slides used for the "Intro to GTM" workshop given at StartupsInTheSun.com March 2015

1. GoToMarket Workshop
Startups in the Sun
25 March 2015
Mike Bradshaw
@ymb
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2. What is GoToMarket?
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3. 3
Where to start?

4. • What are your primary and secondary goals?
• Think pre-launch, launch, post-launch
Exercise 1: Goals
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5. 5
Personas

6. Exercise 2: Personas
• What is your primary user group?
• Describe the persona(s) you are targeting with your app
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7. Functions covered by GoToMarket
• Deployment plan
• Development timeline, scope (input)
• Marketing / PR / Media
• Sales / sales channels / partnering
• Support
• Legal
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8. Development / deployment
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9. Exercise 3: Development / Deployment
• What are your current deployment plans?
• What are your key app metrics? Are they linked to your GTM goals an
metrics?
• How about roadmap, lifecycle?
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10. Sales / Channels
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11. Exercise 4: Sales / Channels
• What are your main sales and/or channel activities?
• Can you think about any potential partners to work with?
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12. Support / Legal
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13. Exercise 5: Support / Legal
• What are your current support channels, what is missing?
• How do you close the loop?
• What are your main legal headaches at the moment?
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14. PR & Media
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15. Exercise 7: Media / PR
• Have you covered the basics in your media plan?
• What is your plan to make yourself appealing to traditional media?
• What is your story?
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16. Marketing
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17. Exercise 6: Marketing
• Check you current planned marketing
activities:
• Anything missing? Anything you could do more?
• How about pre-launch
• Marketing channels
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18. Deployment plan
Development timeline, scope (input)
Marketing / PR / Media
Sales / sales channels / partnering
Support
Legal
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19. Customer Journey – GTM next level
Interest
Awareness Pre-buzz
Launch
Download
UseBored
Upsell /
Cross-sell
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20. 20
@ymb http://about.me/ymb
http://linkedin.com/in/michelbradshaw