Investment Map the Market Analysis tool provides foreign direct investment (FDI) data for 80 countries at the sectoral level, together with foreign affiliates, trade flows and tariffs for over 150 countries. Visit http://www.investmentmap.org/

1. When you log into the Investment Map portal you will see four modules indicated by four tabs at the top of the page. By default, you will be directed to the first module: “identify industries for inward investment” for your country . This module contains four types of information: Foreign Direct Investment (FDI), foreign affiliates, international trade and tariffs. Note: this Guided Tour is designed to show functionalities only, and is provisional. A full user Guide, including detailed notes on content and analytics, is under construction. Investment Map – GUIDED TOUR

2. By default, economic activities (or industries) are ranked in descending order according to the amount of inward investment flows. Therefore, for the selected country, it displays at the top of the screen, the industries that have attracted the most foreign investment in the last year for which data are available. You can sort the economic activities by type of activity (primary in yellow, secondary in blue, services in pink). You can also analyse the information at the aggregate level, by type of activity (primary in yellow, secondary in blue, services in pink). Click here to rank the industries by type of economic activity Click here display the information at a more aggregated level … .. see which industries attract the most investment in a country Module 1: Identify industries for inward investment

3. Click here display the information at a more aggregated level Click here to display the information at a more detailed level You can also sort the industries by different criteria (e.g. exports, number of foreign affiliates etc), by clicking on any arrow at the top of the different columns. Click here to rank the industries by descending value of exports … .. see which industries are the biggest exporters in a country Module 1: Identify industries for inward investment

4. You can also click on the “+” signs next to the main column headings, to view more indicators for the four types of information. For example, by clicking on the “+” sign, a wider range of FDI indicators is displayed. Click here to view more information on FDI … .. see the industries where investment has grown the fastest in a country Module 1: Identify industries for inward investment

5. You can also click on the red arrow to view the historical data on inward FDI flows and stocks Click here to view data for the last ten years … .. get time series on FDI flows and stocks Module 1: Identify industries for inward investment

6. You can also click on the pdf icon to view the World Investment Directory for your country. This document presents FDI information collected by UNCTAD. Click here to view detailed information on FDI data … .. get background information on a country’s investment profile Click on the arrow to view all indicators as in previous screen Module 1: Identify industries for inward investment

7. A new window opens and shows the World Investment Directory file for the selected country (a pdf file). It includes metadata on FDI as well as a historical evolution of FDI data; classified by type of investment, geographic origin, and industry, when available. It also includes some information on the largest transnational corporation located in the country … by reading the World Investment Directory report for a country Module 1: Identify industries for inward investment

8. The World Investment Directory

9. By clicking on the “+” sign on the “Foreign Affiliates” heading, information on the activities of foreign affiliates located in the country are presented. Although not exhaustive, this data is a useful complement to the data on FDI (see data limitations) . Click here to view more information on the foreign affiliates located in the country … . find more information on the companies active in a country Module 1: Identify industries for inward investment

10. By clicking on the name of the leading parent company*, of each industry, a list of all parent companies with affiliates in the country for that specific industry will be displayed. Click here to view more information on the foreign affiliates located in the country * In terms of number of affiliates in the country … . see the leading companies active in each industry in a country Module 1: Identify industries for inward investment

11. In this new window, you can also click on a given parent company to view all its affiliates in the country – including those active in other industries . Click here to view more information on the foreign affiliates located in the country … ..see more companies active in an industry in a country Module 1: Identify industries for inward investment

12. You can view the details of each affiliate of the selected parent company, by clicking on that affiliate. Click here to view more information on the foreign affiliate … ..get more detail on each company Module 1: Identify industries for inward investment

13. You can also analyse the data on foreign affiliates by major line of business. Click here to analyse data on foreign affiliates by major line of business … ..get more detail on companies in a specific line of business within an industry Module 1: Identify industries for inward investment

14. You can also select any other major line of business where the foreign companies are active in your country. Click here to select another line of business … ..look at another line of business within the same industry Module 1: Identify industries for inward investment

15. Click here to view more information on international trade By clicking on the “+” sign on the “Trade” sub-heading, information on a number of Trade indicators is displayed. … ..explore the trade flows of a country in more detail Module 1: Identify industries for inward investment

16. You can also click on this icon to view the export portfolio graph. This chart identifies export product champions, achievers in adversity, underachievers or declining sectors, for the selected country. Click on the icon to view the export portfolio bubble chart … ..view a graphical presentation of export performance of a country Module 1: Identify industries for inward investment

17. … .. export specialisation in industries for which the international demand is growing quickly or slowly Click here to select another bubble chart Module 1: Identify industries for inward investment

18. … .. export specialisation in industries which are either attracting or not attracting foreign direct investment Module 1: Identify industries for inward investment

19. For the “Trade” sub-module, information up to the 6-digit level of the Harmonised System (HS) is available. This allows you to identify the leading export products of the selected country for each industry. Click here to analyse this industry more in depth … ..identify detailed products at 6-digit level where exports are growing well Module 1: Identify industries for inward investment

20. Details on the export and/or import markets are available by clicking on the export or import figures. Click here to analyse the export markets in the sector … ..see the markets for a sector Module 1: Identify industries for inward investment

21. A new window opens showing the trend in the country’s exports in the selected sector for the last four years and the tariff faced by Brazilian exporters in each market. By default all Brazil’s current export markets are shown but you can select a group of countries of interest, to which Brazil belongs. Click here to select a group of countries … .. see export values to all markets over last 4 years and tariffs faced Module 1: Identify industries for inward investment

