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Managing your online presence - Montreux Jazz Academy - 2014 11 02

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Yan Luong
Yan Luong

Supporting presentation of a masterclass I gave at the Montreux Jazz Academy. The masterclass aimed at overseeing today's digital landscape and how artists and musicians can leverage the web and social media in order to manage their image.

Presentations & Public Speaking
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Managing your online presence Yan Luong Head of Digital Communications Presence Switzerland (FDFA) yanluong.com @yan_luong
@yan_luong @yan_luong
LET’S TALK ABOUT YOUT DIGITAL FOOTPRINT @yan_luong
@yan_luong
WHY DOES IT MATTER? @yan_luong
Findability
Communities @yan_luong
WHERE DOES IT BEGIN? @yan_luong
Personal Branding @yan_luong
@yan_luong
The content burger @yan_luong
YOUR WEBSITE @yan_luong
@yan_luong
Newsletters Greetings Guts Getting @yan_luong
@yan_luong
@yan_luong
@yan_luong
SOCIAL MEDIA & COMMUNITIES @yan_luong
24
25
26
@yan_luong
@yan_luong
@yan_luong
You are a media You have got an audience Your audience are makers Your audience has an audience @yan_luong
@yan_luong
@yan_luong
@yan_luong
Information Emotion Belonging @yan_luong
@yan_luong
THANK YOU! @yan_luong

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