Last updated on 6/23/2015

https://www.youtube.co
m/watch?v=zMPfxQunIR
w
Concept:
Showing the different
hardships of Ramadan, but
that orange will help you
with it all.
4 videos over the duration of
the month
Reaction:
Majority of positive reactions
as it is very relatable and
catchy.
Statistics:
9,761,933Views on Facebook
13,863,346 views onYouTube
Orange

https://www.youtube.c
om/watch?v=wtGnenS
S9_o
Concept:
Themed to El Leila
Elkeberrah
Family together concept
With 11 star
appearances
Reaction:
Majority pleased
Statistics:
5,862,858 views on
YouTube
20,462,531 viewsViews
on Facebook
Vodafone

https://www.youtube.c
om/watch?v=qxan2oF
mqUk
Concept:
Footballer El Neny as star
appearance
Inspirational video of success
for tomorrow
Reaction:
Positive reactions on the video
with people enjoying the humor
and inspiration
Negative reactions on the video
with the people not enjoying
the extreme notions portrayed
in the video.
Statistics:
6,069Views on Facebook
467,033 views onYouTube
Note: Complications occur as
video is taken off YouTube and
republished.
Etisalat

https://www.youtube.c
om/watch?v=DvO8zW
ZUgwI
Concept:
Etisalat comes out with
a video ad a few days
before Ramadan, but it
is unclear whether it is a
summer campaign or a
Ramadan campaign.
Reaction:
Majority of positive
reactions from viewers
Statistics:
16,559,524 views on
Facebook
4,795,376 views on
YouTube
Etisalat (pt 2)

https://www.facebook.
com/ZoobaEats/video
s/825315377567964/
Concept:
Facing the problem
people say about
their products and
setting things right.
Reaction:
A blast of positive
reactions coming
from viewers because
of the humor and
surprise.
Statistics:
2.2M views on
Facebook
No video onYouTube
Zooba

https://www.youtube.c
om/watch?v=BEdUYF
mVCr8
Concept:
Charity awareness ad to
showcase the work they have
done to the urban areas in
Egypt.
Add new campaign for family
values and their need for coca
cola.
Reaction:
Viewers seem neutral about
the ad since it brings nothing
new this Ramadan.
Statistics:
933,095 views onYouTube
3.4MViews on Facebook
Coca-cola

https://www.youtube.c
om/watch?v=p-
7G2H38TaM
Concept:
It goes with the concept
of buying a bottle of
Pepsi, which will be
recycled, giving the
money to a charity.
Reaction:
Neutral reaction as it is
nothing new from Pepsi
Statistics:
10,795,988 views on
YouTube
6.6MViews on Facebook
Pepsi

https://www.youtube.co
m/watch?v=ibu__vXZFF4
Concept:
Labanita brings back their
characters, sawsan and
so3ad.
In different situations, they
handle it “like cows”
Concept of “Let the cows
do what they do best”
Reaction:
Majority of positive
reactions from viewers
because of the nostalgic
characters
Statistics:
269,931 views onYouTube
1,368,000 Views on
Facebook
Labanita

https://www.youtube.c
om/watch?v=wa9DBm
VnTW8
Concept:
Using the comedy factor, this
ad has been getting plenty of
attention.
With the baby concept,
Juhayna is using the baby
concept to showcase all their
different products.
6 videos during Ramadan
Reaction:
Mixed reactions on the ads as
some appreciate the humor
while some found it offensive.
Statistics:
7,381,357 views onYouTube
5,921,689 views on Facebook
Note: one of the video was
banned for inappropriate
language
Juhayna

Uber and Mandarine Koueidar
Concept:
For Ramadan, Uber
partners with Mandarine
Koueidar to deliver sweet
treats to your door steps.
Though a limited number
of orders, it has a special
“button” for the duration of
the month.
Reaction:
People seem pleased with
the prospect of having
sweets delivered.
Creation:
Partnership between both
companies
thinkmarketingmagazine.co
m/uber-partner-mandarine-
koueidar-deliver-7alaweyat-
demand/

https://www.youtube.c
om/watch?v=nR7-
eHFdRD0
Concept:
With the concept of several
hangouts that include cottonil
products.
Created a song for another ad
Reaction:
Most of the younger
demographic found the ad to
be entertaining and humorous,
while others found it offensive.
The ad with the song is far
more popular.
Creation:
Nile Productions
Statistics:
122,959 views onYouTube
185KViews on Facebook
Note: A certain scene was
banned for inappropriate
language
Cottonil

https://www.youtube.c
om/watch?v=97AHPD
XsSEY
Concept:
A charity ad to encourage
donation to the cause. The
unique concept is the song.
Reaction:
Majority of positive
reaction from the viewers
because of the cause and
its plenty of celebrities.
Because of the nature of
the ad, an auction was held
for items within the ad,
proceeds going to the
organization
Statistics:
5,191,325 views on
YouTube
450KViews on Facebook
MagdiYacoub Heart Foundation

