making for ongoing operations & projects saving time &
money.
Technologies/Special Know-how: “Best in class, fit for purpose:
Drones –Smart Little Things (Denmark), DJI (China), and Sensefly
ebee (Switzerland); Hardware –Specialized 3
rd
party sensors, gimbals,
and cameras; Software –Flight control, Telemetry, and Data
processing; Skills – UAS RPAS Operator Training (RSA); Data
processing (SLA agreement)
Robotics & Maintenance –Sourced in-country or RSA;
NB. Primary focus is technology localization & capacitation and
knowledge/skills transfer
Markets: Our niche market/service expertise is data acquisition > data processing > data extraction >
reporting. This repetitive, lean model allows us to deliver data sets & reports for key target market segments
(low hanging fruits) in the initial 24-36 months of operations that are driven by 2 things – 1. 80/20 rule and 2.
Those that lend themselves to building sustainable, repeated contract work –
1. Mining (74% of Y1 revenue –stockpile volumes, areas, distances, gradients, pit visuals): BCL Mine,
Debswana Diamond Mining Company, Morupule Colliery (Coal supplier to BPC), Lucara Diamonds, Botswana
Ash, and Botswana Chamber of Mines Citizen Empowerment Program (5% service fee charged on value of
contracts sourced through program);
2. Large Scale Arable Farming (26% of Y1 revenue –soil health/profiles, contours, water & pest stress):
Survey work on the 25,000ha Pandamatenga Farms to inform food security response to climate effects (client:
Botswana Agricultural Marketing Board; Pandamantenga farming region produces 75% of cereals & grains in
Botswana); AND
3. Survey/Construction/Infrastructure/Property Inspection (Focus of Y1-Y2 Revenue Diversification –
topographical surveys, project status visuals, 2D/3D models): Sub-contracting arrangement with NOA
Survey Consultants Pty Ltd –existing land survey partner (to leverage off of their PPADB & Land Surveying
Accreditation).
NB. Actively pursuing alternative funding options: 1. PO financing, 2. Local grant funding (eg. National
Environmental Fund – no ceiling) and International grant funding (Innovate UK Agritech Catalyst –
GBP400K) to offset risk of missing out on service revenue targets.
Management: Mr. Yame Nkgowe (Director,
Business Manager); 10+ years Business
Management experience & 2 years boot strapping
Terracam Pty Ltd
(see: https://www.linkedin.com/in/yame-nkgowe-
02894057)
Key Advisors/Board Members:
Sourcing through Tokafala Enterprise
Development Program (at assessment stage;
see: www.tokafala.co.bw)
Industry: UAS (Drone) Aerial Data Services
Number of Employees: 02
Bank: First National Bank of Botswana
Amount of Financing Sought ($): 407,428
Current Investors: none
Use of Funds: i.e. Fixed ($134,750): Drone
equipment, hardware (sensors, telemetry,
multispectral cameras, gimbals, and spare parts),
laptops, custom data processing computing,
software licensing, field vehicle;
Working – 24 months ($272,678): rental, payroll,
training, professional services (legal, insurance,
Co. secretarial (incl/ accounting & tax) ISP, web
hosting, graphic design, SEO & analytics,
technical experts –1. regional market access
study & positioning, and 2. improve business
model to include GIS/Photogrammetry
applications expertise), marketing & branding, fuel
& maintenance, airtime, events: international UAS
expos, regional target client industry trade shows,
national expos & conferences, sponsorship)
NB. 18 month Working Capital (Cash in Hand)
on financial summary is for
bridging/capacitating; hence forms most of
other funding requirement
2. Competition: 1. Survey Departments within prospective clients; 2.
Traditional Land Surveying Companies; 3. Department of Surveys & Mapping;4. Hobbyists Drone Operators
(looking to monetize on their initial investment); 5. South African UAS Operators (looking to expand into the
region)
Business Model and Distribution Channels: Locally owned & operated B2B Service Model that starts with
client scope where arrangements are either project (once-off or ad-hoc) or through contracted (SLA contracts),
our fees are based on our service methodology – Mobilization > Flight Time > Data Extraction & Quality
Check > Image/Data Processing > Visualization & Reporting
Financial Projections: 2017 2018 2019
Revenue in ($): > 297,895 309,811 322,203
Earnings before Interest and Taxes ($) :> 62,094 136,385 147,112