about tata motors upto date 2010

1. PRESENTED BY :
Y.KARTHEEKGUPTHA
SUDHANSHU RATHORE

4. Company Profile
• Headquarters - Mumbai.
• TML is currently headed by Ratan N Tata.
• Tata Motors manufactures HCV, LCV,
Passenger cars, MUV and Military Vehicles.
• Global operations - UK, South Korea, Thailand and Spain.
• TML - world's fourth largest truck manufacturer.
world’s second largest bus manufacturer.
• The company have 24,000 +employees

5. HISTORY
• Tata Motors Limited is a part of Tata Group.
• Founder - Jamshedji Tata (TELCO).
• The company was established in 1945 as a locomotive
manufacturing unit.
• It tied-up with Daimler-Benz and entered Commercial vehicle
segment in 1954.
• In 1992, it entered Small vehicle segment
• Tata Motors decided to pursue joint ventures.
– Cummins Engine Co., Inc., was the first company to jointly venture
with Tata in 1993.

6. VISION :
“Best in the manner in which we
operate, we deliver, and
our value system and ethics.”

7. Commercial
Vehicles
Passenger
Vehicles
Military Vehicles

8. Passenger Cars & Utility vehicles
Tata
Sumo/
Spacio
Tata
Safari
Tata
Indica
Tata
Indigo
Tata
Winger
Tata
Magic
Tata
Nano
Tata
Xenon
XT
Tata
Xover
(2009)
Tata
Manza
(2009

9. COMMERCIAL VEHICLES
» Tata Ace
» Tata Starbus
» Tata Globus
» Tata Marcopolo Bus
» Tata Novus
» Tata 407 EX
17th September, 2010
Tata Motors Cng-electric Hybrid Bus, India’s First, On Delhi
Roads

10. Military Vehicles
• Specialization in Military
Defense Transport Solution
• Introducing new trucks for military defense
purpose
• Large Investments in R & D ,to meet international
standards

11. Some of them are listed below :
• Tata LSV
• Tata 2 Stretcher Ambulance
• Tata 407 Troop Carrier
• Tata LPTA 713 TC
• Tata LPT 709 E
• Tata SD 1015 TC
• Tata LPTA 1615 TC
• Tata LPTA 1621 TC
• Tata LPTA 1615 TC
• Tata Winger Passenger Mini Bus

12. Concept products :
• 2000 Aria Roadster
• 2001 Aria Coupe
• 2002 Tata Indiva
• 2004 Tata Indigo advent
• 2005 Tata Xover
• 2006 Tata Cliffrider
• 2007 Tata Elegante
• 2009 Tata Prima

13. Branches in INDIA
Northern
Region
• New Delhi
• Chandigarh
• Jaipur
• Lucknow
Eastern
Region
• Kolkata
• Orissa
• Patna
Western
Region
• Mumbai
• Pune
• Nagpur
• Indore
• Ahmedabad
• Raipur
Southern
Region
• Bangalore
• Hyderabad
• Cochin
• Chennai
• Madurai
• Salem
• Coimbatore
PMTelang
ManagingDirector(IndiaOperations)
TataMotors

14. Branches
UK
South Korea
Russia
Europe
Africa
the Middle East
South East Asia
South Asia
South America.
In world
RTWasan
Head,CommercialVehiclesDivision
TataMotorsInternationalBusiness

15. ORGANISATIONAL STRUCTURE

18. TATA MOTORS IN STOCK
• Tata Motors Limited BOM 1,083.70
• Tata Motors Limited (ADR) NYSE 24.53
• TATA MOTORS LIMITED NSE 1,083.70
• Tata Motors DVR 'A' Ord NSE 773.00

19. Tata Motors Inc. in NYSE
•Tata Motors was first listed on the NYSE in 2004.
•It created wealth of Rs. 320bn during 2001-2006.
• IT stands among top 10 wealth creators in India.
•It has its manufacturing bases in Jamshedpur, Lucknow and Pune.
• Tata Motors has recently had a couple of important mergers and acquisitions
like with Daewoo in South Korea, Hispanso and a JV with Fiat.

20. Type Public :
• (NYSE: TTM)

21. Tata Motors DVR 'A' Ord
(Public, NSE:TATAMTRDVR)

22. TATA MOTORS LIMITED
(Public, NSE:TATAMOTORS)

23. TATA MOTORS IN BSE

26. Joint Ventures & Acquisitions
• In 2004, the acquisition of Daewoo Commercial Vehicle of South
Korea.
• In 2005, Hispano Carrocera – Spanish bus manufacturing company.
• In 2006, TML has formed 51:49 Joint Venture with Marcopolo,
Brazil-based global leader in bus body building.
• In 2007, TML also formed a joint venture with Fiat.
• In 2008, the acquisition of British Jaguar Land Rover (JLR) business.