https://www.youtube.c
om/watch?v=9LwMDg
znxPQ
Concept:
Judge with your heart, not
your eyes is the concept for
this burn victims
organization
Reaction:
Majority of positive
reactions because of the
cause and the PR
beforehand.
Creation:
‫إنتاج‬:‫برودكشنز‬ ‫فيلم‬ ‫هاما‬
-‫سليمان‬ ‫هشام‬
Statistics:
68,250 views onYouTube
1.3MViews on Facebook
Ahl Masr ^ ‫بقلبك‬ ‫شوف‬

https://www.facebook.
com/E3langi/videos/74
6568462147183/
Concept:
Is a spoof to their
competition, Cottonil,
belittling their slogan.
Popular because of the
sarcasm.
Reaction:
Majority of negative
feedback from the ad
because of the female
version.
Statistics:
8.5K views on Facebook
Note: One of the videos is
banned for inappropriate
language
Dice

https://www.youtube.co
m/watch?v=A30rqfqn-po
Concept:
Continuing with concept of
man up
13 ads over the duration of
Ramadan
Reaction:
Getting mixed reviews
with some enjoying the
humor, while others feeling
insulted.
Creation:
KingTut's playground
Statistics:
40,686 views onYouTube
2,859,137Views on
Facebook
Note: Banned for
inappropriate language
Birell

https://www.youtube.c
om/watch?v=TUY40A
hIo_Y
Concept:
They use the different
“chicken” references for
puns and humor.
Reaction:
Seems to be unpopular
on social media as it is
not getting any
feedback.
Statistics:
162,896 views on
YouTube
Koki

https://www.youtube.co
m/watch?v=VUsjqRbBKd
U
Concept:
Two star appearances
Comedy and sarcasm
Comparing London,
Paris, lagoon, and new
York streets to 5th
settlement
Reaction:
Viewers enjoy the
humor and sarcasm of
the ad but, don’t like the
comparison.
Statistics:
152,507 views on
YouTube
MountainView

https://thinkmarketingm
agazine.com/enta-el-7al-
energy-saving-habits/
Concept:
Created by the
government for
awareness
About energy saving
Campaign is about 4
videos on Facebook,
and 1 onYouTube
Reaction:
Neutral
Statistics:
310,506Views on
Facebook
Energy saving habits (Gov)

https://www.youtube.c
om/watch?v=FnkEk_u
Ea3c
Concept:
A series of 3 videos that
encourage Egyptian people to
buy Egyptian made products
rather than foreign products.
Reaction:
Majority of positive reactions
as it is very relatable and
catchy, with a slight hint of
humor.
Some found it disrespectful to
others.
Statistics:
3,871 views onYouTube
3o2det el khawaga

https://www.youtube.c
om/watch?v=xJvQBh4
Wenw
Concept:
The stars of Saturday
night live appear, using
their sense of humor to
explain the struggles of
brothers and properties.
Reaction:
Positive feedback on the
humor.
A little of inappropriate
language
Not popular on social
media
Trio

https://www.youtube.c
om/watch?v=WID6M2
Cn_no
Concept:
Featuring music from
Sharmoofers &
Adaweya while
presenting their
different products
Reactions:
Mixed reactions as
fans for the band
Statistics:
175,874 views on
YouTube
Faragallo

https://www.youtube.c
om/watch?v=sBiLPSw
RZqg
Concept:
With every ride with
Uber, you will be
sending a meal to a
person in need.
Reactions:
Very neutral reaction
from views as it is just
like the other charity
ads, though published
later during Ramadan
Statistics:
587,933 views on
YouTube
Lipton and Uber

https://www.facebook.co
m/TECNOMobileEgypt/vi
deos/655747201256532/
Concept:
With every ride with
Uber, you will be
sending a meal to a
person in need.
Reactions:
Very neutral reaction
from views as it is just
like the other charity
ads, though published
later during Ramadan
Statistics:
478,542 views on
YouTube
Tecno

https://www.youtube.c
om/watch?v=FDCsS8
mrk8s
Concept:
A major collaboration
from major brands, led
by knorr on kindness.
Reactions:
A positive reaction to
the simple gesture of
kindness. Gets plenty of
promotion from digital
magazines.
Statistics:
1,368,337 views on
YouTube
Knorr

TopViewed Ads
Ad Views
1 Vodafone 26,354,900
2 Orange 23,625,219
3 Etisalat 21,354,900
4 Juhayna 13,303,046
5
MagdiYacoub Heart
Foundation
5,641,325

Top CreativeAds
# Ad
1 MagdiYacoub
2 Orange
3 Juhayna
4 Zooba
5 Tecno

Top Editor’s Humorous Ads
# Ad
1 Juhayna
2 Orange
3 Labanita
4 Trio
5 MountainView

Conclusion
The overall look of this year’s ads are extremely creative and innovating.
Humor plays a major factor within the themes of most ads, as we can see in
Juhayna, Labanita,Tecno, and Orange ads.
We see several brands have entered the video ad business, such as Zooba.
These brands made a certain impact in the advertising by using innovating
methods.
Zooba’s reverse psychology ad greatly impact it’s viewers because of the
obvious yet, clever method.
Tecno’s ad, despite its low reach, has an idea that had humor, while showcase
the benefits of their product. Their method implanted the benefits within
viewers’ psyche.
Since people were long awaiting their release, the biggest disappointment of
the season are the ads of the major soda companies, Pepsi and Coca-Cola.
They played it safe with a regular charity themed ad.