22. Click here to close the window In this example, we can see that Brazilian export markets are not concentrated in the region but rather spread over the world … .. analyse exports to a region in more detail Module 1: Identify industries for inward investment

23. You can also analyse the export or import markets at the 6-digit level of the Harmonized System (HS) Click here to analyse the export markets at the 6-digit level … .. analyse export markets for a detailed product at 6-digit level Module 1: Identify industries for inward investment

24. A new window lists the country’s export markets at the 6-digit level of the HS. * If you have access to TradeMap, several queries ** can then be carried out. E.g. one can analyse data at the national tariff-line level or identify competitors in any target market. *The figures are shown here in US$ Thousands (note that all the other figures in Investment Map are shown in US$ million). ** See Trade Map User Guide at www.trademap.org … .. access Trade Map to analyse successful products in even more detail Module 1: Identify industries for inward investment

25. The sub-module on tariffs presents the tariffs applied by the country as well as the tariffs faced by its exporters. Click here to view more information on tariffs … .. A country’s tariff barriers / regional agreements may affect FDI decisions Module 1: Identify industries for inward investment

26. In this sub-module, an analysis of tariffs by partner country is also possible Click here to analyse the tariffs by partner country … .. A country’s tariff barriers / regional agreements may affect FDI decisions Module 1: Identify industries for inward investment

27. A new window lists the average tariffs applied by all markets to your country for the selected industry (Tariff faced). The tariffs applied by your country are also listed together with trade figures with the partner country … .. Identify open markets, tariff walls and bilateral asymmetries Module 1: Identify industries for inward investment

28. A more detailed analysis can be carried out at the product level (6-digit level of the HS) by clicking on “Tariffs faced globally”. Click here to analyse the tariffs faced by your country at the product level … .. Pinpoint opportunities based on tariffs faced or applied to key products Module 1: Identify industries for inward investment

29. A new window lists the tariffs faced by the country’s exporters for the selected industry. This option opens a Market Access Map* session. In this window, you can sort the partner countries by level of protection. Click here to sort the information by tariff level Note: Market Access Map www.macmap.org is an ITC tool to analyse the market access conditions . … .. Identify the “open” markets for your country’s exports Module 1: Identify industries for inward investment

30. This window that opens into Market Access Map includes ad valorem equivalents of specific duties (see glossary). If your country or institution has subscribed to a national license of Market Access Map, a more detailed analysis is possible*; e.g. data at the national tariff-line level. … .. Identify the markets “least open” to your country’s exports *See Market Access Map User Guide at www.macmap.org Module 1: Identify industries for inward investment

31. Click here to move to module 2 By clicking on module 2 or on an industry, you will find information on the competing countries that have attracted FDI in the past for a given industry. Module 2: Identify competing locations for inward investment

32. Click on the “+” signs next to the column’s heading, to view more indicators. E.g. you can obtain further information on FDI indicators for those countries that have attracted investment in the selected industry . Cross-country comparisons of data on FDI and foreign affiliates, though, are delicate* and must be used with care Click here for more information on that FDI data * See data limitations … .. See other countries that have attracted investment in an industry Module 2: Identify competing locations for inward investment

33. Filter the comparison to focus on a group of countries with similar characteristics (e.g. income and/or geographic location) to yours Click here to focus on a group of similar countries … .. Filter the data to focus on your “natural” competitors Module 2: Identify competing locations for inward investment

34. Click here for more information on Foreign Affiliates Clicking on the “+” button leads to more indicators on foreign affiliates. … .. Identify which firms are investing in your competitor countries Module 2: Identify competing locations for inward investment

35. Clicking on the “+” button leads to more indicators on trade. Click here to analyse the data at the HS 6-digit level … .. Compare your country’s export performance for specific products Module 2: Identify competing locations for inward investment

36. You can analyse the data for any of the four previous years. This option is available for data on both FDI and trade. Click here to select another year for FDI and trade data … .. Pinpoint a particular year Module 2: Identify competing locations for inward investment

37. This module emphasises outward investment - outward flows and stocks and foreign affiliates in the developing world. Data on foreign affiliates are organised by parent companies (headquartered in the chosen country).* Click here to switch to module 3 *Data on tariffs are not included in this module … .. look at outward stocks and flows for a particular industry Module 3: Identify investor countries

38. Click here to switch to module 4 Module 4 emphasises countries that invest abroad and the industries in which they invest. Data shown here included outward flows and stocks, and foreign affiliates in the developing world.* *Data on tariffs are not included in this module Module 4: Analyse investor profile

39. Click here to view information on affiliates abroad The same options presented in the previous modules are available. … .. Identify the industries in which a particular country is investing abroad Module 4: Analyse Investor Profile

40. Click here to see all US headquartered companies (in the food & beverages industry) that have affiliates abroad In module 4, data on foreign affiliates are organised by parent companies (headquartered in the chosen country). … .. See leading investor companies in each industry Module 4: Analyse Investor Profile

41. Click here to analyse the foreign affiliates of a selected company … . For a particular industry, identify firms that invest in developing countries Module 4: Analyse Investor Profile

42. Click here to view more information on a specific affiliate Click here to analyse the affiliates active in that line of business You can get detailed information on a selected affiliate company or analyse all the affiliates active in a selected line of business. … . For a particular firm, see its foreign affiliates located in developing countries Module 4: Analyse Investor Profile

44. Additional country information on FDI