27. Subsidiary companies formed/acquired:
• Tata Hispano Motors Carrocera S.A., (Hispano)
became a subsidiary consequent upon the
Company exercising its put option and increasing its
stake from 21% to 100%.
• JaguarLandRover Limited, the Company’s
subsidiary formed the following subsidiaries, viz.
Jaguar Land Rover Brazil (LLC), Limited Liability
Company "Jaguar Land Rover" (Russia), Land Rover
Parts Limited and Land Rover Parts US LLC.

28. Fiat India Automobiles Limited
A 50:50 joint venture company between Tata
Motors Limited and Fiat Company located
It is located at Ranjangaon, Maharashtra is
engaged in the manufacture of Tata and Fiat
branded products as well as engines and
transmissions for use by both the partners

29. MARKETSTRATEGIES
• Products, branding and advitisements
(from 0 to 100 %)
• Pricing strategies
(determining low price in market)
• Place
(selling at right place)
• Maintenance and support
(good maintenance services)

30. SOME MARKET FIGURES
Market shares till 1998
Maruti
57%Santro
22%
Matiz
15%
Uno
6% Maruti
Santro
Matiz
Uno
Market shares after Indica launch, Dec.
'99
Maruti
36%
Santro
27%
Matiz
12%
Uno
7%
Indica
18%
Maruti
Santro
Matiz
Uno
Indica

32. SOMEFINANCEFIGURES
• Jaguar/Land Rover whole sale sales in 2009-10
grew to almost 194,000 units. Both brands
improved
• Their performance impressively mainly due to
the very positive customer response to its
newly launched luxury sedans and the fact
that the Company has succeeded in achieving
a significance reduction in cost with improved
operational efficiencies.

33. Contd……
• Tata Motors posted record consolidated net
revenues and profits of Rs. 92,519 crores
($19,376 million) and Rs. 2,571 crores ($538
million) respectively during the financial
year(2009-10).
• The Company’sdomestic sales in India for cars
and commercial vehicles was 633,862 units – a
growth of 34.1%.
• Passenger vehicle sales alone increased by
25.3% to 260,020 units.

36. 36
Competitors
Commercial
Vehicles
Passenger
Vehicle
• Ashok Leyland
• Volvo Motors
• Swaraz Mazda
• Mahindra Motors
• Maruti Suzuki
• Honda Motors
• Hyundai Motors

37. SOCIAL RESPONSIBILITY
• EMPLOYABILITY
• Technical & Vocational training (2935)
• EDUCATION
• Infrastructures & scholarshipfor
schools(25,000)
• HEALTH
• Safe drinking water
• Curative health service
• Low cost toilet build
• ENVIRONMENT
• Plantations(263517)
• Natural dissaster fundings.
• Smokeless chullahs installed(200)

38. MILESTONES :
• Indica - India’s first fully
indigenous passenger car
• Tata Motors acquires Daewoo
Commercial Vehicle Company
in 2004.
• Tata Motors gets listed on the
NYSE in 2004.
• Acquisition of Jaguar and
Land Rover in 2008.
• Tata Motors launches ‘Nano’ -
The People's Car in 2009.
AWARDS :
• Land Rover double header at
the Auto Express 2010 new car
awards
• Golden Peacock Award for
Occupational Health & Safety
for the year 2010
• CVBU Pune receives
Excellent Energy Efficient
Unit award
• CVBU Pune declared
winner of the MPCB
Vasundhara Awards 2010

39. AWARDS FOR NANO
• Tata Nano has won includes Compact Car of
the Year
• Entry-level Mini Car of the Year,
• Indian Automotive Design of the Year,
• The Most Value for Money
• Car of the Year
• Small Car of theYear
• Micro Car of the Year

41. 41
 Market leader in Automobile Industry.
Aggressively acquiring foreign brands
to increase its global presence.
Produce low price car with low fuel
consumption.
 Return on Investment on TATA motors
shares in low.
 Has not got a foothold in the luxury car
segment in its domestic market.
Advantage of their low cost car by
entering into third world countries
where peoplehave low purchasing
power.
Shouldfocusin developing luxury
cars.
Joint ventures in other countries
allow TATA motors to easily enter
into new market.
 Have low cost advantage over its
competitors, once the competitors
find out the low cost production
methodology then there will no
competitive advantage
Major challenge for TATA motors is
the rising prices of steel, Aluminum
and plastic which is heavily used in
vehicle manufacturing.
Low safety standards can impact
the sales.

44. Tata Motors Limited44